Mobile | Street Fight - Part 11

6 Strategies For Helping SMBs Understand the Importance of Mobile

Stephanie Miles

6 Strategies For Helping SMBs Understand the Importance of Mobile

According to a Manta survey, 67% of small business owners don’t expect mobile to impact them this holiday season. Only 8% of the 1,003 SMBs surveyed said they expect mobile to drive shoppers to their brick-and-mortar locations. This presents a challenge for hyperlocal vendors looking to sell their mobile products and services, however it’s something that can be overcome through a combination of education and original thinking…

What Brands Are Doing Wrong On Mobile

Steven Jacobs

What Brands Are Doing Wrong On Mobile

As consumers spend more time using mobile devices than browsing the web and even watching television, a mobile strategy isn’t an opportunity; it’s a matter of survival, says Urban Airship chief marketing officer Brent Hieggelke. During a keynote at Street Fight Summit in New York Thursday, Hieggelke argued that brands need to change the way they approach mobile, shifting from looking at the platform as yet another marketing channel to treating it as a central tool in creating a better consumer experience…

Mobile Dominates Local, but Are Wearables the Future?

Steven Jacobs

Mobile Dominates Local, but Are Wearables the Future?

Confirming a widely held belief, a new study from Yext found that the overwhelming majority of consumers – particularly those in younger generations – prefer accessing local information through a smartphone, even while a desktop computer is within reach. As the mobile market expands beyond smartphones into an array of internet connected devices, the next question for local technology firms is whether a new breed of mobile, and wearable, devices, might generate a similar opportunity…

5 Things SMBs Can Do to Optimize for Mobile Search

Corey Quinn

5 Things SMBs Can Do to Optimize for Mobile Search

Recent data from Google found that 94% of smartphone users have searched for local information, 70% have called a business after searching, 66% visited in person, and 90% of these users acted within 24 hours. So what do SMBs need to do to ensure they’ll get calls from potential customers who are searching on mobile?

Street Fight Daily: Samsung’s Location-Aware Smartwatch, Hearsay Social Raises $30M

Steven Jacobs

Street Fight Daily: Samsung’s Location-Aware Smartwatch, Hearsay Social Raises $30M

A roundup of today’s big stories in hyperlocal content, commerce, and technologySamsung’s Galaxy Gear Is Location Aware, Sporting Glympse’s Friend-Finding App (GigaOm)… Hearsay Social Raises $30 Million to Give Bankers an Online Presence (New York Times)… Mobile Close To 20 Percent Of Internet Traffic Globally (MarketingLand)…

Street Fight Daily: Groupon Partners With Verifone, Smartphones Take Market Share

The Editors

Street Fight Daily: Groupon Partners With Verifone, Smartphones Take Market Share

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Goes Beyond The Dongle, Links Up With Verifone, Ingenico Terminals For Breadcrumb Mobile Payments (TechCrunch)… Smartphones Outsell Feature Phones Globally for First Time (Mashable)… No, Craigslist Is Not Responsible For The Death Of Newspapers (GigaOm)…

Brands Hope to Use Mobile to ‘Conquer’ Competitors’ Locations

Steven Jacobs

Brands Hope to Use Mobile to ‘Conquer’ Competitors’ Locations

Mobile-local ad network xAd has released a new report that shows a substantive increase in interest from brands in so-called “geo-conquesting,” the technique of targeting messaging to users at or near a competitor’s location. During the second quarter, nearly one third of every lat-long targeted campaign run on the network included some form of geo-conquesting strategy…

Why Intuition Fails Us in Mobile Advertising

Eli Portnoy

Why Intuition Fails Us in Mobile Advertising

When mobile was in its infancy, it was appropriate to use intuition and past experience as a guide for how to run mobile ad campaigns. However, the time has come for us as an industry to evolve and begin to use data and empirical evidence to guide our mobile advertising. We need to test and validate our intuitions with unique mobile data to optimize campaign performance…

Local M&A Activity Hits $7.2 Billion In First Half of 2013

Steven Jacobs

Local M&A Activity Hits $7.2 Billion In First Half of 2013

Whether it’s through acquisition or investment, money keeps flowing into the local space. The first half of 2013 saw total investment activity, which includes both M&A and private financing, grow from a year earlier, as the number of deals stayed flat but total reported deal value jumped from $5.2 billion to $7.2 billion over the same period, according to a new report from BIA/Kelsey…

Bolstered By Bulls In North America, Global Mobile Ad Spend Jumps 82%

Steven Jacobs

Bolstered By Bulls In North America, Global Mobile Ad Spend Jumps 82%

A new report from the IAB finds that global mobile advertising revenue jumped 82% in 2012, growing from $4.84 billion in 2011 to nearly $9 billion last year as smartphone adoption ramps and blue-chip marketers shift budget to mobile media. The bullish numbers, which are in line with other estimates, were bolstered by exceptional growth in the North American market…

5 Tools Brands Can Use to Create Socially Targeted Ads

Stephanie Miles

5 Tools Brands Can Use to Create Socially Targeted Ads

In a single day, a tech-savvy twenty-something might tweet about a yoga class, check-in at Target, ask friends on Facebook to recommend a local cafe, and post photos on Instagram from inside Whole Foods. Individually, these social media updates might not mean much. But collectively, they can be a useful tool for advertisers trying to get a deeper look inside the minds of their local customers. Here are five tools that merchants can use to create socially targeted ads…

‘Enhanced’ Local Listings Could Be Even More Important on Mobile

Ali Alami

‘Enhanced’ Local Listings Could Be Even More Important on Mobile

Enhanced listing services appeal to many SMBs and local brands because they are a holistic advertising medium that goes beyond the basic banner or text ad — not only do they stand out against free listings and hold the user’s attention, but they also drive conversion and social interaction at higher rates. But most sites currently lack unique enhanced listing features specific to mobile…

7 Ways to Increase Engagement With Mobile Ads

Stephanie Miles

7 Ways to Increase Engagement With Mobile Ads

Marketers of all sizes are flocking to mobile ads in an effort to reach consumers on their home turf, sending targeted messages to smartphone users inside certain establishments (like coffee shops or bookstores) or within the confines of geotargeted perimeters. Here are seven ways that brands of all sizes can increase engagement with mobile ads…

Report: Local Mobile Ad Revenue to Hit $9 Billion by 2017

Steven Jacobs

Report: Local Mobile Ad Revenue to Hit $9 Billion by 2017

Local mobile advertising is set to generate $9 billion in revenue by 2017, but it will take a smaller portion of total mobile ad spend than previously expected, according to a new study by BIA/Kelsey. The research firm revised its earlier estimates for local-mobile spends share from 44% to 38% of total mobile ad dollars in 2012 to account for slower than expected adoption of local strategies among national advertisers and an increase in mobile advertising as a whole.

Case Study: Walmart Expands Mobile Efforts With Scan & Go App

Stephanie Miles

Case Study: Walmart Expands Mobile Efforts With Scan & Go App

The retail giant isn’t trying to dissuade customers from using their smartphones while they shop. In fact, the retailer is beefing up the carrier signals inside its stores to make it easier for customers to get online. Instead, the company is combating the threat of showrooming by encouraging customers to fill their screens with its own mobile application.

Why Location Is Key to Mobile Monetization

Anna Bager

Why Location Is Key to Mobile Monetization

As location becomes an ever bigger opportunity in mobile, a few questions are worth digging into further. One of those is how precise that location data is. Another important topic is the way success is measured in a local campaign aimed at driving offline actions, whether a call or an in-store visit…

A Quick Guide to SMB Success on Mobile

Louis Gagnon

A Quick Guide to SMB Success on Mobile

Less than 5 percent of local businesses have a website optimized for mobile devices. In some cases, a company’s site isn’t even “findable” through searches on mobile devices. Worse, consumers, when they do find the local business’s website, can only see a desktop-specific version. Here are a few tips to help demystify mobile for business owners and help them get started right away…

xAd Expands Mobile Ad Targeting, Launches New Location, Fencing Tech

Patrick Duprey

xAd Expands Mobile Ad Targeting, Launches New Location, Fencing Tech

Mobile ad network xAd has released new proprietary technologies to expand location analytics and geo-fencing, helping its local and national advertisers further narrow their campaigns based on intensive geographic and behavioral data. The new products, SmartLocation and SmartFencing, are a direct reaction to what xAd sees as a lack of precise, real-time location data in the mobile advertising space…

Street Fight Daily: Local Mobile Spend Jumps, Foursquare Rethinks Ratings

The Editors

Street Fight Daily: Local Mobile Spend Jumps, Foursquare Rethinks Ratings

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Mobile Local Ad Spend to Hit $5.8B in 2016 (NetNewsCheck)… Beyond 5 Stars: Foursquare Looks For A Smarter Way To Rate Businesses(Fast Company)… Groupon’s One-Year Anniversary Feels More Like a Funeral. So What’s Next for Daily Deals? (Venture Beat)…