News and Analysis
Plain Sight Pivots to Help Local Businesses Drive Foot Traffic
Founded by James Chapman and backed by Quicken Loans founder Dan Gilbert, Plain Sight originally started as a way for people to explore professional connections based on location.
With local businesses closing by the thousands, Chapman says he’s envisioning the Plain Sight app as a tool for businesses to promote themselves and increase foot traffic. Businesses can use the platform to develop stronger customer loyalty by engaging with consumers directly. In addition to sharing information about how they are keeping customers safe, restaurants and other businesses can also accept free and paid reservations through the platform.
How Political Campaigns Leverage Location Data in an Era of Virtual Events
Political ad spending is expected to reach record highs this cycle, topping $6.89 billion in the 2019/2020 election period. This cycle’s spending is 63% higher than spending in the 2015/2016 season. Tapping into location data to make that advertising more relevant has taken a bit more creativity than usual.
How Much Is Your Data Worth? A New Tool Will Help You Find Out
Facebook, Google, Amazon, Twitter, Pinterest, and countless other technology giants have expanded their collection of consumer identity data, even as privacy regulations like the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) have gone into effect. A new tool from Killi serves as an educational resource, giving people a way to calculate the value of their personal data based on the platforms they use every day.
Killi’s new tool asks consumers to enter their email addresses and select the platforms they currently use. The tool references public quarterly revenues and daily/monthly active users, as well as data aggregators like Statista, to arrive at the value amount of each consumer’s personal data.
Commentary
Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local
Many multi-location brands still find some traditional media more effective than most digital tactics and focus their digital efforts on the corporate e-commerce site or company branding. But an aggressive group of budget shifters are increasing spending across a variety of digital advertising and marketing vehicles, often with a local focus.
Latest Posts
5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts
The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.
Street Fight Daily: Twitter Adds Location Sharing Tools for Businesses, AOL and Yahoo Become Oath
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Adds Location Sharing for Businesses Offering Customer Support via DMs… AOL and Yahoo Will Become Oath Following Verizon Deal… Consumer Adoption of Voice Assistants Doubled in Q1: Here’s Why…
Example Blog Post #10
Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.
Example Blog Post #9
Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.
Example Blog Post #8
Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.
Example Blog Post #7
Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels