Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

Share this:

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big…

How Brick-and-Mortar Brands are Using the Apple Watch

Share this:

The new device has received mixed-to-positive reviews from experts. But, like the iPhone, many believe its portability and accessibility will make it materially important for local tech….

Street Fight Daily: Foursquare’s New Sales Force, Consolidation at the Counter

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Beefs Up Sales Team (MediaPost)… Bigcommerce Set to Make First Acquisition as Rival Shopify Preps for IPO (Recode)… Apple Maps Now Using Wikipedia, YellowPages Group of Canada & Dianping As Data Sources (Apple Maps Marketing)…

Here’s How Reserve Plans to Make the Dinner Bill Disappear

Share this:

We’ve become used to the ability to make restaurant reservations with the click of a mouse or the tap of a screen, but what if the service didn’t stop there? What if it was extended to ensuring that every aspect of your dining experience was just as smooth and simple as making the reservation?

Openings and New Hires at Dex, Block Communications and Verve

Share this:

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Medallia, MultiView, Tiger Pistol, Degreed, and many more…

LBMA Podcast: Foursquare’s PinPoint, RetailNext, and Urban Airship

Share this:

On the show: WatchQuest for your AppleWatch; Pay with your Jawbone if you have an American Express; RetailNext closes $125M; ByHours lets you rent rooms by the hour; Verifone Media’s #HelloGeo campaign…

Street Fight Daily: FTC Goes After Nomi, ClassPass Buys Fitmob

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Tracking Firm Nomi Gets FTC Wrist-Slap (AdAge)… ClassPass Works Out a Deal for Competitor Fitmob (Recode)… Google More Reviews Links Removed From Knowledge Panel (LocalU)…

3 Trends Marketers Need to Know About Location-based Advertising

Share this:

Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry…

7 Strategies for Hyperlocal Companies Looking for Funding

Share this:

In order to overcome those challenges and secure funding as a hyperlocal, founders must think strategically—and sometimes get creative, as well. Here are seven strategies for hyperlocals seeking funding, from executives who’ve been there before…

Street Fight Daily: Twitter Invests in Beacons, Nokia Expands Maps Sale

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Takes a Look at Beacons, Invests in Marketing Startup Swirl (Recode)… Nokia Targeting Apple, Alibaba and Amazon in Maps-Unit Sale (Bloomberg)… BIA/Kelsey: Mobile Will Grab 11.5% Share Of Local Rev By 2019 (NetNewsCheck)…

The Secret to Success in Local: Saying No

Share this:

Sometimes, openness and opportunism lead to success for startups. But more often than not, it’s as much about the opportunities a company declines than than those it pursues, that determines whether company succeeds or fails.

ARLnow Flips Bethesda Site, Expands Big Into Center of D.C.

Share this:

The independent community news network that has been busy expanding in the shadow of the Washington Post – has just executed some eye-grabbing moves. It 1.) sold its Bethesda Now site in suburban Maryland, 2.) bought a dormant three-neighborhood site in the District of Columbia and 3,) will resurrect and expand its acquisition…

Street Fight Daily: Amazon Enters Local Travel, Facebook’s Coming Algo-Change

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Travel Launches New Brand, Amazon Destinations (Skift)… Facebook Is Making 3 Big Changes To Its Newsfeed Algorithm (Business Insider)… $47B Of Local Ads Programmatic By 2019 (NewNewsCheck)…

MyTime Raises $9.25M More to Push Into Back-Office Software

Share this:

In addition to funding, the San Francisco-based MyTime is announcing a deeper push into back-office software to compete with Booker, MindBody and others.

Street Fight Daily: Groupon Sells TicketMonster Stake, Verve Hires New CEO

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Sells Controlling Stake in Korean Site Ticket Monster for $360 Million (Recode)… Verve Mobile Taps Acxiom’s Stirratt As CEO (MediaPost)… ‘Mobilegeddon’ Could Be Bad News For 40% of Top Websites (USA Today)…

Think Beyond Marketing: Embrace the Connected Local Economy

Share this:

As a new generation of local technology companies approach the public markets, it’s critical for us to agree on what “local” actually means today — and how that differs from the its definition a decade ago. What’s emerging is a connected local economy.

DoorDash Sets Its Sights on GrubHub in the Battle for Local Delivery

Share this:

Local delivery is a good space to be in right now — just ask DoorDash, an on-demand logistics company offering an ordering and delivery platform for dine-in restaurants without those services. DoorDash recently raised $40 million in venture capital and is expanding to new locations across the country to take on Grubhub and a host of other competitors…

Street Fight Daily: Google’s Coming Mobile-geddon, Yelp Wins in Court

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Making a Giant Change This Week That Could Crush Millions of Small Businesses (Business Insider)… Court Prevents Yelp from Turning Over User Data (Hill)… Foursquare Turns To Location Data For Revenue, Joining Crowded Field (Marketing Land)..

LBMA Podcast: xAd’s Global Blueprints, ShopperTrak Partners With Shopkick

Share this:

On the show: MedNav tries to be the OpenTable for medical appointments; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; StudioTime tries to be the AirBnB of recording studios; Christophe Remillet of OneVisage…

Street Fight Daily: Yelp Launches Now, Local TV’s Jackpot

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Ups Its Search Game With “Yelp Now”: Adds Dinner Reservation & Food Ordering Search Filters (Search Engine Land)… Jackpots for Local TV Stations in F.C.C. Auction of Airwaves (New York Times)… Square’s Jack Dorsey Puts It All Together (BuzzFeed)…