The Local Search Association announced this week a slate of 20 finalists for its annual awards celebrating the best in local and online-to-offline marketing. Among more than 80 submissions, the finalists have been recognized for their outstanding work in such categories as reputation management, SMB software, and local search.
The judges, representatives from top tech and consumer-facing brands including Google, Amazon, Moz, and Walmart, evaluated submissions based on innovation, execution of objectives, ease of use, ROI potential, and capacity to address client concerns.
The 20 finalists are split evenly into 10 categories. Brandify, Street Fight’s parent company, and LocalIQ received nods for social and reputation management. PlaceIQ and Simpli.fi were rewarded for their use of location, and PlaceIQ and MatchCraft earned recognition for their work on attribution and analytics.
The winners will be announced at LSA’s annual conference later this month.
Joe Zappa is Street Fight’s managing editor.