News and Analysis
Looking for New Growth Strategies? Look at C-Stores!
Convenience stores (C-stores) are no longer just a lowly truck stop or much-needed bathroom break along a highway. These retailers are a prime example of a category that has “blurred the lines” across MULO (multi-location) categories — retail, food, and service. They have incorporated technology and loyalty programs (and even online merch sales) into their […]
Kevel Launches AI-Powered Kevel Console to Transform Retail Media Campaigns
Retail media continues to evolve rapidly, with growing demands for automation, cross-channel efficiency, and deeper audience personalization. Last week, retail media technology provider Kevel announced the launch of the Kevel Console. This AI-powered, self-service platform is built specifically for retailers, marketplaces, and publishers seeking greater control, speed, and performance from their media networks. Kevel Console […]
WiRL-ing with Satyne Julianna Doner
Although technology is booming, human connections remain extremely valuable in the MULO (multi-location) restaurant world. A whopping 77% of restaurant operators say that talent acquisition and retention are significant challenges. Associate Editor Satyne Julianna Doner recently gathered a group of executive women in the MULO (multi-location) restaurant industry to discuss their career paths and how to foster […]
Commentary
Industry Changes Ahead for Marketers: Cookie Deprecation, Dirty Data, and AI
With 2024 here, marketers need to prepare for a few big industry changes. The deprecation of third-party cookies and the death of the traditional customer journey will greatly impact marketing strategies, transforming how businesses engage with their customers. Marketers also must tackle the elephant in the room: dirty data. Accurate, unified data is the vital […]
Breaking Boundaries: Microsoft’s App Store and the Epic vs. Google Ripple Effect
It has been an earth-shattering few weeks in the app ecosystem. First, in a groundbreaking move that has sent shockwaves through the tech industry, Microsoft has announced its plans to launch an app store within the Apple App Store – a move that holds significant implications for app developers, especially those in the gaming industry. […]
Third-party Cookies, The Future is Here
The future is here. As the clock strikes midnight on December 31, 2023, another clock gets set into motion: the beginning of the end of third-party cookies. Google’s long-debated cookie depreciation will begin in January incrementally and support for them will be gone by the end of the year. While anyone tracking this environment has seen […]
Latest Posts
Do Consumers Still Care About Amazon Prime Day?
The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]
Chatmeter’s Local Pages 2.0 : SEO for Multi-Location Brands
Chatmeter, a leader in multi-location intelligence, has announced the release of Local Pages 2.0, a solution designed to help multi-location brands dominate page one search results in each of their local markets. This newly released solution creates optimized pages that integrate seamlessly with location listings, providing a potentially powerful tool for businesses looking to enhance […]
MULO Rises in Chicago on November 7th. WHY?
When Street Fight was first launched, its live gatherings in NYC and LA were (almost) as cool as the Met Gala or the Oscars. Management changes and the pandemic meant in-person experiences were on hold for a while. The digital magazine was alive and well, but our readers consumed our content from the solitude of […]
BOOM: MULO Gyms and Wellness Studios are Healthy
As the population ages and people become more concerned about their appearance and longevity, MULO (multi-location) fitness options are bulking up! According to Athletech News, Vasa Fitness just added some heavyweights to its executive team and is planning to add more locations to its brand (which already has 57 units). This gym falls into the […]
Hooters Locations Go Bust, Along With Other MULO Restaurants
Sometimes, we writers can’t resist a great pun! (Hooters…bust…get it?). But now let’s get serious. Hooters is the latest MULO (multi-location) food chain to announce the closure of many locations. The sports bar just announced that it was closing underperforming stores (although they didn’t reveal an exact number). But just because a MULO restaurant brand closes […]
57% of Consumers Want Brands to “Get Personal” on Streaming Media
Despite the often negative buzz about consumer privacy and the ubiquity of shopping and dining data, a new study revealed that most U.S. consumers (57%) prefer personalized ads to mass marketing when they’re watching streaming media. The study was done by Moloco, a machine-learning company. As advertising on streaming media has become more common, opportunities […]
The MULO Dozen: June Brands in Review
In addition to our ongoing reporting about technology, creative innovations, and openings/closings in the MULO (multi-location) brand space, we publish this monthly quick-read summary of some of the developments at retailers, restaurants, and service brands. Whether you have just a few minutes or a few hours each month to track MULO trends for brands, Street […]
Apple’s ATT Privacy Crackdown, Strategies for Success in a Privacy-first Landscape
Three years have passed since Apple introduced its App Tracking Transparency (Apple’s ATT) privacy framework. Advertisers have faced numerous challenges since then, including a major shift in consumer behaviors due to a global pandemic, lingering macroeconomic challenges, and the potential implications of Google’s ever-changing cookie deprecation deadline. These issues have forced advertisers to adapt their […]
BUST: Why Do So Many Sports Stores Declare Bankruptcy?
Among the MULO (multi-location) sporting goods stores that filed for Chapter 11 during the past decade are: Mountain Sports (50 sporting goods and apparel stores in seven states under Eastern Mountain Sports and Bob’s Stores brands) Olympic Sports (70 stores) Modell’s (153 stores) Sport Chalet (47 stores in California, Arizona, Nevada and Utah) Sports Authority […]
Amperity and the Power of First-Party Data
Amperity is a customer data platform that excels at helping brands unify and organize their first-party data using an average 30 different sources. Making sense of this data helps brand marketers understand when the same customer target shows up across disparate digital systems and lets them know the person is not three or four different […]
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