How New Location Data Tools Are Making Attribution a Reality
The future of retail and attribution is evolving quickly and allowing brands for the first time to have a better understanding of how effective their advertising is. While the search for in-store attribution is at the top of the every marketer’s wish list it’s important that all know the strengths and weaknesses of each methodology.
Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture
“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”
Why Developing a ‘Near Me’ Strategy Has Become Critical for Local Marketers
Mobile is no longer just an important or necessary element of a marketing strategy — it’s vital for the livelihood and existence of a brand. And it has led to a critical shift in shopper behavior that brand marketers are rushing to understand and adapt their digital marketing strategies to.
Image Recognition and Smartphone Ubiquity Create Opportunities for CPGs in Emerging Markets
The combination of advancements in image recognition technology and a growing global network of smartphone owners is shaping up to be a powerful duo for data intelligence abroad for CPG brands.