SnapChat | Street Fight - Part 2

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

Joseph Zappa

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

Joseph Zappa

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Make Major News Feed Change That Demotes Publishers and Brands… Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads… How CES Highlights the Speed of Change for Brands…

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

Joseph Zappa

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells Stake to SoftBank, Valuing Company at $48 Billion… Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars… In 2017, Amazon Will Turn to Private Label Goods…

Street Fight Daily: Amazon Thrives on Last-Minute Shopping, Pubs See Gains in E-Commerce

Joseph Zappa

Street Fight Daily: Amazon Thrives on Last-Minute Shopping, Pubs See Gains in E-Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Last-Minute Shoppers Boost Amazon As Yearly Usage of Expedited Delivery Services Doubles… For Some Publishers, The Holidays Bring Jumps in E-Commerce Sales… Search Disruption: How Brands Will Compete with the Duopoly in 2018…

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

Joseph Zappa

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…

Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success

Joseph Zappa

Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Ad Prices Rise As Industry Combats Counterfeit Inventory, a Good Sign for Publishers… What E-Commerce Brands Can Learn from Amazon for Holiday Domination… Publishers Scramble to Make Their Annual Sales Numbers…

Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution

Joseph Zappa

Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Incentivizes Startups, Especially Mobile-First Companies, to Advertise On It… How AI Could Change Attribution Tools… How Ikea Deploys AR to Improve Its Customer Experience…

Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing

Joseph Zappa

Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Unveils Tools to Increase Subscriptions for Publishers… Agencies See Experiential Marketing as the Next Big Thing, and Brands Want In… eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017…

Where Will VR Fit Into Local Advertising?

Mike Boland

Where Will VR Fit Into Local Advertising?

How will advertising play out in (admittedly nascent) VR, especially in local? We’ll likely see the same early and ongoing misfires, such as banner ads. Or, as in video experiences, we’ll likely see a fair share of legacy formats — like pre-roll ads — ham-handedly shoehorned into VR.