News and Analysis
MULO Brands With Soul August Pick: Raising Cane’s
A “one love” philosophy may sound more like Woodstock, Burning Man, or a spiritual retreat than a MULO (multi-location) food brand with more than 900 locations. Raising Cane’s Chicken Fingers has become known for its corporate culture, which emphasizes the importance of respect, community, teamwork, and having fun as part of every employee’s daily experience […]
From Data to Dachshunds: Meet Elizabeth Lafontaine of Placer.ai
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Elizabeth Lafontaine is the Director of Research at Placer.ai and will share the latest insights on consumer trends, including […]
Ryan Serhant Update: Disrupting the MULO Real Estate World
We interviewed Ryan Serhant a couple of years ago, when he introduced the concept of a “real estate broker office as content creator studio.” His vision appears to be gaining momentum as Serhant expands into new markets. Serhant is also upping the talent game in a legacy industry by recruiting the best property “influencers” with […]
Commentary
Local Consumers Are Shifting Toward Social; Are Marketers Keeping Up?
Most local marketers are savvy about the importance of platforms like Google Maps and Apple Maps. As consumers ourselves, we know that these channels drive a huge amount of consumer traffic to storefronts, and we understand that informative, engaging search profiles help both small businesses and multi-location brands to differentiate themselves from the local competition. […]
Streets Ahead: 64% of Google Searches End with Google
In this week’s Streets Ahead update we learn about new Google research from Rand Fishkin and a reduction in brand spending on TikTok 64% of Google Searches End with Google The News Rand Fishkin at SparkToro has released an updated version of his “zero click” search studies, with the last one published in 2021. This […]
Apple’s ATT Privacy Crackdown, Strategies for Success in a Privacy-first Landscape
Three years have passed since Apple introduced its App Tracking Transparency (Apple’s ATT) privacy framework. Advertisers have faced numerous challenges since then, including a major shift in consumer behaviors due to a global pandemic, lingering macroeconomic challenges, and the potential implications of Google’s ever-changing cookie deprecation deadline. These issues have forced advertisers to adapt their […]
Latest Posts
Shots & Snacks: New Placer.ai Study Reveals How Health Clinics Help Grocers
The concept of stores within stores is nothing new. Sephora has a deal with Kohls. Athleisure stores now often feature workout classes. And Tommy Bahama is both a retailer and an island bar and restaurant. Now, a new study by Placer.ai reveals that placing health clinics within a grocers store can significantly impact traffic and […]
Resonate Knows Who the Next President Is
The effects of a dock strike (averted for now) could have been one of those situations that changes the course of a presidential election. In 2016, then FBI Director James Comey investigated Hillary Clinton’s use of her personal email system in her role as Secretary of State. It was a major factor in swinging the […]
A Chat With Lucy Kriz of Criteo, a History Buff & Futurist
Lucy Kriz, VP of Global Brands at Criteo, is one of the 30 inspirational speakers coming to Street Fight LIVE 2024 on November 7th. Kriz is involved in the evolution of the media that builds MULO (multi-location) brands. To give you a preview of Kriz’ expertise and perspectives, we interviewed her about how she got […]
Holidays 2024: MULO Experts Predict the Spending Future
Although pumpkins currently line store shelves and turkeys are being prepped for November, retailers, restaurants, and service businesses (like spas, salons, and venues that sell gift certificates) have been thinking about the December holidays for a long time. This year, consumers are expected to spend about $241B, setting a new record. Seasonal spending is about […]
MULO & Meta & An Amazing Speaker Line-up!
200 senior professionals will be gathering at Meta’s headquarters in Chicago on November 7th for the re-launch of the Street Fight LIVE Summit. Will you join us? Or get left behind by your MULO (multi-location) competitors? Make sure every one of your locations is booming. Or, if you support MULO brands, this is a fantastic […]
The MULO Dozen: September in Review
As we head into the final months of 2024, let’s focus on what MULO (multi-location) brands, agencies, and tech companies must do to thrive. In addition to these 12 news flashes, please join us at Street Fight LIVE to get an in-depth view of the brands and companies transforming the MULO ecosystem. Checkers named a […]
Retail Media: Is it Working? Perspectives from Perion
Perion is a company that connects advertisers with consumers. They work with leading global retailers and brands such as Albertsons, Kroger, Macy’s, and Home Depot. Perion’s CEO and Director, Tal Jacobson, recently spoke with us about the surge in retail media networks. As more MULO (multi-location) brands develop their own advertising networks, we are starting […]
Marketing Storytelling: 4 Success Tips from Props
Especially as automation changes the MULO (multi-location) marketing landscape and brands use AI to target and “talk” to their consumers and prospects, the value of human-to-human connection or storytelling becomes more important. How do MULO retail, restaurant, and service brands build real loyalty among the people who spend (or could spend) with them? Joseph Perello, […]
Who’s Minding the Store? Who’s Watching the Kids?
This election season, the issue of childcare is a significant topic of conversation. MULO (multi-location) brands are already challenged by labor shortages, rising minimum wages, and ongoing retention challenges. Add to that scheduling and expense challenges that arise from childcare duties and those challenges get even more complex. Childcare costs in the U.S. are staggeringly […]
Automotive Advertisers Set Sights on CTV
Fresh from releasing its H2 2024 H2 Pharmaceutical and Healthcare Market Report, Mediaocean, an omnichannel ad platform, is out with its H2 2024 Automotive report. While linear TV remains a much cited choice for ad spend because of its ability to raise and spread product awareness, CTV has come on as the new darling channel […]
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