How Apple’s Latest Privacy Changes Will Affect Email Marketing

Last week, Apple rolled out iOS 15, which brought more privacy changes that could undermine tracking and disadvantage digital marketers. Most notably, the company’s Mail Privacy Protection policy will ask iOS device users whether they want to “protect” their mail or not, preventing marketers from determining whether consumers who “protect” their email opened messages.

Privacy versus Paid Content: What Are We Willing to Sacrifice?

To the naked eye, technologies and laws allowing consumers more control are absolutely and unequivocally good. Who would oppose privacy protection laws and self-imposed regulations apart from those who are exploiting the lack of privacy, right? But what is the end goal we are trying to achieve, and what is the price we are “paying” in the process?

Snap Scan Shines New Light on the Company’s Local Discovery Ambitions

Snapchat’s ambition to become a socially fueled local discovery engine recently got a boost with Snap Scan, a visual search tool that makes the world searchable and shoppable. Connecting dots over several years, Snap’s geo-local efforts include Geofilters, Snap Map, Local Place Promote, and Local Lenses. 

5 User-Generated Content Platforms for SMBs

As Google expands the local search experience to encompass more aspects of the customer journey, user-generated content is coming into play as one of the most important ranking factors for small and mid-size businesses.

3 Steps Brands Can Take to Build First-Party Data Practices

Brands must ensure that the first-party data they are assembling is properly permissioned, meaningfully collected across channels, unified, and organized. Getting started comes down to breaking down these goals into manageable projects and timelines that ensure first-party data sets are unlocking all the doors by 2023.

Agency Relationship Status: It Doesn’t Have to be Complicated

Your new agency relationship can blossom into a true partnership if you’re transparent and set clear expectations. As someone who’s worked on the client and agency side, I’ve seen firsthand how a partnership can lead to success. Like many situations in life, doing this right involves managing the people and numbers side of the equation with deftness and clarity.

Brands Rethink Return Policies to Build Customer Loyalty

If generous return policies aren’t sustainable from a financial perspective, and restrictive return policies lead to high rates of customer churn, what’s the solution?

Personalization is Transforming as Privacy Forces a Consumer Data Drought

Facebook’s strategy change points to a much broader shift in digital marketing. The disappearance of third-party cookies and mobile IDs — and the granular customer data they supply — is forcing businesses to rethink how to ‘personalize’ marketing strategies. Facebook’s strategy suggests the future of personalization in marketing could hinge more on customer experience and less on ads.

Merchants React to New Data Theft Concerns

As more digital marketing and customer management solutions come online, security breaches are happening with increasing frequency. The threat is becoming a real issue for merchants, who are now faced with growing concerns among consumers and tightened privacy restrictions from government controllers.

Fintech Startup Fast Changes How and Where Customers Shop

Fast’s payment button processes orders in seconds and, in the two-and-a-half years it’s been around, the company has secured $124.5 million in funding.

Tools to Address Labor Shortages

LBMA: Smart Shopping Carts and DOOH Measurement

In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.

Sales Tech Fuels Frictionless Customer Experiences

Sales tech took a leap forward during the pandemic. Sales teams needed new ways to communicate, both with their coworkers and with customers, who were accessing digital channels at unprecedented volume. Sales tech emerged to meet the market need, helping sales reps manage customer relationships, provide more personalized customer experiences, and coordinate with their colleagues.

How to Strike a Balance Between Personalization and Privacy in Marketing

So, how does one strike the perfect balance between personalization and privacy in terms of marketing? On the path to personalization, there are a couple of key things that businesses should focus on.

Google Local Search Trends II: Verticalization

This is the second in a series of four articles covering the themes behind many of Google’s recent local search feature releases and interface updates. In the first installment, I discussed Google’s increasingly personalized or customized search results, marked by content pulled from GMB profiles, the business website, and Google users, and matched to specific queries so that each SERP is unique. In this second installment, I’ll be talking too about interfaces that differ according to what you’re searching for, but in this case the differences are verticalized.

QR Code

Could QR Code Menus Pose a Risk to Merchants?

Tableside QR codes have nearly eradicated germy menus, but they may have opened the door to a new threat that businesses didn’t see coming: data fraud.

How Not to Grow Your Brand’s Social Following

While establishing your brand across multiple social media platforms is an investment, in both time and resources, it’s typically at a lower cost than almost all other marketing tactics. The key to success, of course, is to use it correctly. Social media cannot and should not be an afterthought: To realize the full value of this game-changing tool, companies should make it a priority—and stay active.

Convenience Stores Adapt Marketing Efforts for EV Era

The market for electric vehicles is growing steadily, with automakers like Tesla, Ford, and VW helping to boost demand across much of the country. As consumer habits in the auto industry evolve, and the share of fossil fuel-powered cars on the road decreases, gas stations and convenience stores are adapting their marketing strategies for a new electric-first future.

GoDaddy’s Marketing Planner Helps SMBs Prepare for Holidays

The holidays are still months away, but GoDaddy is betting that more small and mid-size businesses will be taking a proactive approach and starting their seasonal marketing campaigns earlier this year than in the past. The company recently launched a new marketing planner designed to make it easier for businesses to keep track of holidays and promotional opportunities.

Hey, Siri! 7 Copywriting Techniques To Optimize for Voice Search

There are almost 40 million voice-first devices in homes across the US. That’s a whole lot of families asking Siri, Cortana, and Google questions. We’ve broken down a list of seven copywriting techniques to optimize your content and/or copywriting for voice search.

A Vertical-by-Vertical Look at the Digital Ad Revenue Rally of 2021

Much of the post-Covid digital ad recovery can be attributed to a general shift from the physical to the digital world as a result of global shutdowns. The continued success, however, is a bit more nuanced. Let’s take a vertical-by-vertical look at digital ad spend trends.