Drawbridge | Street Fight

News & Analysis

Raise Report: Drawbridge, DoorDash, Karma Lock Down New Funding

August 24, 2018August 27, 2018 by Joseph Zappa

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Carmera, Simple Feast, Nylas, and PebblePost.

News & Analysis

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

May 9, 2018May 9, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Goes Far Beyond Directions… Challenging Amazon Abroad, Walmart Buys Flipkart… Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent…

News & Analysis

Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms

March 8, 2018March 8, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows… Legislation Could Give Publishers a New Weapon Against Facebook and Google… Snap Is Laying Off About 100 Engineers…

News & Analysis

Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

February 9, 2018February 24, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx… Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences… Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends…

News & Analysis

Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences

February 8, 2018February 24, 2018 by Joseph Zappa

“Brands don’t want to engage with devices, they want to engage with consumers,” wrote Brian Ferrario, VP of Marketing at Drawbridge. “Devices don’t buy stuff, grow affinity with brands, or help amplify brand messages. People do.”

News & Analysis

Drawbridge Partnership Brings Identity Graph to Latin American Market

August 31, 2017August 31, 2017 by Stephanie Miles

Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way.

News & Analysis

Street Fight Daily: Instagram Beats Facebook for Brands, Twitter Aims to Jumpstart Ad Strategy

May 19, 2017May 19, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Gives Brands and Celebrities Up to 400% More Engagement than Facebook… Twitter Hires AdTech Veteran Bruce Falck to Rejuvenate Advertising Tools… Identifying Mobile Shoppers is a Top Priority for 70% of Retailers…

News & Analysis

Drawbridge CEO: ‘Programmatic Has Led the Charge for Cross-Device’

March 17, 2016March 17, 2016 by Annie Melton

Kamakshi Sivaramakrishnan founded programmatic ad platform Drawbridge in 2010 after a stint at Google. She spoke recently with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.”

News & Analysis

Street Fight Daily: Google to Further Penalize Mobile-Unfriendly Websites, More Layoffs at LivingSocial

March 17, 2016March 17, 2016 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Latest Mobile Search Algorithm Update Makes Having a Mobile-Friendly Site Even More Important (TechCrunch)… LivingSocial Is Laying Off More Than 50 Percent of Its Staff (Recode)… Uber Debuts Family Profiles to Let You Pay for Others’ Rides (TechCrunch)…

News & Analysis

Street Fight Daily: The Benefits of Cross-Device Data, Possible Outcomes of Google’s Antitrust Case

February 25, 2016February 25, 2016 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Every Enterprise Will Soon Be Addicted to Cross-Device Data (The Next Web)… What’s Next for Google’s Terrible, Horrible, No Good, Very Bad European Antitrust Case? (Recode)… The Next Big Thing in Retail: Programmatic Commerce (Forbes)…

News & Analysis

Street Fight Daily: Groupon Will Cut 1,100 Jobs, LivingSocial is Planning a Comeback

September 23, 2015September 23, 2015 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon to Cut 1,100 Jobs, Pull Out of 7 Countries (Chicago Tribune)… The Resurrection of LivingSocial (DCInno)… The Commoditization of Ad Tech — How the Cross-Device Landscape is Going to Get Worse Before It Gets Better (Medium)…

News & Analysis

Why Cross-Device Matching Will Transform the Mobile Advertising Industry

June 2, 2015June 4, 2015 by Liz Taurasi

Soon, the mobile ad industry will face one of the realities of maturity: integrating with the rest of the digital advertising world. One of the drivers leading that convergence is cross-device matching where a company can identify multiple devices own by a single person.

News & Analysis

Street Fight Daily: Facebook Replaces Local TV, Small Retailers Ignore Search

June 2, 2015June 2, 2015 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew Study: When It Comes to Political News, Facebook has Become Local TV for Millennials (Nieman Lab)… SMB Retailers Love Digital Media, But Have Disconnects With Paid Search (MediaPost)… Urbanspoon Folds Into Zomato Following Acquisition (TechCrunch)…

News & Analysis

Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

May 5, 2015May 5, 2015 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger (TechCrunch)… A Struggling McDonald’s Introduces Delivery in New York City (Mashable)… Google Lets You Bookmark Local Places From Search Results (Search Engine Land)…

News & Analysis

Openings and New Hires at Topix, Angie’s List, Drawbridge, PlaceIQ and More

August 30, 2013August 29, 2013 by Kelly Benish

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires at Topix and Local Corp., plus jobs at BuzzTown, Yahoo, Yext, WorldNow, and more…

News & Analysis

New Tool From Drawbridge Helps Marketers Bridge the Gap Between Desktop and Mobile

July 25, 2013July 25, 2013 by Steven Jacobs

Seven months after bringing its flagship cross-device and audience retargeting products to market, Drawbirdge has launched a new mobile retargeting product that enables marketers to target existing users based on a previous activity – say, an app download – as they move across apps, mobile web, and desktop browsers.