News and Analysis
Not Your Momma’s Market: The Grocery Store Embraces Technology
Like all other MULO (multi-location) industries, grocers or more correctly the grocery store sector is amplifying its use of technology to aid the shopping experience, increase consumer preference, and streamline buying and inventory management. Swiftly, a leading integrated retail technology platform trusted by grocers like Target, IGA, and Save Mart, recently announced a major expansion […]
Going Local with Paige Sawin of Sparkcatcher Media
Paige Sawin, President of Sparkcatcher Media, won our virtual scavenger hunt at Street Fight LIVE 2024. She knows the local search space intimately and works with brands to ensure that when people search “near me,” her client brands, products, and services can be quickly and effectively found. We sat down with her to discuss the […]
Yext Scout: AI-Powered Search & Competitive Intelligence Agent
Yext officially launched Yext Scout, its new AI-driven search and competitive intelligence agent, designed to help multi-location brands navigate an increasingly complex and fragmented search landscape. With consumers turning to a mix of traditional search engines (Google, Bing) and AI-powered platforms (ChatGPT, Gemini, Perplexity, Grok) to discover businesses, brands must understand where they appear, how […]
Commentary
6 Highly Effective Ways to Generate Trust in Your Ecommerce Site
Here are six highly effective ways to use your ecommerce website to generate trust, even with first-time visitors.
5 Martech Trends That Will Define 2023
As the US follows in the EU’s footsteps, privacy regulations will only play a larger role in marketing in 2023. While the GDPR is still the strongest privacy regulation to date, we will see an increasing number of regulations in the U.S. The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies. One thing is clear: decisions must be strategic, privacy-centric, and backed by data.
How Brands Can Use Apple Business Connect to Reach Local Customers
With access to Apple Maps Insights, multi-location brands should have a much better sense of which locations are performing well, which ones need attention, and how performance is trending over time.
Latest Posts
Macy’s Goes From Malls to Micro-Mini Model
Are mega department stores like Macy’s becoming a thing of the past? Although big box multi-location (MULO) stores in some categories like home improvement and groceries still make sense, the mall-based department stores may be due for a reconfiguration. Macy’s just announced that it is opening 30 small format stores. Leveraging the timeless reputation (founded […]
ChatGPT and the New Era of Search: Personalized Advertising and Beyond
As OpenAI adds more features and capabilities to ChatGPT, its artificial intelligence program, the potential use cases for search, advertising and brand marketing are growing. ChatGPT has been making waves across multiple industries since its inception, however last week’s announcement that the program will now be able to search the internet on its own is […]
BOOM: Brunch and the MULO Brands
Whether you crave a mimosa, an elaborate Bloody Mary, or simply a stack of good old-fashioned pancakes with syrup, one thing is certain — brunch is back and fueling MULO brands! A recent study by Square revealed that Saturday brunch is now the busiest day part for restaurants, including those with multiple locations (MULO brands). […]
6 Virtual Sizing Tools for Fashion Retailers
One of the last remaining hurdles for fashion brands to overcome in the e-commerce space has to do with sizing. For years, retailers have been attempting to replicate the in-store try-on experience online, with varying degrees of success. In 2023, something changed. Technology caught up with what shoppers and retailers were asking for, and a […]
The Marketing Agency of the Future: A Perspective from Andy Parnell
We recently sat down with Andy Parnell, President of Lane Terralever and Convince and Convert, an Arizona-based agency that works across a wide range of multi-location (MULO) clients in both the B-to-B and DTC worlds. With broad and deep experience, Andy has seen many changes in the marketing and agency world. He offers great insights […]
Agencies Find New Ways to Measure Performance of Snapchat Ads
Despite being one of the most influential social platforms on the planet, Snapchat is often viewed as being less desirable for advertisers than competitors like Facebook, TikTok, or Pinterest. That is, at least in part, due to how difficult it has traditionally been for advertisers to track their Snapchat Ads results in Snap. Now, an […]
How Fyllo Activates Contextual Advertising
When Jeff Ragovin was promoted from Chief Commercial Officer to President of Fyllo, CEO Chad Bronstein positioned the move as acknowledgement of a job well done for an experienced digital advertising executive. “Jeff is perfectly positioned for this new role, as he’s already been leading our revenue growth in the US and overseas,” Bronstein said […]
BOOM: Maxwell Bonnie Creates a New Industry for Smaller Manufacturers
Restaurants and retailers are “traditional” MULO (multi-location categories). But the business world is changing, and different types of brick-and-mortar enterprises are emerging as new industry. We’ve covered several MULO (multi-location) business categories that are appearing in response to business/consumer needs — like podcast studios, IV locations, and boutique gyms. Inventors and manufacturers are now proliferating. […]
Co-Op Advertising is Surging in Popularity — Here’s Why
Shopping isn’t what it used to be. Social media has not only impacted shopping, but it also altered the trajectory of supporting infrastructure like co-op advertising. Rather than visiting stores in-person, casually searching for products on Google, or sifting through email newsletters from their favorite retail brands, the majority of consumers today are using social […]
What CTV Can Learn From OOH Advertising Measurement
What if I told you (in Lawrence Fishbourne’s best Morpheus voice) that in some circles, OOH measurement is, in fact, more advanced than CTV’s equivalent? And that CTV has a lot to learn from its much older, but just as rapidly innovating, advertising brethren. Billboards, bus shelters, and airports in the public space are getting […]
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