How to Influence Customers Through Online Reviews
As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.
Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity
This year, investment in marketing tech is on pace to more than double the investment in ad tech, suggesting just how promising this market is. Because these solutions are in high demand and are built on a recurring and relatively predictable software-as-a-service (SaaS) revenue model, profits have surged.
Case Study: Washington Retailer Drives Sales with Localized Campaigns
“Our goal is to concentrate on how we can engage better through mobile and video — quality content that people want to engage with is the measuring stick,” says Jordan Roorda. “It’s a complete change with how ‘success’ is measured, it’s like giving a thoughtful present, not a gift card.”
Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Aims to Show Advertising to Much Wider Audience (New York Times)… Startup Factual Knows Your Commute, and Much More (Wall Street Journal)… Billy Penn and Knight Foundation Want to Build ‘Yelp for Mobile News’ (Poynter)…
Case Study: Mattress Retailer Captures Millennials with Digital Strategies
The vast majority of mattress sales still take place in brick-and-mortar stores. However, America’s Mattress of Onalaska owner Dave Weinberger says he’s found that millennial shoppers are increasingly doing their pre-shopping research online. In response, he’s begun shifting his advertising budget away from offline channels and toward digital tactics, like call tracking and recording, search marketing, and online promotions.
Street Fight Daily: IAB Accepts Blame for Rise of Ad Blockers, Analyzing Yahoo Gemini
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’ (Adweek)… As Yahoo Gemini Ramps Up, How Well Is It Performing for Search Advertisers? (Search Engine Land)… First Data Slips in Trading Debut (Wall Street Journal)…
Is Your Local Dealership Prepared for a New Era of Car Buying?
The automotive space is extremely competitive and with automotive sales down 13.2 percent, the competition could not be fiercer. In order to remain afloat in today’s challenging sales environment, auto marketers need to rethink how they get high-intent buyers to their stores.