Street Fight Daily: How SMBs Can Win at Local Search, Uber’s New Feature Is a Lot Like Foursquare

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brick-and-Mortar Merchants Can Win in Local Search (Street Fight)… Uber Will Give You Things To Do While You’re On Your Trip (Mashable)… How Oracle Is Helping Retailers Sell More Stuff (Recode)…

Nashville ‘Indie’ Home Page Media, Now 5 Sites, Expands ‘Where There’s a Need’

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Kelly Gilfillan launched her Home Page Media Group in suburban Nashville in 2009 smack in the middle of affluent turf that had been long “owned” by Gannett’s the Tennesseean. Having expanded her model to several nearby communities since then, Gilfillan is on track to hit $1 million revenue by 2017.

Street Fight Daily: Ford Launching Commuter App, the Benefits of Retail Subscription Models

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford Plans Commuter App, Ford Car Not Required (USA Today)… How Subscriptions Are Creating Winners and Losers in Retail (Harvard Business Review)… Challenging Uber, Lyft Bets on a Road Wide Enough for Two (New York Times)…

Companies With Culture Data Outperform Those Without It

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To figure out how to identify the right interactions to promote, CultureIQ measures 10 different operational and strategic company qualities. Three are most important: support, work environment, and mission and value alignment.

LBMA Podcast: Beacon’d Cities, Crowdsourced Maps, and P&G Tests Snapchat Ads

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On the show: Adored loved to the tuned of $2.3 million; Fleetzen’s on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphones are HERE!

Street Fight Daily: Google’s 3D Mapping Coming to Smartphones, Apple’s Potential Impact on Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tangoes with Lenovo to Bring 3D Mapping to Smartphones (Wall Street Journal)… How Apple Could Play Spoiler for the Search Ad Business (Search Engine Land)… 50% of Consumers in Mature Markets To Use Phones, Smartwatches for Mobile Payments by 2018 (BizReport)…

‘Indie’ Local News Now Finds Profitability in Affluent-but-Challenging D.C. Market

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2015 was a big year for independent community news publisher Scott Brodbeck and his Local News Now sites in metro Washington, D.C. We checked in with Brodbeck recently to see what makes him succeed in the tough business of community news, and as a self-financed independent, no less…

5 Self-Service Predictive Analytics Platforms

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Vendors with business intelligence software are introducing more self-service platforms. Many of these platforms include predictive analytics capabilities that business owners can utilize to make smarter marketing and operations decisions. Here are five examples…

Street Fight Daily: Yahoo Faces Major Layoffs, Inside Uber’s ‘God Mode’ Privacy Battles

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Is Prepping to Lay Off 10% or More of Its Workforce (Business Insider)… Uber Settles with New York Attorney General Over ‘God View’ Tracking Program (BuzzFeed)… GoButler, the Messaging-Based Personal Assistant, ‘Pauses’ Operations in Germany to Focus on U.S. (TechCrunch)…

Street Fight Daily: Learning from Target’s Digital Turnaround, AT&T’s Google-Like Plans

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Target’s Bet on Digital Helped Its Turnaround (Digiday)… Inside AT&T’s Plans to Be Everywhere You Are (AdAge)… Ad Tech Growth Hits Speed Bump (Wall Street Journal)…

5 Tools App Marketers Can Use to Drive Mobile ROI

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Whether they’re looking to monetize local news, social channels, or virtual marketplaces, app marketers are finding that the key to generating revenue from mobile freemium apps has to do with personalized messaging and automation with real-time data.

Street Fight Daily: The Relationship Between Mobile Messaging and Commerce, GM Invests in Lyft

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Future of Mobile Chatting: Commerce (Wall Street Journal)… General Motors, Gazing at Future, Invests $500 Million in Lyft (New York Times)… For Sensors Focused on Local Commerce and Loyalty, Privacy, Battery Life, and Location Accuracy Are Top Concerns (GeoMarketing)…

Washington Post Uses Its Journalism to Breathe New Life into Display Ads

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The display ad, which has powered the revenue behind much of online media in the past, has taken a lot of flak in the past couple of years, as many publications have touted new formats (like native advertising) as the future. But Washington Post Director of Ad Product and Engineering Jarrod Dicker thinks the paper’s […]

Raise Report: New Funding for Gusto, PepperTap, Innovid

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition sees new capital for several companies enabling the local on-demand economy.

Street Fight Daily: Foursquare’s ‘Superpower,’ On-Demand and Doctors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Has a “Superpower” Called Pilgrim That Could Finally Let It Take Over Your Phone (Business Insider)… This Whole ‘Uber for Doctor House Calls’ Idea Is Basically Doomed (Quartz)… Looking Beyond the Internet of Things (New York Times)…

Street Fight’s 10 Most Popular Stories From 2015

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As 2015 draws to a close, here’s a look back at some of the Street Fight stories that captured your interest this year. We look forward to bringing you more great content, research, and events focused on the connected local economy in 2016!

LBMA Podcast: Key Trends for 2016

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Welcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you should be paying attention to as we head into 2016. Show Notes: […]

Street Fight Daily: Nextdoor Going International, Uber Wants to Help Book Travel

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nextdoor, the $1.1B Social Network for Neighbors, Is Finally Expanding Overseas (Business Insider)… Uber Is Thinking of Getting Into the Travel Business (Business Insider)… In Silicon Valley Now, It’s Almost Always Winner Takes All (New Yorker)…

10 Pivotal Moments From the On-Demand Economy in 2015

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From huge expansion to Asian markets to massive funding rounds to drone deliveries and new technologies, 2015 will go down as a landmark year for the on-demand economy. As we get ready to watch the ball drop on December 31, it’s a good opportunity to look back at 10 pivotal moments from this past year and their impact on the future of on-demand.

Street Fight Daily: How Facebook Intimidates Google, Quantifying Mobile Ads’ Impact

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Afraid of Facebook’s Search Ambitions (Motley Fool)… Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads (Adweek)… Sidecar Shutdown Leaves Uber and Lyft to Battle It Out in Ride-Hailing Market (GeekWire)…