‘Indie’ Pureplays Capitalize on Newspaper Turmoil in Big SoCal Markets

As founder of the independent pureplays Times of San Diego and My News LA, Chris Jennewein is going up against Tribune Publishing, owner of the San Diego Union-Tribune and the Los Angeles Times, both once-reigning print dailies that are trying to make a comeback in the crowded digital space.

Case Study: Using Digital Coupons to Generate Calls

In today’s competitive landscape, digital marketing firms are honing their sales pitches and investing in innovative new technologies to stand out from the pack. But when Don Fuller’s Appliance Repair co-owner Lisa Fuller evaluates a vendor, she looks at something that’s harder to quantify — sincerity.

Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments Tools

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL’s Tim Armstrong Aims to Build Digital-Ad Empire at Verizon (Wall Street Journal)… Square Has a New Growth Hack to Increase Its Payment Processing Volume (Recode)… Car-Pooling Helps Uber Go the Extra Mile (New York Times)…

Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep

There has been a lot of backlash from Starbucks customers after the company changed the mechanism of its My Starbucks Rewards program last month from frequency-based rewards to dollars spent. The switch is informative for other retail brands, and indicates that personalization is key.

Grocery Delivery Options Reach Further Into Local Communities

Matt Hatoun, founder of online buying club Wholeshare, believes that the delivery space is burning itself out by offering its services to mostly high-end customers who can afford to pay fees on top of the price of high end products.

Street Fight Daily: Google Will Offer Home Phone Service, Lyft Introduces New Carpooling Feature

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Fiber’s Latest Innovation Is a Landline (TechCrunch)… Lyft Wants to Make ‘Casual Carpooling’ a Thing Again (The Verge)… Digital Neck-and-Neck with TV Ad Spend in the U.S. (eMarketer)…

Case Study: Law Firm Uses Social Channels to Amplify Messaging to Prospects

“Marketing for law firms generally is something that not even 20 years ago was considered somewhat taboo,” Mike Mellor says. “The folks in law firms have had some catching up to do in regards to driving cultural change and getting attorneys comfortable with the concept of marketing and new business development.”

Augmenting the Local Shopping Reality

“I believe we are now at the tipping point where both AR and VR are set to become accepted into the mainstream and in a few years will play an integral part in all our lives,” says Amplified Robot’s Steve Dann.

Street Fight Daily: Facebook’s Messenger Could Be the Next PayPal, Uber Won’t Go Public Anytime Soon

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Facebook Messenger Might Become Your New Mobile Wallet (Marketing Land)… Uber IPO Uber-Unlikely (CNBC)… Searching For Google CEO Sundar Pichai (BuzzFeed)…

9 Killer Location Features for Retailer Mobile Apps

Retail apps have a reputation for being bulky and unnecessary, and for taking up space on consumers’ phones without delivering enough benefit. Going forward, the key for retailers looking to gain traction with their branded mobile apps will be integration with more location-based components.

Service Marketplace Lead Gen — What Color Do Disruptors Bleed?

Marketplaces are sexy. They have disrupted long-standing lead-gen sources like Google, Craigslist, HomeAdvisor, and Angie’s List — all of which caused disruption within yellow pages years before.

Street Fight Daily: Lyft Launches Waze Integration, ‘Platform Relationship Specialists’ Emerge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Integration for Drivers Rolls Out Nationwide in Lyft’s Mobile App (TechCrunch)… The Rise of the Publishing Platform Specialist (Wall Street Journal)… Publishers See Rising Premium on Mobile Advertising (AdExchanger)…

Raise Report: New funding for DoorDash, Handshake, GoCardless

Marley Spoon, a startup that delivers ingredients needed for specific recipes to users, has raised $17 million and some of the other top funding news of the past week in this week’s Raise Report.

Promotions and New Hires at Amazon, Nuts.com, and Gorilla Logic

An internal promotion at Amazon and some new personnel changes at Delivery.com and Gorilla Logic in the latest Movers & Shakers column.

Street Fight Daily: Apple Pay Coming to Mobile Web, DoorDash Moves Into Yelp Territory

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Pay Moving to the Mobile Web, Could Give Big Boost to Mcommerce (Marketing Land)… DoorDash Takes On Yelp, Offers ‘Objective’ Restaurant Quality Scores (VentureBeat)… Microsoft Tells Possible Yahoo Buyers It Would Consider Backing Bids With Big Bucks (Recode)…

A ‘Network and Brand,’ 30A Aims to Add $1 MIllion Revenue in 2016

Mike Ragsdale’s 30A is successfully covering the Santa Rosa Beach communities in Florida, covering daily minutiae while capturing what’s special about the place. The site is also pulling in seven figures. Can others learn from him?

7 Ways Local Merchants Can Foster Customer Loyalty

Random rewards and eco-friendly initiatives are among the suggestions experts in local marketing offer SMBs who are looking to foster customer loyalty and bridge the gap between the virtual and the actual.

March Brand Battle: Marriott Residence Inn vs. Hilton Garden Inn

Spring break is a big time for family travel across the U.S. According to travel booking site Orbitz, 61% of spring travelers will be families. What are they looking for? The March Brand Battle pits two affordable luxury hotel chains, Marriott Residence Inn and Hilton Garden Inn, against each other in a fight for local-mobile hotel domination as they head into the spring break season.

How Retailers Can Bring Home the Beacons

Beacons will become standard when retailers use them to identify their businesses in the same fashion they publish their address or phone number. They will also become a standard when the industry starts treating them like a standard. That will solve the chicken-and-egg problem.

Foursquare’s Attribution Solution a Step in the Right Direction, but Still Leaves Gaps for Marketers

Foursquare—the location-based social network that now calls itself a “location intelligence” company—recently stepped into the analytics business. The company’s entree is a product called Attribution Powered by Foursquare that is intended to help brands measure how media impacts foot traffic in brick-and-mortar locations. To fuel this intelligence, the company pulls data from a panel of […]