5 Self-Service Predictive Analytics Platforms

Share this:

Vendors with business intelligence software are introducing more self-service platforms. Many of these platforms include predictive analytics capabilities that business owners can utilize to make smarter marketing and operations decisions. Here are five examples…

Street Fight Daily: Yahoo Faces Major Layoffs, Inside Uber’s ‘God Mode’ Privacy Battles

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Is Prepping to Lay Off 10% or More of Its Workforce (Business Insider)… Uber Settles with New York Attorney General Over ‘God View’ Tracking Program (BuzzFeed)… GoButler, the Messaging-Based Personal Assistant, ‘Pauses’ Operations in Germany to Focus on U.S. (TechCrunch)…

Street Fight Daily: Learning from Target’s Digital Turnaround, AT&T’s Google-Like Plans

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Target’s Bet on Digital Helped Its Turnaround (Digiday)… Inside AT&T’s Plans to Be Everywhere You Are (AdAge)… Ad Tech Growth Hits Speed Bump (Wall Street Journal)…

5 Tools App Marketers Can Use to Drive Mobile ROI

Share this:

Whether they’re looking to monetize local news, social channels, or virtual marketplaces, app marketers are finding that the key to generating revenue from mobile freemium apps has to do with personalized messaging and automation with real-time data.

Street Fight Daily: The Relationship Between Mobile Messaging and Commerce, GM Invests in Lyft

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Future of Mobile Chatting: Commerce (Wall Street Journal)… General Motors, Gazing at Future, Invests $500 Million in Lyft (New York Times)… For Sensors Focused on Local Commerce and Loyalty, Privacy, Battery Life, and Location Accuracy Are Top Concerns (GeoMarketing)…

Washington Post Uses Its Journalism to Breathe New Life into Display Ads

Share this:

The display ad, which has powered the revenue behind much of online media in the past, has taken a lot of flak in the past couple of years, as many publications have touted new formats (like native advertising) as the future. But Washington Post Director of Ad Product and Engineering Jarrod Dicker thinks the paper’s […]

Raise Report: New Funding for Gusto, PepperTap, Innovid

Share this:

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition sees new capital for several companies enabling the local on-demand economy.

Street Fight Daily: Foursquare’s ‘Superpower,’ On-Demand and Doctors

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Has a “Superpower” Called Pilgrim That Could Finally Let It Take Over Your Phone (Business Insider)… This Whole ‘Uber for Doctor House Calls’ Idea Is Basically Doomed (Quartz)… Looking Beyond the Internet of Things (New York Times)…

Street Fight’s 10 Most Popular Stories From 2015

Share this:

As 2015 draws to a close, here’s a look back at some of the Street Fight stories that captured your interest this year. We look forward to bringing you more great content, research, and events focused on the connected local economy in 2016!

LBMA Podcast: Key Trends for 2016

Share this:

Welcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you should be paying attention to as we head into 2016. Show Notes: […]

Street Fight Daily: Nextdoor Going International, Uber Wants to Help Book Travel

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nextdoor, the $1.1B Social Network for Neighbors, Is Finally Expanding Overseas (Business Insider)… Uber Is Thinking of Getting Into the Travel Business (Business Insider)… In Silicon Valley Now, It’s Almost Always Winner Takes All (New Yorker)…

10 Pivotal Moments From the On-Demand Economy in 2015

Share this:

From huge expansion to Asian markets to massive funding rounds to drone deliveries and new technologies, 2015 will go down as a landmark year for the on-demand economy. As we get ready to watch the ball drop on December 31, it’s a good opportunity to look back at 10 pivotal moments from this past year and their impact on the future of on-demand.

Street Fight Daily: How Facebook Intimidates Google, Quantifying Mobile Ads’ Impact

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Afraid of Facebook’s Search Ambitions (Motley Fool)… Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads (Adweek)… Sidecar Shutdown Leaves Uber and Lyft to Battle It Out in Ride-Hailing Market (GeekWire)…

10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

Share this:

Consumers increasingly prefer to communicate with businesses through their smartphones rather than face-to-face, even while they’re shopping in-store. Retailers have reacted to this shift by investing in beacons and mobile apps. But many are finding that use of these technologies is low because consumers don’t realize they exist. To understand how merchants should go about building these relationships and creating awareness of their mobile channels, we spoke with seven industry experts.

LBMA Podcast: WayRay’s Holographic Navigation System, Samsung Makes Holiday Piano Out of Tablets

Share this:

On the show: WayRay launches the world’s first holographic navigation system; Samsung fashions a holiday piano out of 112 tablets; Membo — the Yik Yak for local discovery; Moz partners with NavAds BV; Netflix socks turn your TV off if you fall asleep. Plus, news from Factual; Mondelez; Facebook and Uber; JCPenney; and Best Buy.

Street Fight Daily: Why Groupon Should Go Private, the Evolution and Future of Google Now

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Groupon Needs to Go Private to Rebuild Its Vision (TechCrunch)… In 2015, Google’s Personal Assistant Broke Out of Its Shell. Now It Has to Fight (Recode)… Relcy Founder Says He’s Built a Better Mobile Search Engine (Search Engine Land)…

Company Culture Priorities for 2016

Share this:

In the Street Culture column we launched in 2015, Street Fight began looking more closely at the clever, fun, and smart ways startups in the hyperlocal industry are building culture into their organizations as they scale. No two companies we spoke with were the same, but many are driving their cultures along the same tracks. Based on our interviews, here are the top four culture-focused priorities for startups to address in 2016.

Street Fight Daily: Bing, Yahoo Take Bite of Google’s Search Share, Native Ads Get FTC Guidelines

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft and Yahoo Search Share Grows, Still Trails Google by Miles (Ad Age)… The FTC Is Cracking Down on Native Advertising (Fortune)… A Former Topsy Employee Has an Interesting Theory on Why Apple Shut Down This $200 Million Acquisition (Business Insider)…

5 Keys to Small Business Success in 2016

Share this:

It’s no longer enough to just have a Facebook page or a website that’s optimized for mobile. To stand out in an increasingly competitive marketplace in 2016, local merchants will need to dig in and start using hyperlocal technology to its full potential.

Top 5 Exits in Local Tech of 2015

Share this:

The local technology space saw plenty of M&A activity in 2015 and remains poised for another busy year in 2016. Rampant expansion of certain areas such as on-demand services and delivery apps makes further consolidation likely. The startup scene saw its share of healthy — if not billion-dollar — exits as well. Here’s a recap of the five of the biggest exits in the local tech industry in 2015.