SMB Social Media Is All About Branding, Not Conversions

SMBs may become frustrated when they can’t see tangible results from social media, but they should realize that most of their potential customers are absorbing and reacting to social media conversations and understanding brands through these interactions. Brand marketing, not the 0% conversion rates, is social media’s key strength…

A Quick Guide to SMB Success on Mobile

Less than 5 percent of local businesses have a website optimized for mobile devices. In some cases, a company’s site isn’t even “findable” through searches on mobile devices. Worse, consumers, when they do find the local business’s website, can only see a desktop-specific version. Here are a few tips to help demystify mobile for business owners and help them get started right away…

Street Fight Daily: Groupon Restates, Bing Eliminates Local Targeting in Some Markets

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Restates Q4 Earnings (Crain’s Chicago Business)…

LivingSocial Finds That Full-Price Offers Work Better on Mobile Than Discounts (AllThingsD)…

Funding Circle, a Kickstarter for SMBs, Picks Up $16M From Index, Union Square Ventures (TechCrunch)…

Opportunity Ripe for Hyperlocals to Help SMBs Get Social

There is a wide-open opportunity for companies to step in and service literally hundreds of thousands of SMBs who need to develop a social marketing plan. Hyperlocal publishers are well positioned to support their business communities by providing turnkey social marketing services…