Google | Street Fight

News & Analysis

Street Fight Daily: Mobile to Surpass Traditional Media Combined; Brands: Be Wise About AI Use for Customer Engagement

October 17, 2018October 17, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Mobile Ad Spending to Surpass All Traditional Media Combined by 2020… Despite AI Advances, Consumers Crave Human Interactions… Google Assistant, Search Add Best Buy and Nike as Shopping Partners…

News & Analysis

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

October 12, 2018October 12, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

News & Analysis

Street Fight Daily: Square CFO to Lead Nextdoor, Breaking Down the Voice Ecosystem

October 11, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Voice Assistants are Created Equal… Square CFO Sarah Friar to Become Nextdoor CEO… Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts…

Commentary Future Finders (column) Road Map (column)

Not All Voice Assistants are Created Equal

October 11, 2018May 7, 2020 by Mike Boland

Share this:

Several tech giants are chasing voice search and assistant apps. They’re motivated by different factors—each seeing voice as a way to support, grow, and protect their unique core businesses.

Commentary Street Bytes (column)

Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience

October 9, 2018June 10, 2019 by David Mihm and Mike Blumenthal

Share this:

Google has been reducing the amount of traffic to local websites for a long time. And while it took a while to understand what was happening, it isn’t infuriating. Businesses can still get in front of customers and garner leads—it’s just not via their website.

News & Analysis

Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon

October 9, 2018October 9, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience… Some Advertisers Move Half Their Search Budgets from Google to Amazon… What’s New For Marketers This Holiday Season?…

News & Analysis

Street Fight Daily: Instagram Prototypes Giving User Location History to Facebook; Ideal Ad Time—6 Seconds?

October 5, 2018October 5, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Instagram Prototypes Handing Your Location History to Facebook… Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work… Six-Second Ads: It’s All About Context…

News & Analysis

Street Fight Daily: Amazon’s Push into SMB Territory; Ad Tech Growing Half as Fast as Mar Tech

October 4, 2018October 4, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Furthers Embrace of SMBs with Storefronts… Ad Tech Now Expanding at Half Rate of Mar Tech… How Restaurants Are Using Big Data to Boost Loyalty and Stay Competitive…

News & Analysis

Street Fight Daily: Foursquare Lands Series F, AppLift Shifts Focus from Mobile Installs to Engagement

October 3, 2018October 3, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Picks Up $33 Million Series F Investment… Behind Applift’s Rebrand, a Shift Toward Engagement… Google’s Top Ad Exec to Leave for VC Firm…

News & Analysis

Street Fight Daily: Zuck & Musk Take Some Heat; An ROI Calculator for Drive-to-Store Campaigns

October 1, 2018October 1, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Serious is the New Facebook Breach?… S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns… Now That We’ve Improved Media Transparency, Let’s Do the Same With Data…

News & Analysis

Street Fight Daily: Amazon’s New Brick-and-Mortar Highlights Local, Quality; New Hires in Hyperlocal

September 28, 2018September 28, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon’s New Store in NY Offers 4-Star+ Products Trending with New Yorkers… New Hires at Adsquare, IAB, GatherUp… No Data? No Problem! Build Loyalty Despite Lack of Data…

News & Analysis

Street Fight Daily: Apple Dances On While Rivals Flail, Smart Checkout Industry Will Boom

September 27, 2018September 27, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Apple Thrived in a Season of Tech Scandals… Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing… Smart Checkout Tech Projected to Hit $45 Billion…

News & Analysis

Street Fight Daily: Google Maps Gets Social, The Hot New Ad Trend Is … Billboards?

September 26, 2018September 26, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Maps Gets Social, Enabling Users to Collaborate on Choosing Local Options… Billboards—Yes, Billboards—Are Having a Heyday in the Digital World… Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing…

News & Analysis

Street Fight Daily: Brands Reveal Most Effective Local Marketing Tactics, Google Embraces Discovery & Stories

September 25, 2018September 25, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics… Google Search Gets an Update to the Tunes of Discovery and Stories… Customer Data Platforms Compete to Define the Evolution of the Category…

Commentary Street Bytes (column)

Is Google Playing the Long Game with SMB Websites?

September 24, 2018June 10, 2019 by David Mihm and Mike Blumenthal

Share this:

“When you look at this Website growth + the Local Knowledge Panel with Posts + AMP + Progressive Web Apps, we are starting to see the outlines of an “open web” that Google totally controls. Or at least they control the profitable parts,” Mike Blumenthal tells David Mihm in their latest biweekly column.

News & Analysis

Street Fight Daily: Google’s Long Game with SMB Websites, Video Ads Rise—Will Fraud Rise With Them?

September 24, 2018September 24, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Is Google Playing the Long Game with SMB Websites?… More Digital Videos Are Coming—How Will They Affect Ad Fraud?… Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers…

Commentary

LBMA Podcast: Dirty Lemon, HYP3R, Amazon

September 21, 2018September 19, 2018 by Asif Khan

Share this:

On this week’s edition of the LBMA podcast: Dirty Lemon, HYP3R gets $17M, GSTV’s OCTANE, 7Eleven goes with Apple and Google Pay, Amazon delivers Christmas trees, Diageo’s weather/time/location campaign in London.

Commentary

Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads

September 20, 2018September 20, 2018 by Street Fight

Share this:

Google and Facebook have dominated digital advertising in this decade. But now, two-year-old Nucleus Marketing Solutions says it has the throw weight to tip the balance against the big search and social platforms.

News & Analysis

Street Fight Daily: Google Cedes Some Control of AMP, How Important Are Online Reviews?

September 19, 2018September 19, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Is Giving Up Some Control of the AMP Format… Heard on the Street, Episode 12: How Important Are Online Reviews?… After Amazon Storefronts, A Self-Service Suite of Ad Tools…

News & Analysis

Street Fight Daily: Google Adds Video to Showcase Shopping Ads, Snap Helps Publishers Deploy UGC

September 14, 2018September 14, 2018 by Joseph Zappa

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Rolls Out Video Ads in Showcase Shopping and Shoppable Image Ads… New Hires at Uber, JumpCrew, Freckle IoT… A New Snapchat Feature Lets Publishers Create Live Stories Out of Users’ Posts…