Hard Data on the Choices that Make or Break Loyalty Programs
A new report from loyalty marketing firm Kobie Marketing provides cutting-edge insight on the habits and preferences of consumers vis-à-vis the loyalty programs brands are trotting out to capture customers’ attention at a time when retail giants with vast digital resources loom large. We have the highlights.
Ericsson Emodo Launches Carrier-Verified Audience Solution
In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product that uses carrier data at scale to pre-verify mobile audiences and inventory, and then makes those audience segments available through any major demand-side platform.
Consumers Demand Personalization, Range of Features from Brand Apps
Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated.
Cousins Subs Leverages Social, Marketing Tech to Stay Local
Look at the menu board at Cousins Subs, and you’ll immediately notice how important local is to the restaurant’s brand. But the commitment extends beyond the Wisconsin cheddar cheese featured among the Midwest chain’s list of local ingredients—it goes all the way back to how the brand chooses to represent itself on social channels.
Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…
5 Location-Based Tips for Brands Looking to Boost Mobile Visibility and Sales
Centralization of location data is key. With correct information at hand, a brand’s corporate office can effectively channel information to individual store/business locations for events like regional holiday sales. At the same time, stores can manipulate their own unique data and funnel that back up to corporate.
Who’s Using Local AR? And How Often?
According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb.
Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers
Blaze Pizza has branded itself as the on-the-go pizza option for millennials. In-app mobile ordering, location technology, and a focus on partnering with local franchise owners who know their neighborhoods have allowed Blaze to maintain a robust loyalty program and keep its customers coming back.
Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That
When participants in CodeBroker’s 2018 Mobile Coupon Consumer Research Report were asked just how quickly they would likely redeem a coupon they received via text message, 25% said they would use it within three days. That number grew to 60% when they were asked if they would use it within a week.