Conference Notebook: As Brands Warm to Mobile, Conversations Turn to Cross-Device

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“As a marketer, we want to hit people at the right time at the right place,” said Ajay Kapoor, head of brand function at Procter & Gamble. “But when I think of active versus passive understanding … mobile is great, but you have to be engaged.”

Openings and New Hires at Square, Google, Foursquare, Nextdoor and UpSnap

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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at eLocal, Convirza, Web.com, Soleo, Gannett, and many more…

LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

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On the show: Fujitsu’s Ubiquitouswear; Domino’s order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress…

Street Fight Daily: Amazon Adds Local Stores, Retail Beacons Still Have a Way to Go

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Now Adds Local Stores in Manhattan (TechCrunch)… Why Retail Beacons Still Have A Long Way To Go (ReadWrite)… PayPal’s Instant Checkout “One Touch” Now Works With Bigcommerce, No Longer Requires PayPal’s App (TechCrunch)

5 Remote Store Management Tools for Merchants

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Using the latest in mobile and location-based technologies, merchants are beginning to look at real-time traffic patterns and other in-store data points to manage operations, merchandising, and marketing programs…

Why the Home Services Market Suddenly Exploded in Startup Land

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Few things can be as tedious, time consuming and expensive as home improvement. Seattle’s Pro.com connects people with local home improvement professionals in a way that’s similar to ordering food or making dinner reservations…

Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Handy In Talks To Acquire Homejoy As Home Service Startups Consolidate (TechCrunch)… Amazon Now Delivers Food From Local Stores In Under One Hour As Prime Now Expands (GeekWire)… Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened (Search Engine Land)…

Delivery.com CEO: Google’s Entry Into Food Ordering Was a Matter of When — Not If

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Street Fight recently caught up with Jed Kleckner, chief executive at Delivery.com, to talk about Google’s recent moves and handicap which of the other big tech companies may be interested in food delivery (hint: Amazon.)

Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile (Screenwerk)… Pinterest Unveils Flurry of Ad Products, Names Monetization Exec (AdAge)… Why APIs Will Save Your Business From Getting “Uber-ed” (Fortune)…

Why Google’s Competition May Be Gaining in Mobile Search

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For years, venture capitalists steered clear of the most successful Internet product ever: search. But now, investors are betting that a handful of new mobile search startups can question Google’s dominance. One of those startups, Vurb, might have the answer.

5 Hot Startups Connecting the Local Economy

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It’s not just big box stores and ecommerce sites that are impacting our malls and main streets: the web has started to reinvent the very systems that help us find, buy and get on our hands on goods and service for sale in the real world. Here are five startups that want to help better coordinate our local economies…

Sponsored Content: BlackMonk’s CMS Solution for Publishers

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Although “hyperlocal” is a huge opportunity, introducing innovative marketing solutions for local businesses can be a challenge for small publishers as they lack in-house technology expertise to support these services.

Street Fight Daily: Nokia’s Map Auction Heats Up, GrubHub Looks Beyond Restaurants

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Joins Baidu as Nokia’s Maps Unit Draws Multiple Bidders (Bloomberg)… GrubHub Looks Beyond the Sit-Down Restaurant for Growth (Wall Street Journal)… New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement (MediaPost)…

Why Instacart Doesn’t Want to Kill Brick-and-Mortar

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Whereas Amazon and other ecommerce players have sought to bypass local businesses, Instacart has built is business on them — creating a company that investors now value at over $2 billion…

6 Market Research Strategies for Hyperlocal Startups

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Hyperlocals shouldn’t take a one-size-fits-all approach to market research. A strategy that worked great for one startup may be a total failure for another. While many successful hyperlocals have been systematic in their qualitative and quantitative market research measurements, others have taken a more relaxed approach by cold-calling potential clients…

New York: The Original ‘On Demand’ Economy?

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For many in New York, on-demand services are just a continuation of the conveniences that already existed. Uber is a better taxi, Stitch Fix is a time-shifted personal shopper, Instacart is is the standing delivery order from the supermarket on your block…

Street Fight Daily : Apple Buys Mapping Tech, Google Adds ‘Buy Button’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Acquires Coherent Navigation, a GPS Start-Up (New York Times)… Clinkle Implodes As Employees Quit In Protest Of CEO (TechCrunch)… Google’s ‘Buy Buttons’ Will Soon Let You Shop From Your Phone (Verge)…

Media Experts Huddle to Map a Plan for the Future of Digital News

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Digital news publishers — especially at the community level — are in a fight for survival. Last week, the RJI convened a one-day “leaders workshop” in Chicago that drew 29 representatives from different segments of the news industry. We caught up with several of the participants to hear about the conclusions they came to…

How ReachLocal Used an Irreverent Holiday to Get Back to Its Startup Roots

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Every two weeks, Street Fight takes a look at the inventive, and at times crazy, ways some of the fastest growing companies in local create the type of unique culture that attracts the best and brightest…

LBMA Podcast: Banjo’s Raise, Pizza Hut Adds Location

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On the show: Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall’s Ice Cream brings the truck inside your office; Shadow WiFi; UrbanClap from India…