LBMA Vidcast: PayPal & Instagram, Special Guest: Neil Crist of Moz

On this week’s Location-Based Marketing Association podcast: 3D printed Sushi, PayPal + Instagram, Postmates Party, AirFrance SkyDeals, Macy’s goes VR, Sam’s Club Scan&Go. Special Guest: Neil Crist of Moz.

Brandify, PlaceIQ, Among 2019 LSA Ad-to-Action Award Finalists

The Local Search Association announced this week a slate of 20 finalists for its annual awards celebrating the best in local and online-to-offline marketing. Among more than 80 submissions, the finalists have been recognized for their outstanding work in such categories as reputation management, SMB software, and local search.

2018 Ranking Factors Report Emphasizes GMB and Reviews

Damian Rollison: The annual report’s main takeaways are clear: to rank competitively for local searches today, you must focus your attention on three areas: one, providing Google with as much relevant local content as possible; two, pleasing your customers, pointing them to where they can review your business, and responding to their reviews; and three, creating a useful, relevant local landing page or website with authoritative backlinks.

After Some Challenging Pivots, Moz Digs Deeper for Growth

After several years of fast growth pushing into a variety of different marketing products , the firm announced last August that it was laying off 28 percent of its workforce in order to refocus on its core competencies. We caught up with CEO Sarah Bird recently to talk about the changes and where she sees the digital marketing industry headed.

Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…

Street Culture: Balancing Structure and Exploration in Company Culture

Environment, talent, and process all encourage the growth of innovation, according to IT research firm CEB, which was recently acquired by Gartner. But there’s a balancing act that must take place between structure and exploration — especially for smaller companies on a fast upward growth curve.

The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

The stages of business growth may have no end point, but the opportunities that lie within them are more abstract than they seem. Moz CEO Sarah Bird says that Jeff Bezos’ well-known assertion that it will always be “day one” at Amazon resonates with her, but that financials can cloud the view of that goal.

Moz Local Incorporates Google My Business Insights Into Platform

The company announced this morning that it is integrating Google My Business insights data into the Moz Local platform. The platform, which allows businesses to post listings across the major aggregators of location data, will offer information about how and where customers optimize their Google listings.

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Uses Ride Data to Compile Guide on Local Restaurants… AirBnB Is Transforming Itself from a Rental Company Into a Travel Agency… World’s Leading QSR Uses Tech to Revolutionize Service…

Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

Multiple business listings can be a serious problem, according to Moz Local’s GM Dudley Carr: “When a business is not where it’s supposed to be or the phone isn’t answered, it has significant brand impact for the business. And typically the customer will blame the brand, and not Google or Bing or Apple for the information.”

Street Fight Daily: Lyft Adds Multi-Stop Feature, Search Attribution Elusive for SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Riders Can Now Add More Than One Stop to Their Routes… Moz Targets Duplicate Listings with Revamped Dashboard for Businesses… Most Retailers Offer Mobile Coupons, Payments, But Implementation Not Always Easy…

Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

A lot of local marketing companies are operating in the shadow of prior practices and companies that created a lot of distrust in the market, says Moz CEO Sarah Bird, who will be a speaker at Street Fight Summit West next week: “Part of the vision of online-to-offline attribution is to overcome that snake oil effect and build trust so you can point to data.”

Street Fight Daily: Uber Closes $3.5 Billion Round, Mary Meeker’s 2016 ‘Internet Trends’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Turns to Saudi Arabia for $3.5 Billion Cash Infusion… 7 Key Data Points from Mary Meeker’s 2016 Internet Trends Report… Facebook Says Its New Tech Can Understand Text With ‘Near-Human’ Accuracy…

Raise Report: Moz, Estimote, FiveStars Find Fresh Capital

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for HopSkipDrive, Olo, CityMapper, and Boxed.

Street Fight Daily: Inside Yahoo’s Restructuring, Sharing Economy Goes Small

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Restructuring Begins Slowly With Stealth Layoffs and ‘Invest/Maintain/Kill’ List (Recode)… Consumers and Mobile Pay: We’re Aware of It, But We Don’t See the Benefit (GeoMarketing)… Is the Future of the Sharing Economy Small-Scale? (Pacific Standard)…

Rating Street Fight’s 2015 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.

LBMA Podcast: WayRay’s Holographic Navigation System, Samsung Makes Holiday Piano Out of Tablets

On the show: WayRay launches the world’s first holographic navigation system; Samsung fashions a holiday piano out of 112 tablets; Membo — the Yik Yak for local discovery; Moz partners with NavAds BV; Netflix socks turn your TV off if you fall asleep. Plus, news from Factual; Mondelez; Facebook and Uber; JCPenney; and Best Buy.

The Price of Free Listings

When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.

Why Local Search Is the Key to Groupon’s Turnaround

As Groupon look to wean the company off an increasingly challenging email marketing strategy and reposition it as a go-to marketplace, the Chicago-based company has invested considerably in building the infrastructure to compete for the hundreds of millions of local shoppers who pass through Google each day…

Movers and Shakers: Openings and New Hires at MatchCraft, Verve and McClatchy

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at RealMatch, Cxense, Gannett, Soleo, Moz and many more…