News and Analysis
Consumers Do This 69% of the Time
Do what? A new study by Salsify revealed that 69% of consumers now make purchases while doing other things — scrolling through social media, browsing YouTube, or even watching shows on Netflix. The days of someone saying, “Let’s go shopping” still exist, but multitasking is now the norm for close to 70% of the population, […]
Just Salad Tosses in AI & Personalization
We know that consumers are okay with personalization and targeting, providing it adds value to their lives and saves them time. A whopping 64 percent of consumers report liking custom-tailored experiences. Just Salad was founded in 2006 and now has more than 90 locations. I remember being excited when the fast-casual chain opened in New […]
More Than a Comfy Bed: What Makes a Great MULO Hotel Brand?
We may not think of a hotel or a motel in the same light as retailers and restaurants. However, they are still MULO (multi-location) brands. Consumers search for them, consider their ratings, and make selections based on a wide range of factors. NerdWallet just published its list of “best hotel brands” for 2025. The criteria […]
Commentary
The Home Depot’s Melanie Babcock on the Rise of Retail Media Networks
Melanie Babcock joined The Home Depot in 2013 as Senior Director of Social Media and rose through the ranks to become Vice President of Retail Media+ and Monetization in February of this year. RM+ is the largest home improvement retail media network. StreetFight sat down with the Ann Arbor, Mich., native to get her insights […]
Direct-From-Consumer Data (DFC): Anatomy Of A Future-Proof Brand
Third-party cookies have crumbled. The IDFA is DOA. GDPR stopped being generous. In just a few short years, marketers have seen the tables turn nearly 180° — from an age where black box data ran amok and digital fingerprints littered the web to a point where consumers emerged victorious in a quest to have their […]
Hire Purpose: Five Creative Ways to Help Solve the Staff Shortage
Restaurants have nearly 2 million unfilled jobs, and retailers are down about 5.5 million workers. If you work in these industries, you probably know the many reasons behind the staff shortage. The after-effects of the pandemic, demographic shifts, and the pressures of competitive salaries in other industries have created a huge challenge for hiring managers […]
Latest Posts
Get in the Game: Jeff Michaels of Mobivity Talks Mobile Gaming
Mobivity is a provider of technology connecting mobile gaming audiences to real-world brands and products. While mobile gaming includes casual games (like Solitaire, Candy Crush, etc.), gamification traditionally means turning regular tasks into games to increase fun and enjoyment. Mobile gaming (Mobivity’s focus) has become an effective tool for customer acquisition and engagement. MULO (multi-location) […]
The Privacy Arms Race May Kill Ad Tech
A dangerous digital advertising arms race is brewing as browser makers try to prevent cross-site tracking. The desire of digital ad companies to keep tracking users, despite browsers’ preventative privacy measures, is leading our industry down a hazardous path for users, browser makers, and ad tech. In an effort to protect user privacy, browsers are […]
BOOM: Courting the Racquet Sports Industry With Robyn Duda
Tennis remains popular, badminton is having a moment says Pinterest, and paddle is, according to the Washington Post, the next big multi-location winner is racquet sports. We met with Robyn Duda, the co-founder of RacquetX, a new festival for both business and consumers that involves ALL racquet sports, to ask her about the trend. Why […]
GenAI : Where Brand Marketers Need to Upskill for the Future
Generative AI (GenAI) was one of the most talked about technologies in 2023. We saw it support Google searches, streamline A/B testing efforts, and even play center stage in last summer’s SAG-AFTRA strike. With the ability to automate repetitive tasks and streamline processes, GenAI is becoming an invaluable tool in marketing – and its potential […]
BOOM: Ramen Graduates From Dorm Room to MULO Brand
Many of us know ramen as the instant noodles that served as an inexpensive and fast meal when we were students or recently-graduated professionals, with limited budget for restaurants and limited home cooking skills and equipment. Elevated ramen was introduced to the U.S. in 2004 with the opening of the Momofuku Noodle Bar. The brand […]
Unity – Walmart Partnership Redefines Gaming and Retail Collaboration
In recent years, we’ve seen an increasing comfortability with traditional retailers and the gaming industry. Fortnite may have been the first to really make this big business – through can’t-miss concerts and exclusive in-game and IRL shoe sponsorships with Nike – but the industry has certainly grown its ability to attract high-end partnerships like Unity […]
Yelp If Ya Hear Me
Whether you’re looking for pizza, pozole, or a plumber you can find some of the best local destinations on Yelp, a review site that crowd-sources recommendations from actual customers. For businesses, Yelp.com promises a reach of 80 million visitors per month, more than half of whom have a household income exceeding $100k. This year marks […]
Pre-gaming: MULO Brands at the Super Bowl
When Super Bowl LVIII kicks off in Las Vegas on February 11th, marketers will be on their couches and in the stands, eager to critique the advertising campaigns (and surrounding digital buzz). Just as CES is the “see and be seen” of technology brands (and the companies that use their products and services), the Super […]
AI Innovations Drive SymphonyAI’s 30% ARR Growth in Retail CPG
SymphonyAI witnessed remarkable growth and profitability in 2023, driven by it’s AI SaaS solutions in the retail and Consumer Packaged Goods (CPG) sectors. The company, known for its predictive and generative enterprise AI applications, reported a surge of over 30% in Annual Recurring Revenue (ARR) within the retail CPG vertical. This significant growth was fueled […]
Life Beyond the Storefront: Breakthrough Branding
What constitutes a brand these days? Some MULO (multi-location) brands are known for their shopping bags. We often see Ikea bags in use for moving or other heavy lifting. The iconic blue carry-alls are even available on Amazon. The concept of “bag as brand” has been around for a while. Grocery chain Fairway used to […]
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