Perion Network Ltd. (NASDAQ and TASE: PERI) recently finalized its acquisition of Hivestack Inc., a prominent player in the programmatic Digital Out of Home (DOOH) space. Tal Jacobson, CEO of Perion, provided Street Fight with insights into the strategic move and its implications for the company’s growth trajectory. DOOH advertising transforms public spaces into experiences, […]
Out-of-home and omnichannel. That’s how Quotient worked with OTC pain-relief brand Tylenol to increase brand awareness among shoppers with certain health conditions while much of the world was deep into pandemic lockdown. Quotient is a digital promotions and media technology company that helps brands and agencies develop omnichannel media and promotions strategies to drive sales. […]
Podcasts, social media, and AI-created ad copy have all created excitement and buzz in the adtech community in 2023, but nothing has generated results like digital out-of-home. DOOH is experiencing a renaissance, emerging from the pandemic as one of the hottest areas in advertising. The DOOH market is expected to grow at a compound annual […]
Vistar Media wants to help establish quality inventory standards for the DOOH market. To that end, it has launched Vistar Verify. The program creates a shared definition of quality inventory in the Vistar marketplace using manual and automated checks. The objective is to ensure inventory is represented accurately and meets a collective set of standards […]
Generating more than two billion impressions annually across 25,000 in-taxi media screens in most major DMAs, Curb (formerly Verifone Taxi Systems), a DOOH advertising and payment platform for car services, reaches “captive” audiences of millions. Its Taxi TV screens offer geotargeting, real-time RSS data integration, dayparting, and POI targeting to clients. Curb has been a […]
When Aspex Eyewear Group decided to begin advertising again after many months dormant, executives decided to add digital out-of-home or DOOH to their media mix to support a campaign that launched in February. “When we decided to come back and reactivate our marketing and advertising efforts, it was great to see how far digital had […]
Location data is increasingly being used to help retailers target outdoor ads to specific groups of consumers, while the ability to combine artificial intelligence with advanced techniques like travel pattern analysis is giving brands an even better understanding of customer routes.
When it comes to out-of-home advertising, one creative strategy does not fit all markets. That has been a guiding principle at KEVANI, an OOH firm that’s taking a community-driven approach to digital billboard advertising. The company specializes in full motion digital and premium static assets in California, with the understanding that national advertisers see the greatest results when they embrace the personalities of the neighborhoods where their displays are located.
In this episode of Location Weekly, the Location-Based Marketing Association covers Life360 acquiring Tile, Albert Heijn using in-store data to inform programmatic DOOH ads, Mondelez Vietnam using AI in a mooncake marketing campaign, and WaitTime bringing load-balancing tech to retail with a Mall of America pilot.
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.
Brands can re-plan their media mix and use intelligent out-of-home to deliver on the same goals that they used CTV, and frankly all digital for: brand awareness, engagement, and response. Here are some tips for marketers rethinking their media plans amid the return to the great outdoors.
DOOH screens can be found in most of the locations that consumers were restricted from over the past year — such as bars, restaurants, malls and movie theaters — as well as essential places that consumers continued to visit, including convenience stores, gas stations, subways, grocery stores, and more. Now that people are returning in droves to these environments, marketers are using a variety of DOOH strategies to reach consumers. Let’s review those tactics.