Location-Based Marketing Association: Heineken Uses Projection Ads to Reach NYC Office Workers
In this episode of Location Weekly, the Location-Based Marketing Association covers Heineken using projection ads to target late-night NYC office workers, GeoGuessr bringing you virtual tourism, Radar launching “Place Matching” to improve POI data, and H&M and Amazon teaming up to test tech-enabled COS stores.
Location-Based Marketing Association: Simon Property Group Launches Search Platform
In this episode of Location Weekly, the Location-Based Marketing Association covers Readyland’s Alexa-enabled books letting kids talk to characters, Peru’s Oechsle dressing mannequins in theaters with their clothes, Simon Property Group launching a search platform for shoppers, Geobroadcast responding to broadcast association complaints, and updated stats on the performance of the SocialShelf platform.
Location-Based Marketing Association: McDonald’s Gets Personal at the Drive Thru
In this episode of Location Weekly, the Location-Based Marketing Association covers Verve Group partnering with Getty Images, Snapchat adding Ghost Trails for your friends’ location history, McDonald’s getting more personalized at the drive thru by recognizing car license plates, and SafeGraph partnering with PredictHQ for location intelligence.
Is Data the Key to Surviving the Great Resignation?
To navigate these challenging times, businesses need to create more efficient hiring processes and outline ways to effectively retain the talent they have already hired. Accomplishing both goals will require the use of quality data sources. Here are some ways that data can help companies survive The Great Resignation.
Designing a Data Collection Strategy That Improves Brand Safety
As the consumer landscape shifts, it’s critical to dig deeper and get to know your customers and understand their changing preferences—not based on guesses or assumptions, but on clean, accurate first-party data that you collect and own. That work begins with creating a solid, privacy-centric data collection strategy.
Using Local Search to Fight Inflation
Just as the pandemic increased our reliance on digital information and services, so too is inflation reflected in the volume of activities on digital platforms, such as searches for certain types of local business. The searches we conduct online are a barometer of our larger concerns, and these days, belt tightening is clearly on the minds of many consumers.
How Much Longer Can Apple Ignore the Needs of App Developers?
Developers long favored iOS as it offered the best ability to monetize, the most valuable audiences, and the highest revenue per thousand impressions (RPM) in the app ecosystem. But are the scales now tipping in Google’s favor? Google’s recent billing move puts new pressure on Apple — an added pressure that may have contributed to the lack of new anti-tracking rules announced at Apple’s recent Worldwide Developer Conference.
How to Build a Sustainable Growth Team
A clearly outlined strategic growth plan and dedicated growth team can make all the difference. For most, however, knowing where, when, and how to start building said growth plans and teams can feel like an almost impossible riddle to solve. I’m here to help demystify the first steps toward doubling down on growth and scaling your business to its best next stage.
Cart Abandonment: How to Beat Online Shopping’s Hidden Enemy
While it’s unrealistic to expect that your cart abandonment rate will ever be zero, there are still many factors that are in your control — which means you can improve it. So, I’ve put together a list of tips you can implement to get more of your customers to follow through with their purchases, as well as to avoid some of the most common mistakes.
Location-Based Marketing Association: Walmart Partners with Roku on Shoppable TV Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers the Waymap app helping the visually impaired navigate public transit in D.C., Kiwibot rolling out a fleet of advertising robots in Peru, and Walmart partnering with Roku to stream shoppable TV ads. Plus, there’s a auest Interview with Nick Patrick, co-founder and CEO of Radar.
Love Languages: 5 Ways to Earn Brand Loyalty
Hard metrics define brand loyalty’s value, but brand loyalty is really a feeling we earn by inspiring love, trust, and connections. It’s time to embrace that.