scvngr | Street Fight

Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More

Patrick Duprey

Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More

Street Fight’s job listings board, powered by StartUpHire, has added listings within the past few weeks. The board hosts multiple listings in operations, sales and tech, from companies such as Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., EveryScape, SCVNGR and Poggled. Below, we examine the newest hirers.

LevelUp Adds $12 Million in New Funding

Noah Davis

LevelUp Adds $12 Million in New Funding

SCVNGR’s mobile payments platform is getting another big boost. The maker of LevelUp, an app that links credit and debit cards to mobile phones, has announced that it has raised an additional $12 million from Highland Capital, Google Ventures, Balderton Capital, Continental Investors, and Transmedia Capital. The latter two companies are new investors…

Using LevelUp To Build Brand Loyalty

Stephanie Miles

Using LevelUp To Build Brand Loyalty

Forget the paper punch cards and plastic key fobs that most people associate with small business rewards programs. In an effort to grab the attention of customers and promote true brand loyalty, today’s SMBs are looking for digital alternatives. LevelUp, the mobile-payments-meets-loyalty program, has quickly become the frontrunner in this race…

Do Consumers Really Want to Passively Share Their Location?

Isa Jones

Do Consumers Really Want to Passively Share Their Location?

New location-sharing app Glassmap wants to transform how we view and utilize location — in a way that will likely raise privacy questions among consumers. One step beyond Foursquare’s “check-in,” the app allows users to passively broadcast their location to friends all the time…

LevelUp Expands to 4 More Cities, Doubling Footprint

Steven Jacobs

LevelUp Expands to 4 More Cities, Doubling Footprint

The mobile payment and loyalty app launched in four new markets today, expanding significantly a little over three months after leaving Beta. The app, a sibling of location-based social discovery app SCVNGR, is now available in Seattle, San Diego, Chicago, and Atlanta, in addition to its launch markets of Philadelphia, Boston, New York, and San Fransisco…

Street Fight Daily: 11.10.11

David Hirschman

Street Fight Daily: 11.10.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

News Futurists DNAinfo Expanding to NYC’s Outer Boroughs and Chicago (New York Observer)
DNAinfo, a neighborhood-centric Manhattan news start-up, will expand to all five boroughs in early 2012. After rolling across New York City, the company will begin national expansion, starting in Chicago and hiring about 30 reporters total…

Rumor: LivingSocial & Groupon Looking to Acquire SCVNGR (BostInnovation)
Gregory Gomer: For the past few weeks, we have heard rumblings that both LivingSocial and Groupon are interested in acquiring SCVNGR, and that the options are currently being evaluated by SCVNGR’s top level execs and board of directors…

Street Fight Daily: 10.20.11

David Hirschman

Street Fight Daily: 10.20.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon is seeking to sell shares in an offering that would value the company at close to $12 billion. The valuation is a steep comedown from earlier expectations that an I.P.O. of the Internet darling could value the company as much as $25 billion to $30 billion. (New York Times/Dealbook)…

Ownlocal has announcing a new round of investment from a string of investors including the Knight Enterprise Fund, Automattic, the makers of WordPress, and a number of prominent angels. The company creates web services for small businesses through partnerships with local media outlets and other organizations. (GigaOm)…

#SFS11 Company Profile: SCVNGR/LevelUp

Steven Jacobs

#SFS11 Company Profile: SCVNGR/LevelUp

SCVNGR is a mobile marketing platform that uses location-based game mechanics to improve engagement with brands. Since 2010, the company has partnered up with Dunkin’ Donuts, Swarovski, and numerous universities to build custom marketing campaigns on top of its mobile application. At the same time, the company has seen solid engagement with its rewards product aimed at small and medium size merchants…

Street Fight Daily: 09.14.11

David Hirschman

Street Fight Daily: 09.14.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Yelp CEO Jeremy Stoppelman claims that a 54% traffic growth this year has led the service to 63 million monthly unique visits. 21 million reviews grace the site and the app, and 1 million are being added every 30 days. He also calls Google’s acquisition of Zagat “a funny move. (The Next Web)…

Groupon’s Chinese joint venture Gaopeng is not doing so well. It has apparently closed 10 offices and fired at as many as 400 employees over the past three months. (ReadWriteWeb)…

Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

Stephanie Miles

Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

The game dynamics of location-based services like SCVNGR aren’t just for consumers’ kicks. Fajitas & ‘Ritas proprietor Brad Fredericks in Boston, for one, has paired SCVNGR, as well as its spinoff service, LevelUp, with social advertising company LocalResponse to create a loyalty program that rewards customers for repeat visits. And if anyone’s counting, LevelUp is winning by at least a mile…

Street Fight Daily: 07.28.11

David Hirschman

Street Fight Daily: 07.28.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Google is trying to keep abreast with Groupon in the mobile e-commerce wars and Tuesday released an update to its Google Shopper for iPhone app that appears to be going straight after the daily deals service mobile location push, Groupon Now. (ReadWriteWeb)…

When Groupon filed IPO documents with the Securities and Exchange Commission in June, its use of certain financial accounting metrics raised eyebrows. Now, regulators are prolonging the company’s pre-IPO review over concerns about the metrics, specifically “gross profit” and “consolidated segment operating income.” (PaidContent)…

Street Fight Daily: 05.24.11

David Hirschman

Street Fight Daily: 05.24.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups… Dennis Crowley says Foursquare is growing at a rate of 1 million users per month. The company currently boasts 600 million check-ins total, averaging 3 million per day from its nearly 10 million users. (The Next Web)…

Patch President Warren Webster says the company’s criteria for growth in new communities is sound and sustainable, as is its locally centric business model. He says early reader metrics are exceeding expectations. (NetNewsCheck)…

Street Fight Daily: 05.17.11

David Hirschman

Street Fight Daily: 05.17.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Local directory company Yell Group has set a July timetable for announcing the conclusion of its strategic review, which it set in motion early this year in the face of continuing declines at its printed Yellow Pages business. (Paid Content)…

Groupon and Scvngr’s moves last week demonstrated how daily deals and geo-social are on a collision course. Here’s why Facebook might be a step behind other marketing options for deals and geo-social. (Clickz)…