Street Fight Daily: 05.17.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Local directory company Yell Group has set a July timetable for announcing the conclusion of its strategic review, which it set in motion early this year in the face of continuing declines at its printed Yellow Pages business. (Paid Content)

Groupon and Scvngr’s moves last week demonstrated how daily deals and geo-social are on a collision course. Here’s why Facebook might be a step behind other marketing options for deals and geo-social. (Clickz)

Patch, which has continued to grow rapidly in the wake of AOL’s purchase of the Huffington Post earlier this year, is launching 33 hyperlocal sites in three states with early presidential primaries—New Hampshire, Iowa, and South Carolina. (Paid Content)

There are many factors that help make a daily deal site successful, but boiling it all down, it comes down to the following simple calculus: Reach X Deal Quality = Cash. (Daily Deal Media)

Local Q&A startup Hipster has raised $1 million in seed funding from some prominent angel Valley investors. Hipster is a small player in an arena dominated by Foursquare and Yelp, but CEO Doug Ludlow is undaunted, believing that each of them represents only 1/2 of the “local knowledge” problem. (TechCrunch)

The online flash-sale retailer, Rue La La is gearing up to launch its deals site, Rue Local in New York City. The site, similar to Gilt Group in that it caters to an upscale clientele, launched last fall in Boston. (Daily Deal Media)

Columbia’s j-school is launching a standalone, year-round site called New York World that would be a destination for news from and about New York City. While it will be, strictly speaking, a news site, it will also be a broader, context-focused and community-oriented destination for city information. (Nieman Lab)

In a study on the location-based social networking apps, ComScore found that about 16.7 million mobile subscribers in the U.S. used the check-in services on their phones in March 2011, representing about 17.6% of total smart-phone users. (Los Angeles Times)

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