Street Fight: Amazon Responds to Walmart’s Shipping Challenge, Mobile Engagement Drops in Q4

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Strikes Back at Walmart’s Free 2-Day Shipping Offer… Mobile Engagement Sees Unprecedented Drop in Q4 2016… Why Facebook and Snapchat Are Spinning Off Mobile Incubators…

Street Fight Daily: Google Home Enables Retail Purchases, IBM and Visa Partner for IoT Payments

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Can Now Buy You Stuff from Over 50 U.S. Retailers… Visa, IBM Team for Consumer Payments through IoT Devices… Facebook Isn’t Going After LinkedIn, It’s Chasing a Much Bigger Jobs Market…

Street Fight Daily: Yahoo and Verizon Near Cheaper Deal, Facebook Adds Job Postings for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo and Verizon Are Said to Be Near a Cheaper Deal… Facebook Swipes at LinkedIn by Letting Brands Post Job Openings on Pages… Snap Sets Valuation at $19.5 to $22.5 Billion as IPO Approaches…

Street Fight Daily: How Brands Fare on Snapchat, Facebook Reaches Out to Local Newsrooms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report from Snaplytics Breaks Down How Brands Fare on Snapchat… Facebook is Beginning to Reach Out to Local Newsrooms… Google Maps Adds Feature Allowing Users to Plan and Share Itineraries…

Street Fight Daily: Amazon Disrupts Retail in Seattle, Oracle Makes IoT Data Actionable

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Living Lab: Reimagining Retail on Seattle’s Streets… Oracle Launches Apps to Surface Predictions and Insights from IoT Sensor Data… Using Data to One-Up the Competition…

Street Fight Daily: Target’s Data-Driven Strategy, MarTech Focus Shifting From Platforms to Data

How Target is Leveraging First-Party Data to Survive a World Hostile to Brick-and-Mortar (AdExchanger)… Marketing Tech Shift: It’s Data, Not Platforms (eMarketer)… Retale Acquires Shopping List App Out of Milk (VentureBeat)…

Street Fight Daily: Facebook Looms Over Snap IPO, Inside a Local Publisher’s Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Rival’s Shadow Looms Over Snapchat IPO… How Local Publisher Technically Media Is Diversifying Its Business with a Community Focus… Marketo CEO on the Company’s Big Plans to Take On Big Marketing Clouds…

Street Fight Daily: SMBs to Prioritize Social Marketing, Snap Files for IPO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. SMBs Plan to Prioritize Social Media Spending Over SEO and Email in 2017… Snapchat Parent Snap Inc. Files for IPO… Data Management Platform Adoption Is on the Rise, but Challenges Remain…

Street Fight Daily: Spectacles Give Brands Location-Based, AR Marketing Tool; Indoor Location Tech to Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spectacles Offer Brands an Advertising Opportunity Combining AR and Location… Indoor Location Tech Predicted to Gain Widespread Usage in Coming Years… Case Study: Amazon Didn’t Kill Macy’s. Macy’s Did…

6 Tools for Identifying and Rewarding Brand Advocates

Local marketers can’t force customers to talk about their brands online, but they can provide incentives to encourage this type of social sharing. Here are six platforms that businesses can use to identify and reward customers for talking about their products and services on Facebook, Twitter, and Foursquare…