News and Analysis
Why Purpose-Built Marketplaces Matter for Marketers
Today’s digital landscape is brimming with buzzwords like “full-funnel campaigns,” “omnichannel,” “data-driven,” “personalization,” and more. These concepts promote the idea that marketers can achieve all their goals with a single, unified approach. However, while these ideas sound appealing, the reality is that one-size-fits-all solutions often fall short, especially when it comes to achieving distinct objectives […]
Wings, Breasts, and Betting: The Evolution of the Sports Bar
Technology is having an impact on ALL types of MULO (multi-location) businesses. With football season upon us, thousands of people are flocking to the ubiquitous sports bar to watch their favorite teams, interact with fellow fans, drink beer, spiked seltzer, and Bloody Marys (in the case of early games), and cheer and boo (all while posting on […]
Shots & Snacks: New Placer.ai Study Reveals How Health Clinics Help Grocers
The concept of stores within stores is nothing new. Sephora has a deal with Kohls. Athleisure stores now often feature workout classes. And Tommy Bahama is both a retailer and an island bar and restaurant. Now, a new study by Placer.ai reveals that placing health clinics within a grocers store can significantly impact traffic and […]
Latest Posts
The Top 7 Challenges Multi-Location (MULO) Brands Face Today
Whether a multi-location brand has 10 storefronts or >1,000, the challenges faced today are similar. Over the past five years, cosmic shifts in how people work, live, travel, and shop have surfaced a new range of consumer trends. “Near me” is a common part of search behavior today. And the distance someone is willing to […]
Survey Reveals Why Customers Delete Branded Apps
The number one reason consumers delete branded apps is to free up phone storage space. According to a survey from Airship and Sapio Research, 32% percent of respondents cited space as the top reason. In-app ads, if multitudinous, were cited as the second highest reason people deleted branded apps (30% of respondents). Sapio Research and […]
GroundTruth CMO: ‘Most Brand Marketers Struggle with Marketing Vanity Metrics’
The role of a marketer changed drastically in 2023. Rather than being centered on brand, advertising, and digital marketing, brand marketers today are focusing more heavily on strategic areas, like marketing analytics, revenue growth, innovation, and market entry strategy. Surveys show that while firms are slowing their investments in customer relationship management systems, brand building, […]
Hair Care Today…$41B Tomorrow: The Growth of a Category
Hair care is a rapidly-growing category for multi-location brands. As part of our future-forward series, we’ll cover categories that are on the upswing in the MULO (multi-location) ecosystem, along with trends that will impact individual brands’ survival and growth. Intellectual capital has value, but what’s ON our heads can be as lucrative as what’s in […]
Social Marketing Gets Redefined in the Era of AI
In an era where everyone is trying to get more done in less time, generative AI has become a valuable tool for social marketing professionals. According to a new survey from Sprout Social, conducted by the digital insights firm Cint, 71% of social media marketers have already started using AI and machine learning tools, and […]
The Taco War Rages On
Publicity stunt or legal battle? Or, perhaps, a little of both. In case you’ve been too busy over the past week to track the battle antics. Here’s a brief summary. Taco John’s trademarked the term “Taco Tuesday” back in 1989. Taco Bell is now taking legal action to invalidate the trademark so all taco-selling brands […]
Billionaire Steve Kuhn Finds New Use for Empty Retail Spaces
What’s that new use? You guessed it…pickleball! But financier and Major League Pickleball founder Steve Kuhn called his new multi-location brand Picklemall. Taking full advantage of large empty spaces in shopping malls, the company will launch its first indoor pickleball concept in Arizona Mills in Tempe in July 2023. It expects to open 50 locations […]
Amperity Getting Ahead of Cookieless Targeting
Google’s plan to eradicate the third-party cookie is still on track for 2024, but it is starting slowly, turning off just 1% of these tracking pieces of code in Chrome in Q1. Other companies are already taking similar steps to wean their measurement systems to prepare for cookieless targeting, and Amperity is no exception. The […]
5 Brands Using QR Codes to Drive Traffic to Online Platforms
The predictions were correct. QR codes are back — in a big way. After debuting in the 1990s, then losing relevance in the early 2000s, QR codes came roaring back to life in 2020. Now, three years after QR codes re-entered the mainstream during the Covid-19 pandemic, some of the biggest brands in the world […]
Seedtag Launches Next-Gen AI Solution
Global contextual ad company Seedtag has launched a next-gen AI powered context platform that gives brands and agencies the ability to create tailored creative ads that fit the context of the page on which they are featured. Dubbed “Liz,” the platform uses deep learning, computer vision, and natural language processing to create insight-driven prompts from […]
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