How Small Businesses Can Nail Social Marketing

A strong social media presence can be a hugely powerful tool for any small business. With even a limited amount of time and effort you can create new opportunities for customers to engage with or discover your brand and strengthen your relationships with your target audience…

5 Steps for SMBs Looking to Dominate the Local Competition

SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…

Sponsored Post: Market2SmallBiz Helps Companies Understand Small Businesses

Market2SmallBiz brings together marketing professionals who focus on reaching small businesses. This is a day of of learning, networking, exchanging of ideas and problem solving…

On-Demand Local Services: The End of SMB Advertising as We Know It?

On-demand local services flip the traditional local advertising model. Instead of marketing proactively to generate demand, that demand is captured and revealed for service providers to react in real time. Put another way: Marketing is replaced with a commerce engine…

7 M-Commerce Strategies for SMBs

SMBs that don’t have mobile commerce enabled are practically inviting shoppers who can’t wait until they get home to make purchases to switch their business over to larger retail outlets. Here are seven m-commerce strategies from experts in the field…

Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyTwitter Seeks To Prove Value For Smaller Advertisers (AdExchanger)… Apple May Be About To Take On Google With Its Own Search Engine (Cult of Mac)… Groupon in Talks to Sell Majority Stake in Ticket Monster (Wall Street Journal)…

Street Fight Daily: Yahoo Spins Off Small Business, Groupon Founder’s New Startup

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyYahoo To Spin Off Small Business Unit With Alibaba Stake (Quartz)… Groupon Founder’s New App Offers Awesome GPS Walking Tours (Wired)… Gannett: More Digital Acquisitions (NetNewsCheck)…

How Mobile Has Reshaped Google’s Product Strategy For SMBs

James Croom, the head of marketing for Google My Business, spoke with Street Fight recently about why he believes small business adoption of the web has been slower than expected, and what he’s learned about building products for merchants..

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

With all the noise in local marketing, how can SMBs reliably answer the ROI question? How can they increase the signal-to-noise ratio in their marketing metrics even as they increase their investments in online marketing? A good place to start is by focusing on one metric, above all else: Lead Acquisition Cost…

6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign than on whether the right audience is being targeted. In many cases, it’s up to hyperlocal vendors to educate SMB clients about the possibilities in mobile audience targeting. Here are six takeaways that vendors should focus on in those discussions…

Survey Highlights the Challenges of Marketing to Smaller SMBs

The evidence suggests that marketers who can tell a simple and compelling story tying ROI to hard evidence will stand the greatest chance of winning SMB confidence. The trick is doing this at sufficient scale to be profitable…

The Importance of Responsive Web Design for SMB Sites

It’s critical for local businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. That’s why for the majority of local businesses, responsive design is the best mobile strategy…

5 All-In-One Automation Platforms for SMBs

Marketing automation platforms have long been considered a driving force behind the success of large companies. Now, hyperlocal vendors have set their sights on the SMB market — developing customized marketing automation tools for merchants…

Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

Having better conversations with gatekeepers is one way to improve the sales process. Most inquiring sales reps tend to ask a gatekeeper when the decision maker will be available and then quickly end the sales call. This is a waste of a great opportunity to gather valuable intel. A gatekeeper can be your unwitting scout, giving you the information you need to better serve your prospective client…

6 Strategies for Creating an Effective Email Newsletter

Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns…

8 Ways to Collect More Customer Email Addresses

The desire to add more subscribers to email marketing lists is nearly universal, and the average merchant hopes to increase his or her email list by 28% this year. Here are eight strategies that businesses should consider for collecting more customer email addresses…

6 Marketing Automation Tools for Small Businesses

Small business owners have enough on their plates, without having to manually manage repetitive marketing tasks. Here are six marketing automation systems that local merchants can use to build smarter local marketing campaigns…

What We Learned About Local Merchants in 2013

In Street Fight’s “2013 Report on the State of the Local Merchant,” merchants discussed what they’re looking for from hyperlocal vendors, and outlined the factors they look at when deciding where to spend their local marketing dollars…

Survey: 52% of SMBs Still Don’t Have a Website

Yodle has released the findings from its first Small Business Sentiment Survey, which recently asked 306 small business owners nationwide for their perspectives on a variety of topics, and found some interesting results when it comes to SMBs and technology. According to the survey, “many small business owners are still not adopting modern technology and marketing approaches.”

Local Businesses Plot Expansion Via Crowdfunding

Even before the passage of the JOBS Act in early April, SMBs across the country were increasingly turning toward crowdfunding websites such as Indiegogo to facilitate expansion. Now, with the law on the books and pressure on the SEC to finalize regulations around it in the next seven months, some foresee crowdfunding, not venture capital, grants or loans, as the next innovative way to stimulate local business and job creation…