QSRs Are Thriving With Location-Based Data, But There’s a Caveat
QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks to location-based marketing, and, perhaps more importantly, the data mined from those efforts.
LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Netclearance, Marriott’s #Mgravityroom, Under Armour, Sears + Uber, Google Trips, Sito Mobile + Blue Bite, and Verizon buys Sensity.
Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger (TechCrunch)… A Struggling McDonald’s Introduces Delivery in New York City (Mashable)… Google Lets You Bookmark Local Places From Search Results (Search Engine Land)…
Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Beacon Strategy Pushes In-Store Conversion Rate To 20% (Mobile Marketer)… Analysts Lower Price Targets as Yelp Stock Tumbles (MarketWatch)… Leaked Lyft Document Reveals a Costly Battle With Uber (Bloomberg)…
Street Fight Daily: Google Measures “Store Visits,” Square Resurrects Wallet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic (AdWeek)… Square Is Resurrecting Wallet, Its Pay-By-Name Mobile App, And Giving It Away (ReadWrite)… Can Wal-Mart Clerks Ship as Fast as Amazon Robots? (Wall Street Journal)…
Street Fight Daily: Taco Bell’s New App, Sun-Times’ Network Play
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Taco Bell Unveils Mobile Ordering (USA Today)… The Newsonomics Of The Sun-Times National/Local Network Play (Nieman Journalism Lab)… Groupon’s New Product Boss Leaving After Less Than Two Months (Recode)…
Street Fight Daily: Square To Raise $100M, Digital First Mulls Sale of Papers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square to Raise $100 Million at a $6 Billion Valuation (New York Times)… Digital First Media Will Explore Sale of Papers (Poynter)… Apple Deal Sheds Light on McDonald’s Digital Transformation (Mashable)…
Street Fight Daily: Thumbtack Raises $100M, Uber Opens API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack, an Online Market for Services, Raises $100 Million (New York Times)… Uber Opens API in Bid to Be Everywhere (Recode)… GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email Marketing Service (TechCrunch)…
Street Fight Daily: McDonald’s Orders Ahead, Oracle Puts Micros On Menu
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Is Secretly Testing Its Own Order-Ahead And Payments App(BusinessInsider)… Oracle Puts Micros on Menu as Restaurants Eat Up Software (Bloomberg)… Google Is Getting Into Domains. Should GoDaddy Worry? (Mashable)…
Street Fight Daily: Google Introduces Offline Metric, McDonald’s Tests Loyalty Program
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Introduces Cross-Device and Offline Conversion Tracking (Screenwerk)… McDonald’s Stores Trying Loyalty Program (Bloomberg)… Facebook Says Its Mobile App Ads Work, So It’s Making More of Them (GigaOm)…
Street Fight Daily: McDonald’s Tests Mobile Ordering, ‘Showrooming’ Threat Wanes
A roundup of today’s big stories in hyperlocal content, commerce, and technology… McDonald’s Testing Mobile Order App for U.S. Stores (Business Insider)… Maybe Showrooming Isn’t Killing Retailers After All (Businessweek)… SMB Twitter Followers Show Devotion (eMarketer)…
Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep
There has been a lot of backlash from Starbucks customers after the company changed the mechanism of its My Starbucks Rewards program last month from frequency-based rewards to dollars spent. The switch is informative for other retail brands, and indicates that personalization is key.