BIA/Kelsey | Street Fight

Where Does Local Search Fit in a World of Apps?

Mike Boland

Where Does Local Search Fit in a World of Apps?

Where is Google’s place in a world where the browser is no longer the front door? On the desktop, trillions of web pages compel an index and a friendly entry point. But an app-heavy mobile environment — already siloed into neat little buckets — doesn’t beg for a core search engine…

Is there a Local Marketing Play for Snapchat?

Mike Boland

Is there a Local Marketing Play for Snapchat?

Given its engagement levels, quality, and potential audience scale, Snapchat isn’t just competing with Facebook and other native ad platforms — it’s competing with television. And for that reason, its local play will be large national advertisers that increasingly localize campaigns…

Street Fight Daily: Twitter Invests in Beacons, Nokia Expands Maps Sale

The Editors

Street Fight Daily: Twitter Invests in Beacons, Nokia Expands Maps Sale

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Takes a Look at Beacons, Invests in Marketing Startup Swirl (Recode)… Nokia Targeting Apple, Alibaba and Amazon in Maps-Unit Sale (Bloomberg)… BIA/Kelsey: Mobile Will Grab 11.5% Share Of Local Rev By 2019 (NetNewsCheck)…

Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion

The Editors

Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Launches Home Services To Sell Everything From An Oil Change To Piano Lessons (Verge)… Angie’s List Freezes $40 Million Indiana Expansion, Citing Anti-gay Law (Mashable)… Ten Red Flags On The GoDaddy IPO (Pando)…

#LDS15: Taking Programmatic Advertising Into the Real World

April Nowicki

#LDS15: Taking Programmatic Advertising Into the Real World

“Programmatic [advertising] is getting more complex in the ecosphere,” Andrew Beckman, CEO of Location3 Media said. “When you’re able to have the right messaging across all channels, and [the consumer] is moving around with their phone or searching from their desktop, I believe you’ll be able to attract that consumer into your store or purchase something within a specific local area.”

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

The Editors

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Pay-Per-Call: Google Introduces “Call-Only” AdWords Units (Local Search Insider)… Main Street Hub Lands $20M To Bring Social Media Marketing To Small Business (TechCrunch)… Digital First — What Then? (Medium)…

Five Lessons Google Learned About Selling to Small Businesses

Steven Jacobs

Five Lessons Google Learned About Selling to Small Businesses

For Google, the shift to mobile presents an opportunity to learn from mistakes made during the desktop internet boom. James Croom, head of marketing for the project, has spent five years in the company’s small business team. He said Monday that the company’s new Google My Business project builds on some learnings from the company’s Get Your Business Online effort launched in 2009 to drive business across the world to build websites…

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

Donna M. Airoldi

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

Total local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey’s 2015 U.S. Local Media Forecast. “Mobile and social are growing faster than imagined,” said Mark Fratrik, the company’s chief economist…

Street Fight Daily: Baidu Bets on Local, Court Says Yelp Doesn’t Extort

The Editors

Street Fight Daily: Baidu Bets on Local, Court Says Yelp Doesn’t Extort

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBaidu Boosts Location-based Platform With New Services, $10M Investment (Reuters)… Yelp Escapes Extortion Lawsuit Unscathed, Except For Its Reputation (Engadget)… Airbnb Under Fire for ‘Secret’ Plan to Release Users’ information (New York Post)…

Report: Mobile Will Account for Half of Social Advertising Revenue by 2017

Steven Jacobs

Report: Mobile Will Account for Half of Social Advertising Revenue by 2017

Mobile is poised to account for a majority of spending on social media advertising in the U.S. by 2017, eclipsing spending on desktop a year later, according to report from BIA/Kelsey released this morning. The research firm estimates that spending on social advertising in the U.S. will nearly triple over the next five years, swelling from $5.1 billion last year to $15 billion by 2018. In 2017, the firms expects that marketers will spend $6.7 billion — or half of all social media advertising revenues — on mobile ad formats.

Facebook’s Path to Dominating Mobile (Local TBD)

Mike Boland

Facebook’s Path to Dominating Mobile (Local TBD)

Facebook Audience Network will apply Facebook’s audience targeting to third party apps, such as those using Facebook Connect for log-in authentication. The beauty of such an off-site network is that it uses Facebook’s data and positioning to continue milking demand for mobile ads, without killing the cow…

Report: Local Media Ad Revs Will Climb to $158.6B By 2018

David Hirschman

Report: Local Media Ad Revs Will Climb to $158.6B By 2018

Local media ad revenues are set to increase 19% by 2018, according to new figures released by BIA/Kelsey, climbing from $133.2 billion in 2013 to $158.6 billion in 2018. The compound annual growth rate of 3.6% represents faster growth than previously expected, strengthened by political and Olympic advertising. Meanwhile, local digital media is set to continue its increase in market share, increasing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018…

Recent Studies Show Mobile’s Broadening Reach

Damian Rollison

Recent Studies Show Mobile’s Broadening Reach

The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention…

Mobile Ad Revenues Growing Faster Than Previously Expected

Steven Jacobs

Mobile Ad Revenues Growing Faster Than Previously Expected

A new study from BIA/Kelsey finds that mobile advertising revenues may be picking up at a faster clip than previously thought. In the U.S. Local Media Forecast, the research firm projects that mobile ad spending in the U.S. will rise from $7.22 billion in 2013 to $25.47 billion in 2017, a 20% increase from what the company projected last year. Meanwhile, the share of mobile ad spending spent on locally-targeted ads continues to grow as well — albeit at slightly slower rate than previously expected…