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The Impending HTTPstrophe — And What it Means for Local Businesses

October 2, 2017June 11, 2019 by David Mihm and Mike Blumenthal

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“Google is rapidly moving towards a time when HTTPS will be an absolute necessity for websites,” writes David Mihm to Mike Blumenthal. “As soon as this month if an http:// website contains any input field, users will start getting scary security messages.”

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Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing

October 2, 2017October 2, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Unveils Tools to Increase Subscriptions for Publishers… Agencies See Experiential Marketing as the Next Big Thing, and Brands Want In… eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017…

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How a New Active Wear Brand Takes on the Big Guys

September 29, 2017September 28, 2017 by Simon Constable

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California-based Vuori Clothing started as a brand focused on yoga wear for men, and was (and still is) heavily reliant on using hyper-local marketing efforts to build brand awareness. Street Fight recently caught up with marketing VP Nikki Sakelliou to talk about the company’s local efforts.

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#SFSNYC: Jim Brady on Building Engagement and ‘Stacking Digital Dimes’

January 16, 2013January 18, 2013 by Steven Jacobs

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The TBD vet and Digital First Media editor-in-chief says that hyperlocal media must fill two roles for the reader. It has to be a water cooler — a place where people come to engage with news in a community — and an ATM, a utility connecting readers with actionable information.

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#SFSNYC: Making Data Work for Hyperlocal Media

January 16, 2013January 18, 2013 by Michele Maciejewski

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In the wake of the Journatic scandal, the role of automation in hyperlocal publishing remains uncertain. Leaders from top hyperlocal media companies addressed the issue during a panel at Street Fight Summit on Wednesday. They discussed how use of data is affecting media today and the way it can make scale possible tomorrow…

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#SFSNYC: Think Context Not Platforms, Says Google’s Tim Reis

January 16, 2013January 18, 2013 by Steven Jacobs

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While 2012 was mobile’s breakout year, Tim Reis, head of mobile and social solutions at Google, urged marketers to move this year beyond platforms and instead focus on context during a morning keynote at the Street Fight Summit on Wednesday. “Consumers are very comfortable across [multiple] platforms; they don’t silo these activities,” said Reis…

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#SFSNYC: Patch has Grown Up ‘Enormously,’ Says Webster

January 16, 2013January 18, 2013 by Emily Gordon

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In a fireside chat with Forbes’ Jeff Bercovici at the Street Fight Summit on Tuesday, Patch’s co-founder and president, Warren Webster, defended his closely watched hyperlocal network, denying reports that the AOL property was struggling to sustain its rapid growth.

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Street Fight Daily: Facebook Threatens Yelp, Locu Expands

January 16, 2013January 29, 2013 by The Editors

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Watch Out Foursquare And Yelp: ‘Places’ Really Shines On Facebook Graph Search (TechCrunch)… JiWire Serves Up Location-based Ads Over Airport Wi-Fi (GigaOm)… Locu Brings Up-To-Date Menus to Restaurants on TripAdvisor and Citysearch (The Next Web)…

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#SFSNYC: Solving the Local Data Problem

January 15, 2013January 18, 2013 by Emily Gordon

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“The job of getting local data right, much less international data, is bigger than any one company,” said Tyler Bell, VP of product at Factual, during an afternoon panel discussion at the Street Fight Summit.

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#SFSNYC: Making Hyperlocal Media Work

January 15, 2013January 18, 2013 by Emily Gordon

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Amid a body-strewn battlefield on which even the smartest media companies have fallen, some founders of post-2009 start-ups, Leela de Kretser, publisher of DNAinfo (New York and Chicago); Zohar Yardeni, CEO of Daily Voice (suburban and rural New York state and Massachusetts); and Josh Fenton, cofounder of GoLocal24 (throughout New England); discussed ways to beat the curse during a panel discussion at the Street Fight Summit in New York City…

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#SFSNYC: Local Commerce Shifts Toward Retention

January 15, 2013January 18, 2013 by Michele Maciejewski

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As deals firms lick their wounds, leaders from the local commerce space agreed during a morning panel discussion at Street Fight Summit in New York, that the ecosystem has shifted focus from acquisition to retention…

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#SFSNYC: Monetizing Location – Native or Display?

January 15, 2013January 18, 2013 by Michele Maciejewski

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During a panel at the Street Fight Summit in New York, executives from Pandora, Foursquare and Verve Wireless explored monetizing location on mobile, hitting on key issues like native advertising, the display ecosystem, and reaching brands.

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#SFSNYC: PayPal’s Walt Doyle on Navigating the “Purchase Pretzel”

January 15, 2013January 18, 2013 by Emily Gordon

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During his morning keynote at the Street Fight Summit onTuesday, Walt Doyle, GM of Paypal Media Network, took a deep dive into eBay’s $3 billion push into local, demonstrating both the opportunities and the frustrations of that space…

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