Street Fight Daily: Twitter Tests Calls, A Deep Look at Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Tries to Prove Its Ads Drive Sales with Click-to-Call (Digiday)… A Deeper Look at Uber’s Dynamic Pricing Model (Above the Crowd)… EBay Rejects Icahn board Nominees, Asks Investors to do Same (Reuters)…
Street Fight Daily: Yelp Hits The Hill, Google Kills Another Local App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Yelp Lobbying on Patent, Copyright Reform (The Hill)… Google to Discontinue Schemer, the Goal-Sharing Service That Time Forgot (VentureBeat)… AP New Year’s Eve Photos Appear on Digital Billboards (Poynter)…
Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Groupon Eyes Warehouse Network For Goods (Wall Street Journal)… Big Retail’s Interest in Loyalty Startup Belly Grows: 7-Eleven Chips In On $12M Round (GigaOm)… Forget Tablets. Nokia Has A Bigger Connected Gadget In Mind: The Car (GigaOm)…
With Mobile Growing, WPP Sees Opportunity to Make DOOH Smarter
The agency’s Spafax Networks has announced a new partnership that will bring PlaceIQ’s audience data to its DOOH buying process. Like PlaceIQ’s channel partners in the mobile space, Spafax can use the latitude-longitude data associated with its inventory to target media by audience segments like “middle aged moms” or “business travelers” in vendor and geography.
Hyperlocal Online Ads Are About to Get a Lot Bigger — Billboard-Sized
The next time you are in your doctor’s office, at the mall or at the local sports arena, the ad that you see on a plasma TV display or a digital kiosk could have been purchased and placed there using the same type of system advertisers are using today to buy and place online display ads…
Where Hyperlocal Meets Digital-Out-Of-Home
The digital out-of-home advertising sector — all those networked screens you see on top of gas pump tops and in elevators, 7-11s, waiting rooms and the back seats of taxis — couldn’t be happier about the rise in popularity of location apps and daily deal coupons. Finally the hyperlocal targeting that is a part of what these networks of screens can do has some consumer-driven energy and contextual relevance behind it…
DOOH Is Poised to Grow, But Accountability and Collaboration Are Key
Why are so few dollars in media plans allocated to on-the-go media? Primarily because this sector has not provided the basic, traditional tools to the planning community that is expected with all other media types to evaluate, plan, place and track in a standardized way.