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What’s Driving CX? 3 Predictions for 2023

December 30, 2022December 29, 2022 by Deanna Ballew

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This is a pivotal moment for the state of customer experience (CX) as customers demand more connected, frictionless, and innovative experiences. However, despite the significance of CX, according to Forrester’s US Customer Experience Index, CX quality declined for 19% of brands in 2022.

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Amazon Takes a Page from the TikTok Playbook

December 29, 2022December 29, 2022 by Mike Boland

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Social commerce provides the promise of an additional revenue stream for social platforms that have largely relied on advertising for monetization. The giants are copying each other to get there, and Amazon has taken a page from the TikTok playbook to spur its latest advance.

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Consumer Trust and Green Shopping Lead the Way in 2023

December 28, 2022December 28, 2022 by Ken Harlan

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With almost every business continuing to evolve, 2023 is going to build on the success of this year. In fact, next year will present new opportunities to build trust, innovate digital marketing tactics, and advance our industry’s effort to reduce our industry’s climate impact.

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Elevating Subscriptions: Turning Transactions into Deeper Customer Relationships

December 22, 2022December 21, 2022 by Shawn Stacy

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What brands need to do to maximize the value of subscriptions is deliver—and differentiate themselves—on exceptional customer experiences (CX). This includes real-time support and service to meet high demand while furthering customer relationships.

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What Amazon’s Clean Room Services Move Means for Advertisers and Competitors

December 19, 2022December 19, 2022 by Bob Walczak

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The AWS foray into clean room tech has the potential to shake ad tech’s foundation and lock a lot of established providers out of the market before clean rooms even really become a standard part of the ad tech stack.

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Reality Check: These Social Trends Will Actually Shape Local Marketing in 2023

December 16, 2022December 19, 2022 by Donny Dye

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These subtle, yet pragmatic, social marketing trends will guide next year far more than the bullhorn announcements that declare everything is different now.

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8 Essentials for a Modern Store Locator Experience

December 15, 2022December 19, 2022 by Rachel Berman

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Whether you call it a store locator, dealer finder, location finder, or service locator, creating a modernized, convenient, and relevant experience is essential to support your customer seamlessly throughout their online experience.

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Why You Should Add CTV Advertising to Your Local Channel Portfolio

December 15, 2022December 19, 2022 by Chris Woodward

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As a marketer, it’s essential to advertise in the places where your customers spend their time. Increasingly, that place is CTV.

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The Rise of UGC in Connected TV

December 13, 2022December 19, 2022 by Shannon Jessup

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User-generated content (UGC) is full of opportunities to foster authenticity and awareness to reach younger audiences, many of which watch CTV as opposed to linear TV.

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Marketing on Twitter amid Platform Uncertainty

December 9, 2022December 8, 2022 by Rachel McGann

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Users keep discussing whether to abandon the platform for a new one, but what should businesses do? Many companies use Twitter to create brand awareness and reach customers, so should they leave Twitter or wait to see what happens?

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A Bird’s Eye View of Digital Ad Trends in 2023

December 8, 2022December 7, 2022 by Jon Schulz

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What’s in store for 2023? The key word is adaptation: across devices, tools, and channels. Brands and their partners will rely more on first party data, artificial intelligence, and tools to meet the ever-present demand to measure marketing effectiveness.

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Marketing in a Recession: How 2008 Can Inform 2023 Strategy

December 6, 2022December 5, 2022 by Brian Quinn

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By being creative with your marketing budget, listening to your customers, and taking advantage of data, you can do more than just survive an economic recession; you might even grow.

Commentary Featured Articles Streets Ahead

The Influence of Reviews on Conversion

December 2, 2022December 5, 2022 by Damian Rollison

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Can the influence of reviews be quantified? This is one of the questions addressed by SOCi’s new State of Google Reviews report. The report examines the Google profiles of approximately 31,000 chain and franchise businesses, who together earned 4.9 million reviews from January 2015 to July 2022.

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How Small Businesses Can Prepare for the 2023 Marketing Landscape

December 1, 2022December 5, 2022 by Alicia Pringle

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The best way for small business marketers to keep their brand relevant with their desired customer segment and target audience is to acknowledge shifts in industry trends and adjust to them. To help guide what this may look like, here are a few predictions on marketing trends in 2023.

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4 Common Dynamic Pricing Myths Debunked

November 30, 2022December 5, 2022 by Michael Jaszczyk

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With so much at stake, why aren’t more retailers relying on dynamic pricing? Some retailers are hesitant to implement this AI-driven solution because they misunderstand the technology and how it impacts the retailer’s control and the customer’s shopping experience.

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How Brands Can Navigate the Economic Downturn

November 29, 2022November 28, 2022 by Paul Donato

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Brands can make the most of their ad dollars during the downturn by leaning into point-of-purchase activations, switching to cost-effective channels, and investing in creative.

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Brands Leveraging Affiliate Channel to Move Retail Inventory

November 22, 2022November 21, 2022 by Kelly Ground

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With consumers expecting discounts this season, here’s how brands can leverage affiliate partners to effectively move inventory and make sales.

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Local SEO Strategy: 4 Tips Every Agency Needs to Know

November 21, 2022December 5, 2022 by Kelly Miller

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To captivate the shoppers who are most likely to buy—that is, the consumers in your client’s local market—you need a strategy that gets your client to the top of local search results. Here’s why local SEO matters and how to build an effective local SEO strategy for your clients.

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Brand Shoppability Comes to YouTube Shorts

November 18, 2022November 17, 2022 by Mike Boland

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We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue. This comes as it tries to attract creators and counteract revenue declines.

Commentary Streets Ahead

Google Overhauls Business Profile Manager with Transition to Search Interface

November 14, 2022November 24, 2022 by Damian Rollison

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Lots of the functionality is exactly the same between the old GMB and the new NMX, the only difference being where the features reside. For most businesses, updating your phone number, your hours of operation, or your business attributes will seem very familiar. Here are some of the significant differences.