Street Fight Daily: Washington Post Revamps Digital Ads, Bad Mobile Experiences Hurt Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

The Washington Post Introduces “Fuse,” New Tech for Ads Across All Post Platforms (Washington Post)
The rise of mobile has prompted many publishers to modify the way they’ve traditionally told their stories to readers. It was a catalyst for innovation across platforms as well, spawning the birth of Facebook Instant Articles and Google AMP. But what about advertising?

Why Location Was a Dominant Theme at This Year’s Google I/O (Street Fight)
John Coombs: With clearer direction and some major updates to how mobile sensors can interact with the physical world, Google has not only taken the position that location-awareness will be a driver of mobile advancement in the years to come, they have leapfrogged Apple’s efforts in doings so.

Study Shows Customers Give Up On a Brand After One Poor Mobile Experience (Business Insider)
The world is increasingly becoming mobile-first, which means businesses must provide a seamless mobile experience to please their customers. This is especially true in retail. Approximately one-third of respondents (4,500 mobile users and 450 brands) to a survey from Sitecore and Vanson Bourne said they would give up on a brand completely after just one poor mobile experience.

Why Google Beat Yahoo in the War for the Internet (TechCrunch)
Mohit Aron: Many factors influenced the ultimate outcome, but one in particular — the way Google and Yahoo differed in their approach to core infrastructure — seems especially telling. Google’s sharp contrast with Yahoo on infrastructure offers powerful lessons about building a sustainable business, especially in the rapidly transforming technology landscape.

VCs Share 7 Strategies for Hyperlocal Startups Looking to Raise Money (Street Fight)
As access to venture capital funding softens within the startup community, it’s becoming even more important for hyperlocal firms to think more strategically about how they’ll fund their great ideas. Here, several top VCs talk about the groundwork that founders need to do to make their funding goals a reality in 2016.

What Marketers Need to Know About Google Assistant and Google Home (Search Engine Land)
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.

Here’s Why the Rumored Big Prices for Yahoo Are All Over the Place (Business Insider)
There are a lot of parties involved in Yahoo’s bidding process, so it’s hard to point to one simple reason. But according to SunTrust’s managing director, Bob Peck, there’s one important question that needs to be answered to clear the confusion: What exactly is being bid for?

Google and Postmates Make the Case for SMB Deliveries (Local Onliner)
Fast and Free (or cheap) delivery is being positioned to retailers and restaurants by a growing group of companies as a key strategic asset that helps them compete with Amazon. Google has entered the marketplace with Google Express. It competes against such companies as Postmates, InstaCart, DoorDash, Deliv, and Uber.

Startups Once Showered with Cash Now Have to Work For It (New York Times)
The balance of power is shifting across tech startup land. Not long ago, entrepreneurs had the upper hand. With investors eager to get a piece of the next Uber or Airbnb, entrepreneurs often just lifted their little fingers to get financing. Now investors have the advantage. Instead of venture capitalists begging to be allowed to invest, entrepreneurs are coming to them begging for cash.

7 Apps to Help Your Business Grow on Facebook (Mashable)
With over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. Here’s a list of seven apps that your company should consider if Facebook is a part of your growth strategy.

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