With Mobile Growing, WPP Sees Opportunity to Make DOOH Smarter
The agency’s Spafax Networks has announced a new partnership that will bring PlaceIQ’s audience data to its DOOH buying process. Like PlaceIQ’s channel partners in the mobile space, Spafax can use the latitude-longitude data associated with its inventory to target media by audience segments like “middle aged moms” or “business travelers” in vendor and geography.
Where Hyperlocal Meets Digital-Out-Of-Home
The digital out-of-home advertising sector — all those networked screens you see on top of gas pump tops and in elevators, 7-11s, waiting rooms and the back seats of taxis — couldn’t be happier about the rise in popularity of location apps and daily deal coupons. Finally the hyperlocal targeting that is a part of what these networks of screens can do has some consumer-driven energy and contextual relevance behind it…
Hyperlocal Online Ads Are About to Get a Lot Bigger — Billboard-Sized
The next time you are in your doctor’s office, at the mall or at the local sports arena, the ad that you see on a plasma TV display or a digital kiosk could have been purchased and placed there using the same type of system advertisers are using today to buy and place online display ads…