News and Analysis
MULO Rises in Chicago on November 7th. WHY?
When Street Fight was first launched, its live gatherings in NYC and LA were (almost) as cool as the Met Gala or the Oscars. Management changes and the pandemic meant in-person experiences were on hold for a while. The digital magazine was alive and well, but our readers consumed our content from the solitude of […]
BOOM: MULO Gyms and Wellness Studios are Healthy
As the population ages and people become more concerned about their appearance and longevity, MULO (multi-location) fitness options are bulking up! According to Athletech News, Vasa Fitness just added some heavyweights to its executive team and is planning to add more locations to its brand (which already has 57 units). This gym falls into the […]
Hooters Locations Go Bust, Along With Other MULO Restaurants
Sometimes, we writers can’t resist a great pun! (Hooters…bust…get it?). But now let’s get serious. Hooters is the latest MULO (multi-location) food chain to announce the closure of many locations. The sports bar just announced that it was closing underperforming stores (although they didn’t reveal an exact number). But just because a MULO restaurant brand closes […]
Commentary
The Challenge of Brand Alignment with Social Issues
Increasingly, brands with high public visibility must articulate their positions on issues the public cares about while avoiding the appearance of exploiting public sentiment for purposes of self-promotion. And whether or not a formal statement makes sense on every issue, companies should be prepared for the day when a consumer comes to them to ask a question or offer feedback about a brand’s actions or values, perhaps in the form of a social post that is there for all to see.
Three Best Practices to Reduce Acquisition Costs and Increase Lifetime Value
Retail media networks have a significant role to play in helping DTC brands engage with their audiences while bringing down customer acquisition costs. To reduce user acquisition costs while driving lifetime value, brands also need to figure out exactly what to measure and how to understand target customers.
Latest Posts
Agencies Are Embracing ChatGPT. Is That a Mistake?
In SEO expert Andrew Shotland’s view, most agencies aren’t saving as much time using AI to develop creative content as they might think. Tools like ChatGPT are fast, but they aren’t particularly accurate. That’s a major problem, especially for agencies trying to create hundreds or thousands of local pages for national brand clients.
Super Bowl LVII Ad Landscape Shaped By Economic Uncertainty
With so much economic uncertainty in 2023 — including mounting layoffs at tech giants like Microsoft and Google — Sol Marketing CEO Deb Gabor believes advertisers may choose to focus on promoting small-ticket items during this year’s game, like snack foods and beverages, while brands selling big-ticket items are largely out.
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