Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Carmera, Simple Feast, Nylas, and PebblePost.
Tag: Drawbridge
Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Goes Far Beyond Directions… Challenging Amazon Abroad, Walmart Buys Flipkart… Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent…
Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows… Legislation Could Give Publishers a New Weapon Against Facebook and Google… Snap Is Laying Off About 100 Engineers…
Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx… Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences… Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends…
Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences
“Brands don’t want to engage with devices, they want to engage with consumers,” wrote Brian Ferrario, VP of Marketing at Drawbridge. “Devices don’t buy stuff, grow affinity with brands, or help amplify brand messages. People do.”
Drawbridge Partnership Brings Identity Graph to Latin American Market
Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way.
Street Fight Daily: Instagram Beats Facebook for Brands, Twitter Aims to Jumpstart Ad Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Gives Brands and Celebrities Up to 400% More Engagement than Facebook… Twitter Hires AdTech Veteran Bruce Falck to Rejuvenate Advertising Tools… Identifying Mobile Shoppers is a Top Priority for 70% of Retailers…
Drawbridge CEO: ‘Programmatic Has Led the Charge for Cross-Device’
Kamakshi Sivaramakrishnan founded programmatic ad platform Drawbridge in 2010 after a stint at Google. She spoke recently with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.”
Street Fight Daily: Google to Further Penalize Mobile-Unfriendly Websites, More Layoffs at LivingSocial
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Latest Mobile Search Algorithm Update Makes Having a Mobile-Friendly Site Even More Important (TechCrunch)… LivingSocial Is Laying Off More Than 50 Percent of Its Staff (Recode)… Uber Debuts Family Profiles to Let You Pay for Others’ Rides (TechCrunch)…
Street Fight Daily: The Benefits of Cross-Device Data, Possible Outcomes of Google’s Antitrust Case
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Every Enterprise Will Soon Be Addicted to Cross-Device Data (The Next Web)… What’s Next for Google’s Terrible, Horrible, No Good, Very Bad European Antitrust Case? (Recode)… The Next Big Thing in Retail: Programmatic Commerce (Forbes)…
Street Fight Daily: Groupon Will Cut 1,100 Jobs, LivingSocial is Planning a Comeback
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon to Cut 1,100 Jobs, Pull Out of 7 Countries (Chicago Tribune)… The Resurrection of LivingSocial (DCInno)… The Commoditization of Ad Tech — How the Cross-Device Landscape is Going to Get Worse Before It Gets Better (Medium)…
Why Cross-Device Matching Will Transform the Mobile Advertising Industry
Soon, the mobile ad industry will face one of the realities of maturity: integrating with the rest of the digital advertising world. One of the drivers leading that convergence is cross-device matching where a company can identify multiple devices own by a single person.
Street Fight Daily: Facebook Replaces Local TV, Small Retailers Ignore Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew Study: When It Comes to Political News, Facebook has Become Local TV for Millennials (Nieman Lab)… SMB Retailers Love Digital Media, But Have Disconnects With Paid Search (MediaPost)… Urbanspoon Folds Into Zomato Following Acquisition (TechCrunch)…
Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger (TechCrunch)… A Struggling McDonald’s Introduces Delivery in New York City (Mashable)… Google Lets You Bookmark Local Places From Search Results (Search Engine Land)…
Openings and New Hires at Topix, Angie’s List, Drawbridge, PlaceIQ and More
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires at Topix and Local Corp., plus jobs at BuzzTown, Yahoo, Yext, WorldNow, and more…
New Tool From Drawbridge Helps Marketers Bridge the Gap Between Desktop and Mobile
Seven months after bringing its flagship cross-device and audience retargeting products to market, Drawbirdge has launched a new mobile retargeting product that enables marketers to target existing users based on a previous activity – say, an app download – as they move across apps, mobile web, and desktop browsers.