Street Culture: Thirstie Holds Focus on Engagement and Slow Growth
The company’s CEO said he is witnessing many on-demand companies slowly but surely go out of business, and is more convinced than ever that offering that extra little bit of knowledge to customers is what will inspire them to spend more time with Thirstie, and return to the app on a regular basis.
A Need to Survive Keeps Feuding Newspapers Together in New Marketing Venture
A month ago, four major newspaper chains proudly announced the founding of Nucleus Marketing Solutions, a partnership that would help them compete with “the platforms.” Today, one of the chains, Tribune Publishing, is threatening another, Gannett, with a “poison pill” strategy to prevent a hostile takeover.
Will an ‘Internet of People’ Threaten the On-Demand Heavies and Give Power to SMBs?
Fermat wants to allow customers and small businesses (or people offering services) to talk directly to one another and pay for services using the likes of Bitcoin. As founder Luis Molina says: “Fermat aims to replace the ‘Sharing Economy,’ where powerful intermediaries extract significant value and information from every exchange.”
Sponsored Post: How a Digital Agency is Key to SMB Marketing Success
Sometimes local marketing moves to the back burner. The marketing industry moves quickly, and it’s often difficult to keep up with the shifts in consumer behavior, spending, technology, and effectiveness. Fifty-three percent of marketers admit that their primary challenge is the lack of resources and bandwidth needed to stay on top of localization strategies…
Street Fight Daily: Uber Taking Bids for Its Cloud Business, Google Launches Local News Tag
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Local Source Tag to Help You See More Local News… Amazon to Launch a Blue Apron-Like Recipe Delivery Service This Fall… Microsoft, Google, and Amazon Might Be Going to War Over Uber’s Cloud Business…
Spring Brand Battle: Jackson Hewitt vs. Liberty Tax
Spring’s Brand Battle was the closest one yet with a spread of just four points overall. Local advertising and SEO strategies called the winner this month, and the losing contender would have had a better chance of overtaking its competition with more focus in those areas. Find out whether Jackson Hewitt or Liberty Tax Service earned a better return on local advertising effort!
Street Fight Daily: New York Times Enters Food Delivery, Yelp’s Plans for Growth
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New York Times Goes for Literal Snackable Content with Meal Delivery (Mashable)… More Than 146 Million People Have Used Yelp This Year (Eater)… Drawbridge Raises $25M As It Takes Its Cross-Device Tech Beyond Advertising (TechCrunch)…
Native Ads Compete With News for Audiences’ Attention — And Get It
A new Tow-Knight Center for Entrepreneurial Journalism study find news publications tipping their revenue funnel toward native advertising. What caught my eye had nothing to do with dollars. It was all about how sponsored content could connect with readers as much as “news.” And sometimes maybe more.