5 Ways to Make Your Startup Culture Stand Out

After three years reporting on “Street Culture,” Street Fight looks back on five ways that company leaders are making their company culture stand out—and some of the best pieces of advice for doing the same at your business.

Openings and New Hires at Signpost, Vendasta, Spirited Media

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Rio SEO, CBS and RingPartner.

Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence

CEO Stuart Wall says that many tech startups struggle with finding a perfect-fit co-founding developer, as Signpost did, but that finding the right people to hire is one of the most important things a leader can do. “I think it’s two things: skill and will,” Wall says.

Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions

“We cannot afford for a campaign to be ineffective, which to us means that we need every campaign to bring in enough money to at least pay for itself,” says My Amazing Maid owner Royce Ard . “Almost all of our marketing expenses are for acquisition-type campaigns to attract new customers.”

Street Fight Daily: Signpost Brings AI-Driven Ads to Facebook, Snap to File Publicly for IPO This Week

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Signpost Integrates AI Tech with Facebook for More Effective Advertising… Snap Plans to File Publicly for Its Much-Awaited IPO This Week… How Automakers Are Cashing in on Connected Cars…

Case Study: Using Digital Coupons to Generate Calls

In today’s competitive landscape, digital marketing firms are honing their sales pitches and investing in innovative new technologies to stand out from the pack. But when Don Fuller’s Appliance Repair co-owner Lisa Fuller evaluates a vendor, she looks at something that’s harder to quantify — sincerity.

How SMBs Can Use Data to Become More Efficient Marketers

Without data to back up their performance claims, many vendors struggle to maintain a positive reputation. Here are six ways that small and mid-size businesses should be using data to improve their marketing efforts.

Street Culture: Signpost on Being a Scrappy Startup

When you’re fast-growing startup company, the most important thing is hiring the right people. That means people who can do the job, and also, in some cases, people who are willing to build desks, said Justin Donnarumma, director of sales at Signpost, a marketing automation technology company that launched in 2010. “That’s the kind of scrappiness we look for in new hires.”

Street Fight Daily: More Google Searches on Mobile Than Desktop, Twitter’s New Video Ad Model

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Searches Surpass Desktop Searches at Google (TechCrunch)… Video Ads Could Become Twitter’s Biggest Cash Cow Yet (The Next Web)… DuckDuckGo CEO Calls out Google and Says It’s a ‘Myth You Need to Track People to Make Money’ (Business Insider)…

Street Culture: HR Strategies for Startups

Hiring isn’t rocket science. It’s pretty simple to create basic procedures that turn hiring into a standard company practice. But it does takes time and concerted effort. For Cat Hernandez, talent partner at investment firm Primary Venture Partners, it starts with making sure that everyone in the company is closely aligned with whatever the company is trying to achieve.

Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity. Now, a handful of investors are betting that the New York-based Signpost has the answer.

7 Strategies for Improving Mobile Coupon Redemption Rates

As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. Here are seven strategies for improving performance that marketers should consider…

Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed

As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…

Street Fight Daily: Groupon’s Wine Label, Porch Keeps Growing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Groupon Uncorks Its Own Wine Label (Chicago Business Journal)… Can Porch.com Become LinkedIn For Your House?  (Fortune)… For Location-Tracking Startup, a Data-Privacy Odyssey (Wall Street Journal)…

The Rise of Marketing Automation in Local’s Next Act

Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend…

Signpost Adds Payment Integration as Small Business CRM Market Grows

Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews…

Openings and New Hires at xAd, Reply!, AddThis and Newscycle

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Hubspot, Colony Logic, Local SEO Guide,AdMax Local, PlaceIQ and Signpost…

How SMBs Can Create Comprehensive Local Marketing Strategies

When it comes to creating marketing strategies that include two or more hyperlocal solutions, many local merchants don’t even know where to begin. Here are five strategies that SMBs should consider…

Street Fight Hosted Three Events in 2013 — Here’s What to Remember

Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…

Street Fight Daily: Intuit Launches App Store, Signpost Raises $10 M

A roundup of today’s big stories in hyperlocal content, commerce, and technologyIntuit Launches An App Store For Business Owners To Find Software (TheNextWeb)… Signpost Raises $10M To Bring Online Marketing Tools To Small Businesses (VentureBeat)… Amazon Expanding Its Own Private Label Offering to Supermarket Goods (AllThingsD)…