6 Marketing Automation Tools for Small Businesses

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Small business owners have enough on their plates, without having to manually manage repetitive marketing tasks. Here are six marketing automation systems that local merchants can use to build smarter local marketing campaigns…

What We Learned About Local Merchants in 2013

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In Street Fight’s “2013 Report on the State of the Local Merchant,” merchants discussed what they’re looking for from hyperlocal vendors, and outlined the factors they look at when deciding where to spend their local marketing dollars…

Survey: 52% of SMBs Still Don’t Have a Website

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Yodle has released the findings from its first Small Business Sentiment Survey, which recently asked 306 small business owners nationwide for their perspectives on a variety of topics, and found some interesting results when it comes to SMBs and technology. According to the survey, “many small business owners are still not adopting modern technology and marketing approaches.”

Local Businesses Plot Expansion Via Crowdfunding

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Even before the passage of the JOBS Act in early April, SMBs across the country were increasingly turning toward crowdfunding websites such as Indiegogo to facilitate expansion. Now, with the law on the books and pressure on the SEC to finalize regulations around it in the next seven months, some foresee crowdfunding, not venture capital, grants or loans, as the next innovative way to stimulate local business and job creation…

What Intuit’s Demandforce Buy Says About the Future of Hyperlocal Marketing

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The acquisition means that hyperlocal marketing has arrived in terms of market and investor recognition — and that hyperlocal marketing is something that will likely be baked deep into existing SMB products such as QuickBooks. Consider this move to be the precursor of a comprehensive SMB dashboard incorporating cash flows, balance sheets, text and tweets…

Study: Less Than 20% of SMB Web Sites Link to Social Media

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SMB DigitalScape analyzed the web sites of over 1 million small and medium-sized businesses (SMBs) from around the world — including more than 700,000 U.S. companies — and found that only 19.5 percent of SMB sites link to their Facebook page, and an even small percentage link to Twitter and other sites…