How SMBs Can Boost Their Online Reviews Without Breaking the Bank

Online reviews play an increasingly important role in helping local businesses stand out from the competition. But getting that strong rating on Yelp – or TripAdvisor, Google Plus, or Foursquare – requires a concerted effort on the part of the local business and its marketing partners. Here are some steps that can help earn a few more five-star votes.

Street Fight Daily: Facebook’s Sandberg on SMBs, Etsy Will Try Same-Day Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sheryl Sandberg: Facebook Pages Are Mobile Presence for Small Businesses (Wall Street Journal)… Etsy Will Test Same-Day Delivery Option in New York City (Recode)… Google, Twitter, and Publishers Seek Faster Web (New York Times)…

Why Brands and SMBs Need Each Other for Success in Local

Product brands commit more than $22 billion in online co-op advertising funds each year, but local businesses leave approximately $1 billion of these funds untouched. That’s a lot of money. The revenue brands stand to earn by introducing local businesses to the digital age is remarkable…

Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests

Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…

Lessons Learned While Building a Hyperlocal Startup

I recently asked our sales team what they thought about serving the local market. I drilled down on what it’s like to build a hyperlocal company in today’s ever-connected world and how to best handle the inherent challenges of this unique customer base…

How Mobile Has Reshaped Google’s Product Strategy For SMBs

James Croom, the head of marketing for Google My Business, spoke with Street Fight recently about why he believes small business adoption of the web has been slower than expected, and what he’s learned about building products for merchants..

5 Tools for Creating SMB Video Promotions

As small business marketers search for new ways to capture the attention of potential customers, they’re beginning to take a closer look at online video promotions, which are cheaper than TV advertising and more eye-catching than static banner ads. Here are five tools that SMBs can use to create localized video promotions…

6 Tools for Gathering Insight from Digital Customer Interactions

A lack of time and knowledge are two factors that explain why business owners don’t take a more active role in monitoring how they’re perceived online. However, a number of hyperlocal platforms are now aiming to streamline that process by giving small businesses access to advanced marketing automation tools and analytics suites that were once reserved for national brands and agencies. Here are six platforms that businesses can use to gather insight from online customer interactions…

6 Strategies for SMBs Using Data Visualization Tools

Data digital flowHyperlocal marketing platforms are producing mountains of data for small business owners, but many local merchants aren’t quite sure of what to do with all the information they collect. Here are six strategies for local merchants who are thinking about using data visualization tools for the first time…

4 Hyperlocal Trends to Watch in 2013

2012’s rush to capture the hyperlocal audience has begun to wane as the reality sets in that while the online SMB market is huge and untapped, it remains hard to get those mom-and-pops to spend money on newfangled marketing methods. Last year’s intense startup activity has revealed four trends going into 2013…

SMB Social Media Is All About Branding, Not Conversions

SMBs may become frustrated when they can’t see tangible results from social media, but they should realize that most of their potential customers are absorbing and reacting to social media conversations and understanding brands through these interactions. Brand marketing, not the 0% conversion rates, is social media’s key strength…

A Quick Guide to SMB Success on Mobile

Less than 5 percent of local businesses have a website optimized for mobile devices. In some cases, a company’s site isn’t even “findable” through searches on mobile devices. Worse, consumers, when they do find the local business’s website, can only see a desktop-specific version. Here are a few tips to help demystify mobile for business owners and help them get started right away…

Street Fight Daily: Groupon Restates, Bing Eliminates Local Targeting in Some Markets

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Restates Q4 Earnings (Crain’s Chicago Business)…

LivingSocial Finds That Full-Price Offers Work Better on Mobile Than Discounts (AllThingsD)…

Funding Circle, a Kickstarter for SMBs, Picks Up $16M From Index, Union Square Ventures (TechCrunch)…

Opportunity Ripe for Hyperlocals to Help SMBs Get Social

There is a wide-open opportunity for companies to step in and service literally hundreds of thousands of SMBs who need to develop a social marketing plan. Hyperlocal publishers are well positioned to support their business communities by providing turnkey social marketing services…