Street Fight Daily: Legacy Media Botches Digital, Microsoft Eyes Apple Pay

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report: Local Newspapers Have Done A Terrible Job Building Local Digital Audiences (NiemanLab)… As Bill Gates Promised, Microsoft Will Soon Have Its Own Apple Pay Alternative (Business Insider)… SMBs Put Their Money Where Success Is: Website (eMarketer)…

Street Fight Daily: Apple Maps Adds TripAdvisor, Crowdfunding Local News

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Maps Now Includes Hotel Reviews From TripAdvisor and Booking.com (MacRumors)… What Works For Crowdfunding Local News (Medium)… SeatGeek Raises $62 Million In A Series C Led By Technology Crossover Ventures (TechCrunch)…

Here Are the Mobile Services Millennials Can’t Live Without

Share this:

A new report from Pew Research reveals that mobile consumers turn to their device for media in moments when they want to recede from the world, and for local applications — navigation and local search — when they want to actively engage with it.

LBMA Podcast: Revmetrix, Plenti and Target’s VP of Product

Share this:

On the show: Five Boros Chocolate map packaging; Oreo’s solar eclipse; E-lance for dog walkers; TransitScreen does what it’s name says; Pivot brings the past to life. And the special guest is Alan Wizemann, VP of product at Target….

Street Fight Daily: Mobile Spend Nears $100B, Uber Hires Security Chief

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Global Mobile Ad Spending Will Climb to $100 Billion in 2016 (AdAge)… Uber Hires a Security Chief From Facebook (New York Times)… Square Eyes Bars, Restaurants With Open Tickets (USA Today)…

6 Hyperlocal Services For Booking a Babysitter

Share this:

Given the rise in on-demand marketplaces, it makes sense that the “Uber-ification” of everything would extend to babysitting services. Parents are using local marketplaces to find childcare providers in their neighborhoods — taking advantage of the ease of online scheduling and payments to make last minute bookings…

Street Fight Daily: GoDaddy Goes Public, ClassPass Struggles With Success

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Shares Soar in Debut as Investors Buy Into Revamp (GoDaddy)… ClassPass: Deep Discounts, but Some Discontent (New York Times)… China’s Dianping Valued at $4 Billion (Wall Street Journal)…

Tige Savage: Founders Need to Solve for Degrees of Freedom — Not Valuation

Share this:

In an interview with Street Fight, Tige Savage, managing director at Revolution Ventures, talks about what went wrong at LivingSocial and Groupon, why founders should solve for “degrees of freedom — not valuation,” and why the next big thing may not come out of Silicon Valley or New York…

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Share this:

Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)… SMG Launches Addressable TV Measurement Tool (MediaPost)… Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)…

Square Wants to Become a Platform — Here’s Why that Matters For Small Businesses

Share this:

With millions of small businesses already using its application to process payments, Square needs to navigate through a complex and crowded small business software market to build a platform from which merchants can run their business…

TribLocal Branding Is Replaced by Pioneer Press in Many ChiTrib Communities

Share this:

From its launch in 2007, TribLocal was the Chicago Tribune’s highly branded network of suburban news print inserts and e-sites covering sprawling Chicagoland. Now TribLocal has lost most of its branding and been replaced by the Tribune’s recently acquired Pioneer Press in many communities.  We recently caught up with Bob Fleck, the Tribune’s recently appointed general manager and publisher of […]

Street Fight Daily: Facebook Likes Events, Square Becomes a Platform

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Making It Easier To Find Events You Want To Go To (Mashable)… How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever (AdWeek)… The Racists Next Door: Why Nextdoor’s Racial Profiling “problem” Isn’t The Company’s Fault — It’s Society’s (Pando)…

ZenithOptimedia, NinthDecimal Take a Crack at Offline Attribution

Share this:

A partnership announced Monday morning between ZenithOptimedia and NinthDecimal plans to bring a new standard of omni-channel measurement and audience insights to ZenithOptimedia clients…

Conference Notebook: Brands Refining Their Local Approach

Share this:

Multi-location brands that want to connect with local consumers have long been faced with a major conundrum of how much local marketing to trust to their local outlets. At BIA/Kelsey’s National event in Dallas last week, a number of brands and vendors weighed in on how their strategies are evolving…

7 Strategies for Growing Online-to-Offline Conversions

Share this:

It’s no secret that mobile activities are driving traffic to brick-and-mortar businesses. However, the majority of national retailers, brands, and even local merchants still have no idea how well their digital marketing initiates convert…

Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Launches Home Services To Sell Everything From An Oil Change To Piano Lessons (Verge)… Angie’s List Freezes $40 Million Indiana Expansion, Citing Anti-gay Law (Mashable)… Ten Red Flags On The GoDaddy IPO (Pando)…

Openings and New Hires at ChowNow, MediaPro Services, Rocket Fuel, xAd

Share this:

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Gannett, Where2GetIt, and many more…

LBMA Podcast: Spayce App and Glympse for Cars

Share this:

On the show: Cold Savings from Mark’s Work Wearhouse; Ambygear smart watch for kids; Tag Heuer says it wants to launch a smart watch; Virtual Beacons from SmartFocus…

Street Fight Daily: DoorDash Raises $20M, Mobile’s Impact on Google

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $40 Million for On-Demand Delivery (Recode)… Mobile Alters Landscape Where Google Operates (WSJ)… Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017 (eMarketer)