Street Fight Daily: DoorDash Raises $127 Million, Billy Penn to Expand Its Local News Model
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $127 Million in ‘Down’ Round (Wall Street Journal)… Can the Billy Penn Model for Local News Work Beyond Philadelphia? We’re About to Find Out (Poynter)… Yahoo Ad Revenue to Drop Nearly 14% This Year (eMarketer)…
Street Fight Daily: Google’s Increasingly App-Like Mobile Web, Mobile Sensor Project ‘CrowdSignals’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Gradually Turning Mobile Search Into an App-Like Experience (Screenwerk)… CrowdSignals Aims to Create a Marketplace for Smartphone Sensor Data (New York Times)… Retail Browsing Is Rapidly Shifting to Mobile, So Why Isn’t Buying? (AdAge)…
Street Fight Daily: Amazon’s Powerful Lobbyists, comScore and Viacom Announce Multiplatform Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Leans on Government in Its Quest to Be a Delivery Powerhouse (New York Times)… comScore Says Multiplatform Deal with Viacom Will Transform How Ads Are Bought (Adweek)… Uber’s Quest to Catch the Tourist Buck (VentureBeat)…
Street Fight Daily: Airbnb Plans to Expand Service Offerings, On-Demand Assistant App GoButler Pivots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Plans to Offer Add-On Travel Services This Year (Bloomberg)… GoButler Pivots to Fully-Automated Service, Starting with Flight Search and Discovery (TechCrunch)… Can LifePost’s Digital Obits Provide Clues for Sustainable Local Publishing? (Street Fight)…
Brands, Meet the Data Amplifiers
Data amplifiers distribute and publish your data to a broader audience than you could ever do on your own — what I call the “network effect.” Your brand becomes more visible because your business data becomes more open and accessible to the influencers who are in a position to help customers find your business.
Retailers Shift Focus to Offline Affiliate Marketing
Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases.
Street Fight Daily: Google to Further Penalize Mobile-Unfriendly Websites, More Layoffs at LivingSocial
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Latest Mobile Search Algorithm Update Makes Having a Mobile-Friendly Site Even More Important (TechCrunch)… LivingSocial Is Laying Off More Than 50 Percent of Its Staff (Recode)… Uber Debuts Family Profiles to Let You Pay for Others’ Rides (TechCrunch)…
Yodle Weighs in on How Google’s SERP Change Has Affected Online Ads for SMBs
With a few weeks of empirical data, we now have a much clearer sense of how or if this change has affected local AdWords campaigns. At Yodle, we have seen a negligible effect on the performance metrics of the search engine marketing (SEM) campaigns we run on behalf of our local small business clients.
Street Fight Daily: Groupon’s New Merchant App, Google Announces ‘Analytics 360’ Ad Products
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Launches New Merchant App That Puts the Daily Deal Front and Center (TechCrunch)… Google Introduces Products That Will Sharpen Its Ad Focus (New York Times)… Yelp’s Founder Once Thought No One Would Want to Post Opinions on the Internet (Chicago Tribune)…
5 Online-to-Offline Attribution Tools for Merchants
Seventy-nine percent of consumers say they research prices online before making purchases in person. Without the ability to identify which digital channels are most effective, merchants have no opportunity to optimize their strategies or understand the growth opportunities within online channels.
All That Glitters Is Not Gold: Separating Real Value From ‘Shiny New Things’ in Local
Perhaps there is an industry epidemic of insecurity around the value provided to local businesses given the large market opportunity. Or, perhaps some organizations still think there is business in obfuscating value long enough to make some profit regardless of the damage.