A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
More Than Half of Ad Spend Now Mobile — Digital Audio Revenues Also Surge (AdExchanger)
While the big story from the Interactive Advertising Bureau’s (IAB) 2016 digital ad revenue report is that mobile accounted for over half of digital ad spend, digital audio spend was finally significant enough to merit its own category.
Comcast Rolling Out a New Local Ad Service (Street Fight)
For local businesses looking for advertising, there’ll be a new kid in town to help this summer. Better still, ad buyers will get the help for free. The service, called Stratasphere, is a new offering from Comcast-owned Strata, which already has three decades in the business of connecting ad sellers with ad buyers.
Amazon Has a New $200 Echo Camera That Can Judge Your Outfit (Quartz)
If a computer tells you with 64% certainty that what you’re wearing isn’t your best, would you change? Would you maybe even buy new clothes?
Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups (Street Fight)
What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of a physical storefront.
Why the Industry Needs a Gut-Check on Location Data Use (AdAge)
Kate Kaye: What’s missing from current discourse is industry self-reflection about whether it is acceptable for companies, many with no direct relationship to the consumer, to gather and use weeks’ or months’ worth of location data.
Brands Recognize Realities of Customer Journey (eMarketer)
The store experience is a significant focus for retailers, which are looking to leverage digital tools and technologies to make in-store shopping more personalized and relevant, according to eMarketer’s new report.
Uber Launches Personal Injury and Illness Insurance in the UK (TechCrunch)
Uber is taking one step ahead in the UK to try to improve its relationship with drivers. The company is today announcing a new partnership with the Association of Independent Professionals & the Self-Employed (IPSE) to offer personal injury and illness cover for its drivers.
Brands Are Testing Shoppable Videos on Instagram Stories and Snap Ads (Digiday)
Brands including Birchbox, Dr. Brandt Skincare, GoPro, Beautyblender and SheaMoisture are testing a new shoppable video layer offered by video company MikMak that lets users purchase branded products on Instagram Stories and Snap Ads with a single URL.
New York Times Leverages Bots to Improve Reader Experiences (Nieman Lab)
Andrew Phelps: This is happening now because we’re moving toward this more personal relationship between news organizations and their readers, and the rise of bots happens at this moment because it really facilitates those relationships.