5 Dashboards for Monitoring Nearby Social Content

Social media has become a go-to channel for small business marketing, but whether a business is successful at achieving its campaign goals depends largely on strategy. Here are five examples of location-based social monitoring dashboards that merchants can try.

LBMA Podcast: Banjo’s Raise, Pizza Hut Adds Location

On the show: Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall’s Ice Cream brings the truck inside your office; Shadow WiFi; UrbanClap from India…

Banjo Raises $100M to Put Your Tweet (and More) on the Map

Don’t look now, but location data analytics might actually be turning into a big business. Banjo, a Las Vegas-startup that got its start helping brands analyze location data in social media streams, has raised $100 million in a series D round of funding led by Softbank.

Street Fight Daily: Banjo Raises $100M, Apple’s Search Ambitions

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Banjo Raises $100M to Put Your Tweet (and More) on the Map (Street Fight)… Apple Challenges Google with Growing Web Search Program, Fueled by Topsy Acquisition (Apple Insider)… ClassPass, a Startup that Gym Rats and Investors Love, is Now a $400 Million Company (Business Insider)…

LBMA Podcast: Banjo’s Raise, Wearable Experiments, One Llama

Top stories of the week include Mahana, Locoslab, Yelp & Yahoo!, Emotient, UTEC, Apple, HP & Aurasma. The Mobile Minute with Chuck Martin recaps some highlights from SXSW and the resource of the week demystifies the second screen in North America…

Street Fight Daily: Eventbrite Hits $1 Billion, Clinkle’s Clunking Continues

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyEventbrite Tops Billion-Dollar Valuation With New Funding  (Wall Street Journal)… Clinkle’s Still a Hot Mess as Its Big Shot COO Departs (Recode)… Israel’s Wix.com Buys Mobile Commerce Firm Appixia (Reuters)…

LBMA Podcast: Google Glass on the Floor

On the show: soon your food will text you its expiry date; The Wireless Registry launches; Source Metrics connects online ads with offline buys; Nearbytes lets you pay by sound; Banjo 4.0 hits the street; Ricoh plays catch up with Clickable Paper. And our Mobile Minute with Chuck Martin highlights some store traffic research by Euclid…

Street Fight Daily: Apple Positions For Payments, Mobile-Local Ad Revenue Grows

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Don’t Count NFC Out of Apple’s Mobile Payment Plans Just Yet (GigaOm)… Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 (MediaPost)… Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet (TechCrunch)…

Street Fight Daily: Airbnb Rethinks Mobile, Foursquare’s New Partner

A roundup of today’s big stories in hyperlocal content, commerce, and technologyAirbnb Makes Listing Lodging All Mobile (USA Today)… Verizon Extends NFL Play to Foursquare Ads (AdWeek)… Apple Maps Takes Off: Cue The Antitrust Lawsuit? (ReadWrite)…

Street Fight Daily: Local News Lost, Groupon Bundles SEO

A roundup of today’s big stories in hyperlocal content, commerce, and technology.American News Consumers Have Gained the World but Lost Their Backyards (Atlantic)… Groupon Offers SEO Deal to Businesses (Upstart)… Barista Problems: Why Starbucks Isn’t the Energy Shot Square Needed (PandoDaily)…

PODCAST: This Week in Location-Based Marketing — CrowdOptic

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Guardly’s indoor emergency services; Banjo is chosen by Google+; Qualcomm’s greatest location advertising campaign ever; Hot Wheels tweets for Cameros; Sonar introduces us to the Bing Fund; and Andrew Mason shows his character…

Banjo Founder: ‘Emotional Connection’ Is Key for Mobile

In less than a year, social discovery app Banjo has jumped from fewer than a million users to over four million. The mobile service allows users to discover real-time data across social networks and learn more about places, and it recently launched a tablet app. Street Fight caught up with Banjo founder and CEO Damien Patton to chat about the future of mobile, making money, and the value of data…

Street Fight Daily: LivingSocial Sales Record, Foursquare Updates Check-in

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Struggling Deals Site LivingSocial Just Hit A Crucial Sales Record (Business Insider)… The Check In Is Dead; Long Live The Check In As Foursquare Adds Quick Glide Feature On iOS (TechCrunch)… Groupon Board Is Said to Focus CEO Search on External Candidates (Bloomberg)…

Street Fight Daily: Square COO Departs, Hyperlocal Investment in 2013

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square COO Keith Rabois Departs Company (AllThingsD)… Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013 (Search Engine Watch)… Why the Department Store Experience Needs a Serious Upgrade, Too (Venture Beat)…

Street Fight Daily: Groupon Rolls Out Search, Google Preps Maps for Apple

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Goodbye to Daily Deals? Groupon Emphasizes Always-On Deals (AllThingsD)… Google Preps Maps App for Apple Devices (The Wall Street Journal)… Daily Deals Dead? Zulily Says No, Raises $85M from Andreessen (GigaOm)…

Street Fight Daily: NYC Digital Toolkit for SMBs, Groupon Senior Exec Out

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

New York City Launches Digital Toolkit for Small Businesses (Mashable)…

Groupon Senior Sales Executive Leaving (Reuters)…

Mobile Traffic Tops Desktop for Major Deals Sites (MediaPost)…

PODCAST: This Week in Location-Based Marketing — Nokia, Banjo

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the new map and direction functionality on the Nook; Nokia gets Groupon in a daily deals partnership and GM gets cars to detect pedestrians; plus funding news, our resource of the week and Banjo CEO Damien Patton…

Street Fight Daily: Coupobox Sells, Banjo’s Geo-social Discovery

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

How Banjo Is Finding Success With Geo-social Discovery (GigaOm)…

UK Daily Deals Aggregator Coupobox Sells Up to DealCollector in Another Sign of Consolidation (TechCrunch)…

Google+ Local: The Mobile Angle (BIA/Kelsey)…

Banjo CEO: Location Is Key for Social Apps

Banjo, one of a number of fast-growing location-based social apps, recently reached one million users just nine months after its launch. The company’s founder, Damien Patton, talked to Street Fight recently about the impact of location technology, how advertising is evolving with social media, and the future of location-based social networks…

With the Rise of Social Discovery Apps, Purpose and Privacy Are Key

When building social discovery apps, the bottom line is transparency. Users need to maintain control over their data, privacy settings and the ability to define their likes, dislikes and other preferences…