Street Fight Daily: Amazon’s Dominance Grows, The Guardian Wants to Clean Up Programmatic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Share of E-Commerce Market Grows in 2017, Nearing Half of Sales… The Guardian Wants Publishers to Unite to Clean Up Programmatic… Facebook Releases News Feed Guidelines for Publishers…
TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product
Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks the company’s first product designed to allow restaurants to reach customers through cost-per-click sponsored ad placements.
Brand-building Expert Norty Cohen to Marketers: Consumer Engagement Is Key
Cohen’s message is that the old ways of trying to connect via TV and other media just aren’t as effective as they used to be. What you need now is to make a connection with the potential consumer of your product or service. And the person who now has a relationship with the brand can then help spread the message via word of mouth.
Street Fight Daily: Google Takes Over Local Bookings, Snap Goes Programmatic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve with Google Booking Service to Open Beyond U.S. and Include Restaurants… Snap Turns to Programmatic Ads for Snapchat Shows… The Most Successful E-Commerce Brands Build for Mainstream America…
Street Culture: Life at Boxed Means “Do The Right Thing”
Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings.
Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Is Said to Explore IPO as It Raises $1 Billion Led by Alphabet… Facebook to Test News Subscription Sign-Up Via Instant Articles… AI Can’t Devise Your Creative, But It Can Handle the Where, What, and When…
Local Media Consortium Not About to Retreat From Its Google and Facebook Ties
Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies.
Yelp Analysis Finds Bright Spots for Business Growth
A new economic outlook report released by Yelp this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. “The markets we often think of as being on the forefront of trends in food, retail and other sectors can also be the toughest for small-business success,” explains data editor Carl Bialik.
Cultural Shifts Underlines Google’s Local Enterprise Play
“Google at one time talked about a suite of GMB products called the Business Builder but it got left on the cutting room floor of the forced march to Google Plus and the subsequent ugly separation,” Mike Blumenthal tells David Mihm. “It’s refreshing to see a similar strategy finally coming to fruition. I think we are seeing them being slowly tied together.”
How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers
Members of the millennial generation—generally defined as those born between 1982 and 2004—are more comfortable receiving targeted digital ads than consumers in other generations, and they’re warming to technologies like NFC and mobile payments. Here’s how five brands have targeted millennials with location-based strategies, along with insights into what made their tactics so successful.
Street Culture: Female Leaders at Main Street Hub Highlight Group Dynamics and Diversity in Communication
At marketing automation and CRM company Main Street Hub, the product engineering team has grown from six people to 30 in three years. The entire company employs more than 500 people, so in the product, engineering, and design department, the leadership is proud of the diversity and success they have achieved.
Street Fight Daily: Google Builds an Anti-Amazon Retail Alliance, Inside the War on Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Takes Voice-Activated Shopping Nationwide with Google, Joining Walmart… How Walmart, Amazon, Target, and Others Are Fighting to Forge Best Delivery Practices… Lyft Will Use Google Maps as Default Navigator for Drivers…