Panel: Different Kinds of SMBs Require Different Kinds of Marketing

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At a panel discussion hosted by CoInvent last week in New York, SMB experts talked about a range of topics, including social media marketing, SEO strategy, and the importance of paying attention to online reviews.

Street Fight Daily: Google Tests Direct Hotel Booking, Yelp Sued By Delivery Drivers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Direct Hotel Booking (Search Engine Land)… Drivers Sue Yelp Over Unpaid Tips for Food Delivery Service Eat24 (Fortune)… Deep-Fried Crystal Ball: Seamless’s Recent Missteps Pave the Way for Competitors (Digiday)…

Street Fight Daily: Food Delivery Wars, Nokia’s Mapping Tech

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Billion Dollar Food Delivery Wars (TechCrunch)… Everybody Wants to Own Nokia’s Mapping Technology (Skift)… Mid-year Report: The Newspaper Industry’s Billion Dollar Challenge (Poynter)

Boston-Based Dispatch Retains a Startup Mentality as It Sets Its Sights on Big Growth

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Dispatch grew from three employees to 25 in the past 10 months, and the company is on an upward trajectory. As it scales, the executive team is hoping to maintain the small-time ambiance of a startup while segmenting responsibilities.

Raise Report: New Funding for Yieldify, Zosi, Adored, and Airbnb

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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Onefinestay and UrbanClap.

LBMA Podcast: Beacons on Buses, Apple’s New Patents

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On the show: Selfridges Tiffany & Co brings flagship store to augmented reality; Starbucks taps Lyft for free frappucino deliveries; Uber acquires mapping team from Microsoft; TCS acquires Loctronix. Special guest is Jeff White of Gravy.

Street Fight Daily: Google’s Plan for Mobile Search, Uber’s “Lead Generation” Defense

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reinventing Google for a Mobile World (New York Times)… Uber: We’re Not a Taxi Service,“We’re a Lead Generation” App (Business Insider)… Location Is Everything: Talking Mobile Programmatic With Avazu’s Yi Shi (AdMonsters)…

McClatchy Says It’s a ‘Digital’ Company, but More Work Still Remains

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There is no doubt that McClatchy is putting an enormous amount of energy and talent into digital — but will it be enough when print is shrinking so rapidly? Street fight spoke to the company’s VP of products, marketing and promotion, Christian Hendricks, about where McClatchy is in its digital evolution

On the Road: The Future of On-Demand Delivery Is in Motion

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Figuring out how to consistently and quickly deliver services to a driver when the destination is unsure means a provider needs to develop a mesh network of always-in-motion providers of services and also serve customers in a place they are unaccustomed to doing business.

Street Fight Daily: BBC’s Hyperlocal News Push, HotelTonight App Introduces Local Concierge

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… BBC Seeks to Forge Working Links With Hyperlocal News Sites (The Guardian)… Mobile App Company HotelTonight Launching Personal Concierge Feature (Wall Street Journal)… Google Upgrades Mobile Browser Display to Allow Reviews (Blumenthals.com)…

ShopKeep Working to Reduce SMBs’ Vulnerability to Credit Card Hacks

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What can be done to protect both small businesses and their customers’ credit card information from hackers? We caught up with Norm Merritt, president and CEO of ShopKeep to talk about how software and cloud-based solutions protect local businesses.

6 Vendors Bringing Hyperlocal Tech to Medical Offices

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A changing healthcare landscape is leading many physicians to rethink the way they market their practices, and this is creating new opportunities for hyperlocal vendors. Here are six examples of platforms that use hyperlocal technology to help local medical professionals acquire new patients.

Street Fight Daily: YP Transitions to Mobile and Display Ads, Alibaba’s Advantage

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is YP’s Search Data Strong Enough to Win More Local Digital Ad Dollars? (Adweek)… Why Amazon Should Fear Alibaba (Forbes)… Uber Is Now Testing “Suggested Pickup Points” (TechCrunch)…

Beacons Reaching Millennial Moms — But Are They Motivating Them to Buy?

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A new report from beacon proximity platform inMarket indicates that millennial moms in the U.S are getting the beacon message — literally — with more than 38 percent (or 3.4 million out of 9 million) actively using beacon-enabled apps every month.

Street Fight Daily: Yelp’s Struggles Continue, New App Bizibid Wants to Boost Local Economies

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Traffic Could Decline for the First Time Ever After Google Changed its Search Algorithm (Business Insider)… What Would Happen If Uber, Priceline, and Craigslist Had a Baby? (New York Observer)… Microsoft’s Tossup App Makes it Easier to Meet Your Friends for Lunch (The Verge)…

Local News Sites Need More Than Funding — They Need Vision

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Community news vet Steven Waldman has produced “Report for America,” a brisk blueprint to save what he calls “civically important” news. But if publishers are really going to save local news, they should work on deepening their focus on the demographic shifts in their communities…

Street Fight Daily: Buy Buttons’ Impact, 7-Eleven Launches One-Hour Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New, Simple ‘Buy’ Buttons Aim to Entice Mobile Shoppers (New York Times)… Twitter Introduces New Audience Insights for Brands (Twitter)… 7-Eleven Launches One-Hour Delivery in US (RetailWeek)…

Street Fight Daily: Yelp Sale Stalls, Twitter’s New Ads Button

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Sale Process to Stall as Founder Decides to Wait (Bloomberg)… Twitter Pushes Ads With A New Button Atop Mobile Users’ Profiles (TechCrunch)… An Argument that Newspapers are Missing Out on Reaching Loyal, Local Digital Audiences (NiemanLab)…

Square Launches Payroll, Expanding Suite of Services for Small Businesses

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As part of its push to become a comprehensive platform for small businesses, Square has launched a new payroll management service. The product is targeted particularly at SMBs that pay employees on an hourly basis, but it can also be used for those that have salaried staff.

Openings & New Hires at Lyft, Yext, Twitter, Uber, Invoca & more

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In this week’s column, Twitter sees more high-level departures; Yext brings on a CMO from Salesforce; Lyft acquihires; Uber gets Bing employees; Invoca names a new CEO; and more. Find out what’s behind the moves…