News and Analysis
Building Brand Trust Is Multi-Dimensional
In this post-truth era, when the public trust has eroded around news sources, government, healthcare institutions, and myriad other pillars of society, trust and authenticity are difficult to establish. Now add a layer of brand verticals. What happens to brand trust? Vevo, MAGNA, and media agency Initiative conducted a survey of 5,000 U.S. consumers this […]
30K Feet OOH! Targeted Airline Advertising
United Airlines just announced a new advertising program, targeting personalized ads to flyers based on demographics. Advertising to a captive audience on planes is nothing new. The original airline magazines and catalogs were popular back in the day. Pre-wi-fi, all we had to do was read paper media and watch and listen to whatever was […]
Pump It Up! C-Store Innovations & News
The convenience store (C-store) is a MULO (multi-location) retailer we often take for granted. Most of us have stopped along the road for a hygiene break, a fuel refill (gas or electric), coffee, and perhaps even a snack and frosty beverage. Urban and suburban dwellers often rely on their neighborhood 24-hour MULO store for late-night […]
Commentary
How to Respond to Inflation’s Impact on Consumer Behavior
The first step is accepting that no one data source will be representative of a multi-dimensional consumer. As powerful as it is, first-party data is not scalable, and we can no longer get away with ascribing meaning without context. Finally, we need a holistic approach to identify new audiences.
Latest Posts
The Influence of Reviews on Conversion
Can the influence of reviews be quantified? This is one of the questions addressed by SOCi’s new State of Google Reviews report. The report examines the Google profiles of approximately 31,000 chain and franchise businesses, who together earned 4.9 million reviews from January 2015 to July 2022.
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