News and Analysis
Night Market and Keen Join Forces to Transform Marketing for Brand Advertisers
At CES 2025, Night Market, the commerce agency affiliate of Horizon Media, and Keen Decision Systems introduced a strategic partnership designed to tackle pressing challenges in modern marketing. This collaboration brings together Night Market’s NEON platform—an AI-powered retail media and storefront optimization solution—and Keen’s adaptive marketing mix modeling software to deliver a unified, next-generation approach […]
What I Saw in 2024: 10 MULO Trends and Predictions
As a journalist, I’m used to telling the stories that others pitch to me. (BTW…keep sending me your stats and news throughout 2025! You can reach me at [email protected].) Indulge me for a few minutes while I offer my perspectives on the year of MULO (multi-location) brands based on everything I’ve gathered. Here are my predictions […]
2025 Social Media Playbook: Authenticity, Originality, and Community-Driven Engagement
The era of trend-chasing is over. According to the newly released 2025 Sprout Social Index™, consumers are reshaping their expectations for brand behavior on social media. The verdict? Authenticity, originality, and personalized connections are no longer optional—they’re essential. This shift is more than a passing phase. As Rachael Goulet, Director of Social Media at Sprout […]
Commentary
Goodbye, Wild West. Hello, New Data Strategy
While many brands see the new data paradigm as something to rally against or covertly manipulate, most see the inherent opportunities — opportunities that can create greater customer loyalty and, importantly, higher long-term revenue. Here’s how marketers are adapting their data strategies to the new frontier.
Latest Posts
Sheeva.ai and Visa To Enable In-Vehicle Payments
Visa has joined the in-vehicle payment revolution. The brand’s heritage is in plastic credit cards, but for quite some time, it’s been a sophisticated global digital-payments platform. Its Visa Acceptance Solutions division has entered a partnership with Sheeva.ai, which enables digital payments using network tokens activated from the dashboards inside vehicles. “Network tokens are the […]
Sneak Preview: Holiday Season 2023 Retail Sales
Black Friday and Cyber Monday are behind us. A lot of shopping and feasting still remains. But Street Fight wants to glimpse what retail sales have seen so far and what you might expect in the shopping and eating days until the end of 2023. What’s especially interesting is that in-person shopping seemed to take […]
The MULO Dozen: November Brands in Review
As we wind down 2023 and head into the holidays, here are some of the latest happenings among MULO (multi-location) brands. Because consumer sentiment and social media buzz can have a huge impact on brand reputation and sales, we’ve added a new section this month — consumer voices. If you have any news to add […]
AxleHire CEO Goes Deep into Delivery Experience
If you think the retail industry is overwhelmed at this time of the year, when the holidays take center stage, try working in the shipping industry. Raj Ramanan is CEO of AxleHire, a last-mile shipping service for e-commerce retailers, touts its “Amazon-like” service experience of next-day and same-day delivery as desired. And satisfaction goes right […]
What Content Marketers Can Expect in 2024
Productsup is a P2C (product-to-consumer) platform that processes the flow of content about more than two trillion items a month across upwards of 2,500 marketing and retail channels for enterprise customers around the world, including IKEA, ALDI, and Sephora. Its goal is to help companies overcome commerce complexity to deliver consistent product information and a […]
How Retailers are Keeping the Grinch from Stealing This Holiday Season
Sadly, it’s not just the Grinch ruining the holidays for many retailers. It’s thievery. Last year, about $112B was lost to various types of retail crime, including shoplifting, flash mobs, and organized crime. Technologies, including AI-based video at point-of-sale, sensory heat maps, cash automation technology, and autonomous security robots, are helping retailers prevent, spot, and […]
What’s Entertainment? Agency VP Nick Dan-Bergman Reveals New Research
LaneTerralever, a full-service marketing and digital experience agency that works with a wide range of attractions and entertainment destinations (as well as the gaming industry), just completed a research report that provides insights into what today’s consumer is looking for in location-based entertainment and experiences. We don’t typically think of attractions (like amusement parks or […]
What Google At Peak Search Means for Marketers
For Q3 2023 earnings, Google reported a shortfall on cloud revenue and that their US core advertising / search business over delivered to make up part of the difference. So how has Google become this dependent on non-advertising revenue streams to achieve future growth targets and how much longer can they go back to the […]
Keep an Eye on C-Stores (Both on and Off the Road!)
As we’ve previously covered, the traditional C-stores (convenience store) used to be that corner deli where you could pick up snacks, soft drinks, or smokes or the stop along the highway where you gassed up, took a hygiene break and grabbed something sugary to tide you over on the road. Consumers are starting to head […]
BrightLocal Report : How Consumers Find Local Businesses
When business owners and marketers need to ensure their business information is correct and consistent for thousands of locations, they might do well to first consult the BrightLocal Local Business Discovery and Trust Report 2023 for guidance. To Sammy Paget, Content Marketing Manager at BrightLocal, trust is at the heart of a high level of […]
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