Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Video Ads Are All the Rage, But Viewability Rates Are as Low as 20%, Agencies Say… Google Plans to Stop Scanning Users’ Emails for Ad Targeting… Snapchat’s Newest Feature Is Also Its Biggest Privacy Threat…
How Harman Takes Electronics Marketing to the Local Level
Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Shobhit Kapoor, Harman’s vice president of global brand marketing, caught up with Street Fight recently to talk about how the company thinks about connecting with local consumers.
Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Mobile Ads Grow More Crucial, Google Pledges to Crack Down on ‘Intrusive Interstitials’… Facebook Improves Its ‘Lightweight Video’ Slideshow Ads, Provides Support for Mobile Ad Creation… Most U.S. Publishers Rely on Both Ad Support, Subscriptions…
LBMA Podcast: Proxfinity, Estimote, Carrefour and Basket
On the show: Real holograms thanks to Kino-Mo; Samsung’s TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft’s Skip means no lineups at Gerrity Supermarkets; PlaceIQ trumps that with $25M; Microsoft is acquiring InMobi; InMarket puts beacons in every RiteAid store. Our App selection is Basket from Andy Ellwood.
LBMA Podcast: WayRay’s Holographic Navigation System, Samsung Makes Holiday Piano Out of Tablets
On the show: WayRay launches the world’s first holographic navigation system; Samsung fashions a holiday piano out of 112 tablets; Membo — the Yik Yak for local discovery; Moz partners with NavAds BV; Netflix socks turn your TV off if you fall asleep. Plus, news from Factual; Mondelez; Facebook and Uber; JCPenney; and Best Buy.
LBMA Podcast: Walkbase and Samsung Team up for In-Store Analytics, Localistico Makes Location Easier for SMEs
On the show: Walkbase and Samsung team up for in-store analytics; Localistico makes location easier for SMEs; Amazon creates its own Uber for packages with “Flex;” Nescafé and Google partner for 360-degree virtual reality experience; Beacons for Good. Plus, news from Best Buy, Google, Foursquare and OpenTable, and Virgin and Netflix.
Street Fight Daily: More Google Searches on Mobile Than Desktop, Twitter’s New Video Ad Model
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Searches Surpass Desktop Searches at Google (TechCrunch)… Video Ads Could Become Twitter’s Biggest Cash Cow Yet (The Next Web)… DuckDuckGo CEO Calls out Google and Says It’s a ‘Myth You Need to Track People to Make Money’ (Business Insider)…
Street Fight Daily: Uber Will Return Your Online Purchases, Samsung Preps for Mobile Payment Launch
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Uber Is Fixing Online Shopping’s Most Annoying Problem (Refinery29)… Samsung Pay to Launch September 28 in U.S. But Will Businesses Accept It? (Recode)… Stores Suffer From a Shift of Behavior in Buyers (New York Times)…
Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders (Adweek)… The Missing Link Between Shopper Marketing And E-Commerce (Marketing Land)… A Fragile Moment for Big Media (Recode)…
LBMA Vidcast: Alibaba’s FlyZoo Hotel, McDonald’s Acquisition of Dynamic Yield
On this week’s Location-Based Marketing Association podcast: Samsung’s “Refrigerdating,” PrivateAcre, Alibaba’s FlyZoo hotel, McDonald’s buys DynamicYield, Oreo + Target, Coor’s Light battles Bud with sound. Special guest: Ian Dallimore, Lamar.