Street Fight Daily: Angie’s List Acquired by HomeAdvisor, News Orgs Experiment with Amazon Echo
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List Acquired by IAC’s HomeAdvisor in Deal Valued at More than $500 Million… NPR, the AP, and Local Newspapers Are Experimenting with Amazon Echo… Google is Testing a Job-Search Feature that Could Rival LinkedIn — And Facebook…
Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…
Case Study: Using Digital Coupons to Generate Calls
In today’s competitive landscape, digital marketing firms are honing their sales pitches and investing in innovative new technologies to stand out from the pack. But when Don Fuller’s Appliance Repair co-owner Lisa Fuller evaluates a vendor, she looks at something that’s harder to quantify — sincerity.
Street Fight Daily: Angie’s List Dropping Paywall, Amazon Strengthens IoT Offerings
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List to Drop Paywall for a Freemium Model (TechCrunch)… It’s Amazon Echo’s World; Alphabet’s Nest Just Lives in It (Recode)… When It Comes to Platforms, Agencies Have Snapchat On Their Minds (Digiday)…
Street Fight Daily: Uber Rebrands, Amazon Rumored to be Opening Hundreds of Physical Bookstores
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Inside Story of Uber’s Radical Rebranding (Wired)… Amazon Is Said to Be Planning an Expansion Into Retail Bookstores (New York Times)… Yahoo to Cut 15% of Workforce, Explore Strategic Options (Wall Street Journal)…
The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services
When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.
Street Fight Daily: HomeAdvisor Expands to New Cities, Airbnb Confirms Rumored $1.5B Round
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… HomeAdvisor Expands, Takes On Angie’s List in Search for Ambitious Employees (Denver Business Journal)… Airbnb Just Confirmed a Massive $1.5 Billion Round That Makes It the Third-Highest Valued Startup in the World (Business Insider)… Yahoo: Be Careful Playing in Traffic (Wall Street Journal)…
Street Fight Daily: Uber’s $62B Valuation, Nextdoor’s New On-Demand ‘Casual Labor Exchange’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Valuation Put at $62.5 Billion After New Investment Round (New York Times)… Nextdoor Is the Lastest Company to Enter On-Demand Services (BuzzFeed)… Why a Remote Work Policy Is Worth Considering (Street Fight)…
Street Fight Daily: Google Brings Back Google+, Angie’s List Says No to Acquisition (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Four Reasons Why Google Is Bringing Google Plus Back to Life (Recode)… Angie’s List Turns Down IAC’s Second Offer to Buy It — This Time for $512 Million (Business Insider)… Lyft Executive Says on Track to Hit $1 Billion in Gross Revenue (New York Times)…
Street Fight Daily: In-N-Out Burger Sues DoorDash, Uber Partners with TomTom
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-N-Out Burger Sues DoorDash for Delivering Its Food Without Permission (Recode)… Uber Signs Digital Mapping Deal with TomTom (New York Times)… Angie’s List Shares Surge After Company Rejects IAC Offer (USA Today)…
Street Fight Daily: Facebook’s Q3 Success Fueled by Mobile, Jet.com’s Emergency Fundraising
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s Transformation into a Mobile Company Is Complete (Gigaom)… Facing Cash Crunch, Retailer Jet.com Racing to Complete Funding Round (Wall Street Journal)… Hiku’s New Connected Grocery Scanner Lets You Order Groceries from Walmart and Peapod (TechCrunch)…
Q3 Earnings Roundup: Shift to Mobile Presents Commerce Challenge for Yelp, Angie’s List, Groupon
Consumers are spending more time on their mobile devices than ever, a shift that is affecting both traditional and digital businesses. Recent earnings reports from Yelp, Angie’s List, and Groupon indicate that some of these publicly traded local mainstays are handling the transition better than others, particularly the rising challenge to effectively combine content, commerce, and services.
Street Fight Daily: Amazon Gets Creative with Delivery, Dissecting Starbucks’ Mobile Success
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Tested Package Delivery by Newspaper Trucks (Wall Street Journal)… Why Starbucks’ Order and Pay Is More Than Milk Froth (TechCrunch)… IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent (Search Engine Land)…
Street Fight Daily: Target Partners with Techstars, Yahoo Exec Leaves for Square
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Teams Up with Techstars to Create a Retail-Focused Startup Accelerator (TechCrunch)… Top Yahoo Exec Jackie Reses Heads to Square as Senior Exec (Recode)… Publishers Straddle the Apple-Google, App-Web Divide (New York Times)…
Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)…
Street Fight Daily: Analyzing Yesterday’s Apple Event, Square Plans Q4 IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Same, Only More So: Apple Introduces Comprehensive Refresh of Mobile, Wearables, and TV (Street Fight)… Square Said to Seek Fourth-Quarter IPO as Twitter Decision Looms (Bloomberg)… It’s Not ‘Winner-Take-All’ for Uber or Lyft, Says the Only Investor in Both (Business Insider)…
Street Fight Daily: Google Will Test Grocery Delivery, How Facebook’s Pages Update Affects SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Becomes a Rival to Amazon to Deliver Your Fresh Fruits and Veggies (Mashable)… Facebook Update Means More Shopping Pages Are on the Way (Recode)… Amazon Launches a Food Delivery Service Via Prime Now, Starting in Seattle (TechCrunch)…
Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy
While the acquisition is likely welcome news for Yodle’s backers and Web.com’s shareholders, the resounding message for SMB performance marketing vendors is one of caution. The real problem facing large performance marketing vendors like Yodle is that of customer retention.