Local Social Spend Projected to Hit $2.95 Billion by 2016
Local spend on social media in the U.S. is set to jump 1.7x by 2016, according to the Fall Update to BIA/Kelsey’s Social Local Media Forecast. The numbers show a slight reduction in the firm’s earlier projections, which had put the compound annual growth rate (CAGR) for local social spend at 28.9%…
Forecast: Digital to Comprise More Than 15% of Local Ad Rev by 2016
The strong growth of digital revenue for local media will continue in 2012, according to a report from BIA/Kelsey. The company’s U.S. Local Media Forecast (2011-2016): Full Edition predicts a 13.1% increase between 2011 and 2012. Revenues from mobile search will jump 77.2%, while online video revenues will increase by more than 50%…
Study: Less Than 20% of SMB Web Sites Link to Social Media
SMB DigitalScape analyzed the web sites of over 1 million small and medium-sized businesses (SMBs) from around the world — including more than 700,000 U.S. companies — and found that only 19.5 percent of SMB sites link to their Facebook page, and an even small percentage link to Twitter and other sites…
Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AT&T Sells Majority Stake in Yellow Pages to Cerberus (New York Times)…
New Groupon Lawsuit Targets Execs, Seeks Board Seats for Shareholders (PaidContent)…
Before Local-Mobile Revenues Can Grow, Major Problems Must Be Solved (ScreenWerk)…
Street Fight Daily: 11.30.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp’s IPO May End Up Yelping (CNN/Money)…
The Big Merchant Survey (Daily Deal Media)…
On Zaarly, You Can (Usually) Get What You Want (Entrepreneur)…
Street Fight Daily: 06.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Foursquare is introducing its largest partnership to date: a national deal with American Express to offer discounts to cardholders when they check in on their cellphone at certain shops and restaurants. Substantial deals like those being offered to American Express cardholders may bring Foursquare and other location-based services further into the mainstream. (New York Times)…
Foursquare simply doesn’t have the salesforce to craft the same kind of deals that Groupon can. Groupon’s deals tend to be more alluring with deeper discounts. AmEx is helping Foursquare here by sourcing many of these deals itself through its own salesforce and existing relationships with local and national merchants, but it also gets to keep all the revenue. At least for now. (TechCrunch)…
Google Offers: Not a ‘Groupon Killer’ (But Still Pretty Killer)
It’s been widely reported over the past few weeks that Google has launched a deals platform known as Offers. But most of this coverage has missed the point — falling into the tired but pervasive trope of “[insertnamehere] Killer” claims (in this case, Groupon). Offers will be similar to Groupon in some ways, but its economics and mobile integration are quite different. Comparisons aside, the real story is how Offers plugs into Google’s massive distribution network of search, Gmail, mobile and about 26 other products.
Local Deals’ Second Act: Dynamic, Mobile
In the tech and media worlds, it’s no secret that local deals and mobile are exploding — both in terms of revenue growth as well as in the attention and investment being lavished upon them. Surprisingly, though, the two elements haven’t yet come together to the degree that they probably should…
Study: Local Search to Top $8B by 2015
The annual local search advertising market is expected to grow 60 percent by 2015 to $8.2 billion, according to media researcher BIA/Kelsey. In 2010 advertisers spent $5.1 billion on local search advertising. The revenue growth is expected to be driven by a surge in search ad volume — 30 percent of search is expected to be local in nature by 2015 — and smarter, targeted methods, said Matt Booth, senior vice president and program director of BIA/Kelsey’s Interactive Local Media group…
Will eBay Be the Next Giant in Local?
It’s not just about where users are spatially, or what device they’re on. It’s a function of where they are in the proverbial purchase funnel — the increasingly convoluted path between offline and offline worlds that leads from awareness to purchase. “The boundaries between the physical and digital world have disappeared, says WHERE’s Walt Doyle, “and the purchase funnel has become a purchase pretzel.”